In this episode I’m sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn’t go perfectly.
5 Facebook Ads Functions You Might Not Be Using But Should Be
With the price of facebook ads going up, you want to ensure that you’re getting the most bang for your buck.
By using inbuilt facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.
In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.
Implementing Applied Creativity To Your Retail Business – Alita Harvey-Rodriguez
In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.
Email Marketing In The Current Retail Landscape – Sarah Mcintyre
It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying “this is what we’re doing about Covid-19”?
6 Ways To Optimize Retargeting For Retail & Ecommerce Stores
In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they’re ready.
An Intro To Retargeting Options For Retail & Ecommerce Store Owners
On this weeks episode I’m sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.
7 Apps To Supercharge Your Retail/Ecommerce Business
If there’s an easy (or easier) way to do something, you can be pretty sure I’ve figured out what it is! In this weeks episode I’m going to share my absolute favourite retail and eCom specific apps and shortcuts.
Can (And Should) You Market Your Business In A Crisis?
Can (and should) you market your business during a national disaster or crisis?
I popped in earlier in the week to discuss the unfolding bushfire crisis here in Australia and to discuss where and how to place your retail business during this time of despair, loss and uncertainty.
My Top 6 Podcasts For Retail & Ecommerce Store Owners
It probably comes as no surprise that I’m an avid listener of podcasts, right? So I thought I’d share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.
I throw in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.
I hope you enjoy them!
My Year Of Failure & The Lessons I Learnt
Welcome to my Year Of Failure. I’m celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I’ll be doing differently in 2020 and why I gave my business a big fat F in it’s end of year report.
