I didn’t want to release this episode.
I recorded it in the middle of a storm — personally and professionally — and honestly, it felt too raw to share.
But the truth is, I waited too long to make the hard calls in my business. I held onto team members because I believed in their potential, not their performance. I convinced myself we were just going through a rough patch. That things would get better. That people would step up.
Spoiler alert: they didn’t. And while I was busy avoiding discomfort, I ended up drowning in the tasks I thought I’d moved past — and my business paid the price.
This episode is for every leader who’s found themselves stretched too thin, stuck in the weeds, and wondering why everything feels heavier than it should. It’s for anyone who’s hesitated to act because they didn’t want to be the “bad guy.”
I’m sharing the lessons I learned the hard way — from the cost of inaction, to the weight of optimism, to the shift I had to make to finally lead with clarity instead of fear.
If you’re holding things together with duct tape, hoping it’ll last just a little bit longer… this is your sign.
— Sal

Too many tasks, not enough time, and zero direction—opening Asana felt like staring into a year’s worth of chaos. Total leadership fail.
In this episode, I break down how I used ChatGPT—not as a distraction, but as a tool—to ask myself the tough questions that cut through the noise, stopped the busy work, and helped me get laser-focused on what actually matters.
What you’ll learn:
✔️ The four AI-powered questions that instantly helped me prioritize
✔️ How to separate urgent from important (and stop wasting time)
✔️ The Eisenhower Matrix—your new productivity superpower
✔️ Why calendar blocking is the secret weapon you’re not using
If you’re drowning in tasks and feel stuck in the procrastination loop, this episode is for you. Let’s get you back in control.
———–
💡 Introduction – The Overwhelm Is Real [0:01]
🤖 Why I Turned to AI for Help [2:00]
📝 Step 1: What’s Actually on Your Plate? [5:00]
⏳ Step 2: What’s Wasting the Most Time or Money? [12:00]
🚀 Step 3: The One Task That Will Set You Back in 6 Months [15:00]
📈 Step 4: Future-Proofing – What’s Critical for Scaling? [18:00]
📅 The Power of Calendar Blocking & Deep Work [21:00]
🎯 Final Takeaways – How to Stay Focused & Take Action [24:30]
Ready to ditch the overwhelm and start making real progress? Hit play now! 🚀
Sal

In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping. This episode is your roadmap to breaking free from the hustle-for-hustle’s-sake cycle and finally building a profitable, sustainable business.

Building a business that lasts isn’t just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow.
In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder.

I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a conscious choice to keep moving forward, even when you’re uncertain. We’re all just figuring it out as we go.

Joed (our Business Manager) joins me to give you an inside look at the good, the bad, and the ugly of implementing systems that scale. If you’ve ever felt like you’re stuck in the weeds of your own business, or like you’re drowning in tasks that aren’t helping you grow, this episode is for you. Tune in to learn from our mistakes, our wins, and how we’re finally building a business that’s ready for the next level.

In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused “goal-setting” advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year that’s not just successful, but aligned with your true business goals.

If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are.

This isn’t just a story about my experience; it’s a challenge for you to rethink how you approach growth and success in your own business. If you’re ready to lean into discomfort, think differently, and take bold action, this episode will give you the insights and inspiration you need.

I asked Daniel to come onto the podcast and share the biggest obstacles he’s seen with the retail and e-commerce brands we work with, and of course, how we’ve solved them.
Daniel’s story is a testament to the power of persistence, resilience, and a willingness to take calculated risks. And his advice could be the missing piece that helps you break through to new heights of success.