Why? Why? Why? Why? Why?

Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.

Christopher Melotti is a well-established and renowned Australian Content Marketing and Copywriting Professional who lives by the motto, “Continually challenge, consistently grow, constantly humbled, confidently show.”

Christopher founded, manages and is the head Marketing Copywriter of Melotti Media Copywriting and Message Marketing Bureau, where he and his team work with a wide range of clients from Insurance, to Real Estate, Marketing, Creative Agency, Web Design, Logistics, HR, Finance and much more.

Chris’ goal is not just to write words, but to demonstrate the potential words offer businesses. Everything Melotti Media does is about evolving marketing practise by providing superior, relevant value (entertainment and education) through words. Melotti Media demonstrates the power of quality communication to engage interest and inspire positive change in an audience.

Christopher has won many prestigious awards for his work, the most notable being the Australian Achiever Awards 2021 National Winner for Marketing Services and the Chief Marketing Officer (CMO) of the Year award in 2017 (Australian Marketing Institute), and teaches a range of professional classes across Australia.

Catch Christopher and I talk about how simplicity is key to understanding your customers and bridging your products to them!

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