What’s cheaper – keeping a returning customer or finding a new one?

Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.

I’m sorry to tell you this, but you aren’t good enough to build a multi mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay.

In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.

Ever found yourself in the midst of a pushy sales conversation?

It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale?

If you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website?

Saying no is challenging, and to be honest, it made me feel like a failure.

But I’m here today to tell you that if you want to say no to the same things I’ve said no, the world doesn’t end. You might actually find yourself thinking, I should’ve done this a long time ago.

Your customers shopping behavior may have changed and you might be wondering WHERE can you find those people who are cashed up, or at least spending on what you sell?

In this episode, Michael and I sit with our virtual cup of tea and discuss how to effectively find, connect with and convert, those elusive, yet eager, spenders and be able to thrive in today’s competitive market.

Have you ever jumped on a trend and it didn’t sell the way you wanted?

Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.

If you’ve ever tried a discount promotional campaign only to be met with crickets, then this episode is for you.

Remember that time you put a post up in a Facebook group asking for advice.
You got 172 comments (yay for engagement) but now you’re more confused than ever about what to do.
That free (but well meaning) advice could end up sending you bankrupt.

Here’s what to do instead.

Truth is 80% of your customers will keep you poor now. More customers don’t mean more sales.
But there are ways for you to raise the bar of your customers so that you can raise the money you are bringing in.
In this episode, I’ll share with you the steps you can use to get those great customers in your door.