Facebook-f Instagram Linkedin PR Strategies For Retailers JANET MURRAY WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Janet Murray Bio Janet spent the past fifteen years writing and editing for national newspapers and magazines in the UK including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail. She’s pitched (and successfully placed) countless stories in the […]

When it comes to cash flow, there are a lot of business owners that put their head in the sand. But cash flow is the lifeblood of your business, so day, we’re going to make you pull up your big girl business pants, and confront the numbers, head on. I recently asked a bunch of […]

When you open a bricks and mortar store, you’re often forced to make a decision between a store with less foot traffic, but low rent, or the store with more foot traffic, and higher overheads. With each of these choices, comes a tradeoff. The lower rent means that you can invest more money into stock, […]

Every retailer would love to have more customers coming to their store, whether it’s online, or, into their shopfront. As business owners, we spend a lot of time, and money, obsessing over the best ways to attract those customers. If you’ve hear people talking about sales funnels and customer life cycles, and you’re feeling a […]

In the business world, have you ever found yourself super excited about a potential employee? They have every skill that you could have ever hoped for. It just that, they’re a bit, you can’t quite put your finger on it, but they just don’t seem right. On paper, this person is perfect, but still there’s […]

For some many retailers, in fact, let’s face it, for so many people in any business, there is just never enough time to get through that to do list on any given day. All of this leads to frustration, overwhelm, anxiety, and feeling constantly pressured, which all lead to a (sub) conscious a sense of […]

Meet Alfred* A few weeks ago, I was talking to a retailer, let’s call him Alfred. Alfred was frustrated at the fact that he just didn’t seem to have enough time. Between working his ecommerce retail store, dropping the kids at school and day care, and prepping meals, he was staring straight into the eyes […]

I recently went into a store, that felt like I was in a time warp.The store sold “timeless” pieces for furniture.All I could see was fat, puffy leather sofas (from the 90’s), brown wood (from the 90’s) and the desperate stench of “please buy something”. Timeless does not mean time warp. https://www.youtube.com/watch?v=Tm7pOAjVJ94&feature=emb_title Seasons change, trends […]

When it comes to online shopping, it can be a customer’s worst nightmare, seeing the same description over and over. When that happens, al a customer has left to choose on, is the price that you’re selling the product for, or what other products you happen to stock, that your customer might be looking for. […]

When it comes to customer acquisition, the hard part is driving people to your website. Once they’ve landed, you have a chance of selling to them. If you’ve managed to get them all the way through to checkout, you’ve hit a home run. Your work is done. Right? Wrong! https://www.youtube.com/watch?v=zJ3sBMb7Yxg When it comes to selling, […]