The Ultimate Secret Of BRAND
A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits.
He’s also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “[he has] made a career of growing online sales.”
Kyle Duford is an expert brand strategist and has led and worked for some of the biggest names in eCommerce including, Dr. Martens, Speck, Chrome Industries and Nau. He’s currently writing a book titled “Who Are You: Understanding Your Personal And Business Brands”.
During our time together on Bringing Business To Retail we talked about all the fun things; how Kyle was engaged to his wife twice (with 21 years in between), his love of triathlons and how he conned his way onto Johnny Cash’s tourbus!
But most importantly we totally geeked out on the power of Enneagrams and dug in to how Kyle uses those insights to show up authentically, enthusiastically and unashamedly in both his agency business and life.
If you’re looking for inspiration to build your business or personal brand I know you’re going to love Kyle’s story. I can’t wait for you to join me.
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