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Ep 417 Marketing Steal The Marketing Secrets Of Lululemon Pottery Barn – Jessica Shirra-wordpresscover
February 23, 2024  |  By Salena  |  In marketing

Steal The Marketing Secrets Of Lululemon & Pottery Barn – Jessica Shirra

Scale your retail business with marketing secrets from Lululemon and Pottery Barn!

Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing.

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Ep 412 Marketing 3 Luxuries I Splurge On-wordpress-cover
January 13, 2024  |  By Salena  |  In marketing

3 Luxuries I Splurge On (Even Though I’m A Tightass!)

As my business have grown, my views on spending has definitely changed.

In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level.

Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!

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Ep 407 Marketing – TikTok Tactics That Work – Tom Moult-wordpress-cover
December 8, 2023  |  By Salena  |  In marketing

TikTok Tactics That Work – Tom Moult

Facebook-f Instagram Linkedin TikTok Tactics That Work THOMAS MOULT WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Thomas Moult Thomas Moult is the co-founder and CEO at Buttr, a leading Australian end-to-end creative performance agency in the DTC and retail space. As an experienced entrepreneur with a very diverse professional background spanning from commercial law to […]

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Ep 402 Marketing – John Chan – Customers Don’t Care About Your Products-wordpress-cover
November 3, 2023  |  By Salena  |  In marketing

John Chan: Customers Don’t Care About Your Products

Your customers don’t care about your products.

After all, why should they?

In a world full of countless product options, yours is just another one they scroll past.

Your job, as a retail or eCommerce store owner, isn’t to find the best products.

It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’.

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Ep 397 Marketing Creating A Profitable Paid Ads Strategy For Black Friday:Cyber Monday And Through To-wordpresscover
September 29, 2023  |  By Salena  |  In marketing

Sam Thompson and Ming Kang Chen: Marketing Creating A Profitable Paid Ads Strategy For Black Friday/Cyber Monday And Through To Christmas

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)?Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).

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Ep 392 Marketing Josh Bachynski How You Can Use AI To Streamline Your RetailEcom Store-wordpress
August 4, 2023  |  By Salena  |  In marketing

Josh Bachynski: How You Can Use AI To Streamline Your Retail/Ecom Store

Want to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?)

In this episode, you’ll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.

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How To Have Customers Lining Up To Buy (Dionne’s $30k Sale Story)-wordpresscover
June 3, 2023  |  By Salena  |  In marketing, sales

Dionne Keen: How To Have Customers Lining Up To Buy (Dionne’s $30k Sale Story)

If you are still wondering how to move your stock, then you SHOULD listen to this week’s podcast.

Dionne walks you through everything she did to create that CRAZY SUCCESSFUL sale that has people lining up around the block and waiting 2 hours to pay!

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Ep 382 Marketing Jason Williamson #1 Way To Get Clients That Nobody Talks About_wordpresscover_
May 5, 2023  |  By Salena  |  In marketing

Jason Williamson: #1 Way To Get Customers That Nobody Talks About

Prepare to improve your marketing game with this episode!

You’ll be eager to try out Jason Williamson’s creative yet practical and actionable strategies to draw in new customers and help boost your sales. 

Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you’ll learn how to be able to respond favorably and use it more effectively.

Join me and Jason, as we talk about one of my favorite marketing tools. Don’t skip this enlightening episode and find out what it is!

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Ep 377 Marketing Jenn Donovan – How To Create Content Without The Hassle_wordpress
March 31, 2023  |  By Salena  |  In marketing

Jenn Donovan: How To Create Content Without The Hassle

Ugh, creating content for social media is SUCH drain – are you with me on this?
Well, if you’re anything like me, then today’s episode with Jenn Donovan is going to help you avoid the hassle and create content with ease (ok, maybe not ease, but less struggle!)

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Ep 372 Marketing Joshua Chin Pop Ups Annoy Customers_wordpresscover
February 24, 2023  |  By Salena  |  In marketing

Joshua Chin: Pop Ups Annoy Customers (And Other Stupid Things Ecom Brands Believe)

Want to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You’re going to find out EVERYTHING that went into building it.
Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting.
Um, wait a minute. Stop right there. Let’s dig into this more…

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