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September 26, 2025  |  By Salena Knight  |  In sales

The “Customers Are Already Buying” Trap

Busy doesn’t equal profitable—especially in Q4. In this episode, I share the costly assumption that “customers are already buying, so I don’t need promotions,” and how it kept my December AOV barely above July’s. You’ll learn simple, strategic moves to turn the holiday rush into real profit: curate gift bundles with a premium tier, merchandise complements so add-ons are obvious, use real urgency (limited runs, shipping cut-offs), and capture emails with a Holiday Gift Guide to grow lifetime value. Hear the math behind $35 → $128 and $65 → $143 baskets—and steal the plan to stop coasting and start compounding results this season.

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What Makes a Product Sell Out
September 12, 2025  |  By Salena Knight  |  In sales

What Makes a Product Sell Out

Learn the insider secrets of retail buying with Erica Kiang, founder of Babel Fair Showroom and former merchandiser for Ann Taylor. From sell-through strategies to leveraging exclusivity, Erica shares how independent retailers can curate winning assortments and how product brands can land shelf space in top-tier stores.

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September 10, 2025  |  By Taranjeet  |  In marketing, sales

Phill Agnew

Ever wondered why customers buy — and what makes them click “add to cart”?

In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.

Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.

Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions

It’s time to stop guessing — and start selling smarter.

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Ep 489 Thumbnail
August 15, 2025  |  By Salena  |  In sales

“We Need More Sales” – Breaking Down What To Do Next

In this special behind-the-scenes episode of Bringing Business to Retail, Sal takes you on a Walk Club session – her favourite way to tackle business challenges while getting fresh air and fresh ideas. Walking alongside a store owner who feels like their sales have stalled, Sal digs into their numbers, challenges assumptions, and works to pinpoint whether the issue is low traffic, poor conversions, or simply not enough volume.
What unfolds is an honest, unscripted conversation that blends practical marketing advice with big-picture strategy. From understanding the real meaning behind email open and click-through rates, to making the most of engaged audiences, to leveraging high-ticket products and VIP customers for bigger profits, this is a real-time masterclass in problem-solving.
If you’ve ever wished you could listen in on the candid, roll-up-your-sleeves discussions that spark breakthroughs, this episode delivers. It’s a reminder that sometimes the smartest solutions appear when you step away from your desk – and take a walk.

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July 25, 2025  |  By Salena Knight  |  In sales

Why Shoppers Are Visiting Your Website And Not Buying

Most shoppers aren’t sitting at desks—they’re on phones, ready to buy in seconds.

In this episode, I reveal how to capture high-intent mobile customers by removing friction, optimizing your checkout, and making your store thumb-friendly. If your mobile site takes more than 60 seconds or 5 taps to convert, you’re losing sales. Let’s fix that.

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Alisha Athreya wordpress
July 18, 2025  |  By Salena Knight  |  In sales

Alisha Built Two Viral Brands From Scratch—Here’s How

From sewing prototypes on her mom’s broken machine to landing in Nordstrom and Woolworths—Alisha Athreya shares how she built two product brands from scratch without funding, PR, or connections.

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April 11, 2025  |  By Salena  |  In Latest, sales

How to Get More People to Buy (Without Just Getting More People)

Unlock the untapped potential of your sales funnel and turn traffic into unstoppable revenue—without spending more on ads.

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How to Price your Product to Increase Sales - PART 1
April 4, 2025  |  By Salena  |  In money, sales

How to Price your Product to Increase Sales – PART 1

Back when I first opened my business, the economy looked a lot like it does now.
It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…
But there were still things that would sell.
And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress).
I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.

What were they doing, that I wasn’t?

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Ep 467 -Sales- Can the Moon Realy Boost Your Revenue- WordPress
March 13, 2025  |  By Salena Knight  |  In marketing, sales

Can the Moon Really Boost Your Revenue? – Lucy Bloomfield

I went into this conversation with a very healthy dose of scepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.
Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.
There are other times – not so much. That’s when resistance is higher, spending slows, and conversions take more effort.
She’s been tracking sales data across multiple businesses, and the results? Eye-opening.

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Ep 464 Customers – Do Customers Really Care About Sustainability-wordpress cover
February 8, 2025  |  By Salena  |  In customers, Impact, sales

Do Customers Really Care About Sustainability

According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?
But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?

Clearly, something isn’t adding up.

And when the amount of sales that Temu turned over was in the double digit BILLIONS, then, you have to ask yourself…
“Do customers really care about sustainability?”

Here are my thoughts…
(from an eco-pioneer)

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