Discover how Steven Preuss, CEO and co-founder of PayMore, turned a single secondhand electronics shop into over 100 franchise stores across the US, UK, and Canada — while fulfilling 80% of sales through e-commerce. In this episode, Salena Knight dives into how PayMore is redefining retail, blending sustainability, technology, and franchising to build the future of secondhand electronics. Learn how this fast-growing brand removes the stigma from “used” and transforms e-waste into opportunity.
Sales don’t have to feel sleazy. In this episode, Salena sits down with She Sells Differently host and sales coach Andee Hart to explore how to sell with confidence, connection, and integrity. From follow-up strategies to creating authentic customer relationships, this conversation is packed with insights to help you grow your business — without the cringe.
Black Friday doesn’t have to mean giving away your profits. In this episode, Salena Knight reveals how to create a winning Black Friday strategy without slashing your prices — from segmenting your customers and reverse-engineering your goals to using smarter value-driven promotions like bundles, loyalty rewards, and gifts with purchase. Learn how to protect your margins, attract the right customers, and end the year strong.
Your bottom 25% of inventory could be costing you $40,000+ in rent, opportunity cost, and tied-up cash. One retailer had $400K sitting in dead stock for over two years. Learn how to do a 15-minute audit that shows you exactly what your slow movers are costing you—and how to fix it fast
Meta suspended my business account halfway through our biggest launch of the year. One rejected ad cost me weeks of downtime, thousands of lost followers, and hundreds of thousands in revenue. Here’s what happened and how to protect your business from the same fate.
Ever wondered why customers buy — and what makes them click “add to cart”?
In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.
Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.
Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions
It’s time to stop guessing — and start selling smarter.
Busy doesn’t equal profitable—especially in Q4. In this episode, I share the costly assumption that “customers are already buying, so I don’t need promotions,” and how it kept my December AOV barely above July’s. You’ll learn simple, strategic moves to turn the holiday rush into real profit: curate gift bundles with a premium tier, merchandise complements so add-ons are obvious, use real urgency (limited runs, shipping cut-offs), and capture emails with a Holiday Gift Guide to grow lifetime value. Hear the math behind $35 → $128 and $65 → $143 baskets—and steal the plan to stop coasting and start compounding results this season.
Learn the insider secrets of retail buying with Erica Kiang, founder of Babel Fair Showroom and former merchandiser for Ann Taylor. From sell-through strategies to leveraging exclusivity, Erica shares how independent retailers can curate winning assortments and how product brands can land shelf space in top-tier stores.
In this special behind-the-scenes episode of Bringing Business to Retail, Sal takes you on a Walk Club session – her favourite way to tackle business challenges while getting fresh air and fresh ideas. Walking alongside a store owner who feels like their sales have stalled, Sal digs into their numbers, challenges assumptions, and works to pinpoint whether the issue is low traffic, poor conversions, or simply not enough volume.
What unfolds is an honest, unscripted conversation that blends practical marketing advice with big-picture strategy. From understanding the real meaning behind email open and click-through rates, to making the most of engaged audiences, to leveraging high-ticket products and VIP customers for bigger profits, this is a real-time masterclass in problem-solving.
If you’ve ever wished you could listen in on the candid, roll-up-your-sleeves discussions that spark breakthroughs, this episode delivers. It’s a reminder that sometimes the smartest solutions appear when you step away from your desk – and take a walk.
Most shoppers aren’t sitting at desks—they’re on phones, ready to buy in seconds.
In this episode, I reveal how to capture high-intent mobile customers by removing friction, optimizing your checkout, and making your store thumb-friendly. If your mobile site takes more than 60 seconds or 5 taps to convert, you’re losing sales. Let’s fix that.
