It probably comes as no surprise that I’m an avid listener of podcasts, right? So I thought I’d share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.
I throw in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.
I hope you enjoy them!
So you want to get your amazing product into retail stores…?
In this episode I’m sharing retailers top must have’s when it comes to getting your products into the range and onto the shelves of your dream stores, whether you’re a Product Creator, Wholesalers or Distributors.
If you’re a retailer looking to expand your range or bring in new products, you’ll also gain great insight into what you should be looking for when you sign up a new brand.
Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months?
In this episode I can’t wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.
Are you ready to take your business from Super to Superstar but just can’t figure out how to do it? Do you lack the money, energy or time to focus on all the things you think you need to change in your business? Perhaps you’re stuck in a rut, sitting on a plateaux or your business never really got off the ground in the first place..?
In this episode I share the 5 fundamental pillars of a successful business and help you understand how a weakness in one of those areas will hold your business back from growth and success. Then we work through how you can focus on the one area of your business that will move you towards growth and superstardom.
Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store – you’d be well placed to considering enticing customers to your store.
When it comes to premium brands, most retailers don’t want to be seen to be cheapening their brand by giving discounts – and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.
Make 2019 the year you don’t leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year.
Plus give you access to my free Black Friday / Cyber Monday download.
The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including;
– The biggest obstacles in retailer / supplier relationships
– How to extend your partnership beyond the transactional
– Store design
– Customer attraction and engagement
– Working together to weather an economic downturn
Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience.
As humans we’re hard wired to connect with other people – even if we actually really like our own company. But sometimes that’s easier said than done.
Today I’m throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.
How much thought do you give the entire journey your customer passes through – from attraction and acquisition, through to purchase and retention?
In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they’re looking for.
Louise generously shares;
– The importance of having a well planned digital strategy
– Where to focus your energy
– Knowing what stops your customers from buying
– Why empowered staff are your strongest retention tool
– How to develop, manage & nurture online communities
