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Using Purpose to Build Your Brand – Alexandria Agresta

HOMEABOUTPODCAST
Salena Knight
SPEAKINGWORK WITH METOOLS
Using Purpose to Build Your Brand – Alexandria Agresta
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DISCOVER HOW TO BUILD THE RETAIL STORE
YOU’VE ALWAYS DREAMED OF

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“When customers have meaning in their purchases, they are empowered to be a part of a movement that is bigger than themselves. ”

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TIME STAMPS
What are the goals for life, for business? How to make the right decision? Listen to Alexandria’s inspiring story [11:47]
We all ask ourselves do I work out what my purpose is? [17:35]
Is it really important to get your purpose sorted out before or before you hire any more people [25:23]
If you could do just one thing, it would really have a chance to change your entire life. What would that one thing be? [35:05]
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TRANSCRIPTION
Salena: Hey there and welcome to this week’s episode of the bringing business to retail podcast. I had a recent digital marketing conference, I know I’ve been harping on about it for quite some time. At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially with your customers and just databases. So today I have on the show Alexandria from Purpose Pioneer and she is going to talk to us a little bit more about why you are doing what you are doing and how you can use that essence to grow your retail show.