Ep 467 -Sales- Can the Moon Realy Boost Your Revenue- WordPress
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Can the Moon Really Boost Your Revenue? – Lucy Bloomfield

I went into this conversation with a very healthy dose of scepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.
Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.
There are other times – not so much. That’s when resistance is higher, spending slows, and conversions take more effort.
She’s been tracking sales data across multiple businesses, and the results? Eye-opening.

Ep 464 Customers – Do Customers Really Care About Sustainability-wordpress cover
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Do Customers Really Care About Sustainability

According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?
But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?

Clearly, something isn’t adding up.

And when the amount of sales that Temu turned over was in the double digit BILLIONS, then, you have to ask yourself…
“Do customers really care about sustainability?”

Here are my thoughts…
(from an eco-pioneer)

Ep 452 Money – What Products You Should Buy And When – Carla Penn Kahn-wordpresscover
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What Products You Should Buy And When – Carla Penn Kahn

If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.
Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!

Ep 440 Marketing How CurlyCoilyTresses Worked Out What Made Their Customers Buy – Angela Fields-wordpresscover
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How CurlyCoilyTresses Worked Out What Made Their Customers Buy – Angela Fields

Hear the incredible story of Angela Fields – a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that’s transforming the lives of women across the country. This episode is packed with invaluable insights that any business owner can apply. (oh, and if you’re ready to ditch the harsh chemicals and revive your hair’s natural beauty) You won’t want to miss Angela’s incredible story. Listen now!

Ep 437 Marketing 30% Of Your Sales Should Come From This-wordpress
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30% Of Your Sales Should Come From This

You’ll discover the often under-utilised marketing tactic that’s generating up to 30% of total revenue for leading brands, plus proven techniques for personalizing your customer experience, streamlining your operations, and making money while you sleep. If you’re ready to take your business to new heights, you won’t want to miss this.