Build a BRAND, not just a store
Today’s episode is a little bit different, and I hope you will enjoy this new format of the podcast episode. The holiday season officially starts in next couple of days with Black Friday.
Now it’s time to use all your resources and get the best results in your retail store. Probably you will need some additional help and hire people during the season, so I am here to help you how to chose the right person and the best one.
’ve got a question for you.
How many free things have you downloaded, watched or subscribed to in the last 6 weeks?
If you’re anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week.
Sometimes it can be a little bit difficult to get your head out of that headspace when you’re in a bit of a funk. So I brought along today’s guest Alison Donaghey. She’s a radio host of the show think opposite. She’s the author of an international best-selling book also called Think opposite and she talks about using what she calls the domino effect to change your business to change the world. And she’s also a cause and effect strategist. And today she’s going to show us how you can expand your mind in ways you didn’t think possible.
When you get up this morning what was the thing that you thought just got in your way? Did you think Ah I’m sorry busy I just can’t organize dinner? What’s going to be for dinner? Oh I’m so busy I have to get the kids ready. If I just had a little bit more money I could organize for somebody to be doing this thing that I don’t like doing. We are always going to have stuff that get in the way. But today’s guest Maxwell Ivey is an inspirational and motivational personal coach. And what I love about it is he also runs a business buying and selling carnival equipment and amusement park rides. Something a little bit different. But Max gets what it takes when you’re retail.
I know that when you are growing your business you need to have a team. But sometimes you can’t afford a full-time team so you might be working with a remote V.A. or you might have part-time people picking and packing for you. And you got part-time social media person but sometimes it can feel like a luxury when you’ve got someone full-time and keeping all those balls juggling in the air and making sure everybody gets along can be really difficult.. So I’ve brought Jeffrey Davidson onto the show to help you help your team.
We could all do with more customers and we could always do with friends in business. And I use the word friends with some quotes around them because growing your retail business is not about doing this on your own. So I have brought Erica on to talk about how you can grow your business and improve your customer experience just by putting yourself out there and creating some partnerships and maybe even some streamlining some systems along the way.
In this episode my guest is Jasmin Terrany and she is going to challenge your beliefs and your thoughts on motherhood parenting work-life balance and even success is all of this actually possible
HOMEABOUTPODCAST
Salena Knight
SPEAKINGWORK WITH METOOLS
Using Purpose to Build Your Brand – Alexandria Agresta
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DISCOVER HOW TO BUILD THE RETAIL STORE
YOU’VE ALWAYS DREAMED OF
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“When customers have meaning in their purchases, they are empowered to be a part of a movement that is bigger than themselves. ”
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TIME STAMPS
What are the goals for life, for business? How to make the right decision? Listen to Alexandria’s inspiring story [11:47]
We all ask ourselves do I work out what my purpose is? [17:35]
Is it really important to get your purpose sorted out before or before you hire any more people [25:23]
If you could do just one thing, it would really have a chance to change your entire life. What would that one thing be? [35:05]
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TRANSCRIPTION
Salena: Hey there and welcome to this week’s episode of the bringing business to retail podcast. I had a recent digital marketing conference, I know I’ve been harping on about it for quite some time. At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially with your customers and just databases. So today I have on the show Alexandria from Purpose Pioneer and she is going to talk to us a little bit more about why you are doing what you are doing and how you can use that essence to grow your retail show.
Today’s guest this week is Tommy Breedlove. Now Tommy chose to leave a very lucrative international financial consulting career to follow his calling to help others with the same insecurities and struggles he faces everyday as a leader and as a man. Today on the show Tommy going to share with you his wisdom and his tools to rediscover your brilliance to achieve meaning balance and true happiness without compromising your financial and professional success. Now just before we jumped on to record we were talking about what topics we’re going to cover. Because Tommy is great in the finance department and you are going to be really excited if you’re in that middle level point where you have hit a plateau in your business.
We have all seen the stories of product brands that have been featured by people like Kim Kardashian and we wish that that could be us, we wish that we could just get a celebrity to take our product and flash it all over Instagram, but the fact, is that is not the beginning or the ending and there’s a lot of technical stuff as well as legal stuff that we need to put in place before we use influencer marketing. So, I have influencer marketing expert Jaime Lieberman on the show to share her tips and tricks and strategies to make sure that this avenue works for
The Internet has been a godsend for us it means that we can sell our products and services anywhere in the world, but as it grows it becomes a legal minefield so today’s guest Richard Chapo is an internet lawyer and he is going to help us navigate just a teeny tiny part of the internet web laws that are out there we can’t cover all of them. But I’ve asked him to talk about a few of the key ones that are going to be relevant to you no matter where you are in the world.
We’ve been talking a lot about PR and getting your brand out there, getting yourself out there in order to grow your business, but what happens when you just can’t afford a PR agency well today’s guest Josh Elledge is going to help you with exactly that he’s going to share some fantastic tips on how you can generate your own PR
