DISCOVER HOW TO BUILD THE RETAIL STORE
“Create a life that feels good on the inside, not just looks good on the outside"
Should you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff? How do spot a dodgey deal from a great publicity opportunity?
Today I’m chatting with former TV reporter turned PR Guru, Christina Nicholson. Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and leverage publicity.
Together we cover off how you can get PR for your retail store without spending the big bucks. Everything from how to measure the real ROI from your PR, why PR is more powerful than traditional advertising, the importance of a great pitch and why Twitter is as good as an expensive media list. Plus Christina spills on her Top Three Tips for PR success.
- Why your real ROI is what you DO with publicity not where you get it [8:31]
- The power of PR over advertising [10:26]
- How to spot a journo from a content hack [13:02]
- Ways to leverage your publicity to get more [13:32]
- The importance of a good pitch [16:06]
- Why timeliness is so important [18:02]
- Be prepared for success [24:02]
- Top 3 tips for PR success [28:22]
Christina Nicholson is a former TV reporter and anchor who has worked in markets from New York City to Miami. She is still telling stories, but instead of doing it for a newscast, she’s doing it to help businesses grow.
With her business, Media Maven, she helps entrepreneurs reach thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of media without spending big bucks on advertising. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, and read her work online in Huff Post, Inc. Magazine, and Fast Company. Christina also has a local lifestyle and family blog, Christina All Day.