When you open a bricks and mortar store, you’re often forced to make a decision between a store with less foot traffic, but low rent, or the store with more foot traffic, and higher overheads. With each of these choices, comes a tradeoff. The lower rent means that you can invest more money into stock, […]
Every retailer would love to have more customers coming to their store, whether it’s online, or, into their shopfront. As business owners, we spend a lot of time, and money, obsessing over the best ways to attract those customers. If you’ve hear people talking about sales funnels and customer life cycles, and you’re feeling a […]
In the business world, have you ever found yourself super excited about a potential employee? They have every skill that you could have ever hoped for. It just that, they’re a bit, you can’t quite put your finger on it, but they just don’t seem right. On paper, this person is perfect, but still there’s […]
For some many retailers, in fact, let’s face it, for so many people in any business, there is just never enough time to get through that to do list on any given day. All of this leads to frustration, overwhelm, anxiety, and feeling constantly pressured, which all lead to a (sub) conscious a sense of […]
Meet Alfred* A few weeks ago, I was talking to a retailer, let’s call him Alfred. Alfred was frustrated at the fact that he just didn’t seem to have enough time. Between working his ecommerce retail store, dropping the kids at school and day care, and prepping meals, he was staring straight into the eyes […]
I recently went into a store, that felt like I was in a time warp.The store sold “timeless” pieces for furniture.All I could see was fat, puffy leather sofas (from the 90’s), brown wood (from the 90’s) and the desperate stench of “please buy something”. Timeless does not mean time warp. https://www.youtube.com/watch?v=Tm7pOAjVJ94&feature=emb_title Seasons change, trends […]
When it comes to online shopping, it can be a customer’s worst nightmare, seeing the same description over and over. When that happens, al a customer has left to choose on, is the price that you’re selling the product for, or what other products you happen to stock, that your customer might be looking for. […]
When it comes to customer acquisition, the hard part is driving people to your website. Once they’ve landed, you have a chance of selling to them. If you’ve managed to get them all the way through to checkout, you’ve hit a home run. Your work is done. Right? Wrong! https://www.youtube.com/watch?v=zJ3sBMb7Yxg When it comes to selling, […]
We’ve all been there and nobody likes it when it happens – 404 error pages. That page that pops up when the thing your were searching for, has disappeard into the internet ether. No matter how good your website is, you are still going to have error pages displaying to your visitors. https://www.youtube.com/watch?v=XHOmBV4js_E You don’t […]
https://www.youtube.com/watch?v=Gug89WSR4is When I first meet with a retailer, I ask them why they opened their store. And of course, the reasons vary dramatically. But what generally comes up are these 5 things. To have more freedom to spend time with my family To not have to work as many hours andTo not have to work […]
