DISCOVER HOW TO BUILD THE RETAIL STORE
“Never start a business just to "make money". Start a business to make a difference. "
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Money stories are always good, listen this part and learn more about money and why or why is not too important in our lives[12:12]
Do you believe that you have the ability to change your life.? [19:42]
How to take responsibility for the bad stuff? [23:41]
Fresh new examples of marketing [31:33]
Salena: Is money really holding back the growth of your retail business, do you constantly tell yourself that you'll autumn more stock hire more employees do more marketing when you hit a specific financial goal, but you never quite seem to manage to get that money in the bank. Well blending her therapeutic knowledge based in psychology and her metaphysical trainings in spiritual psychology Jen is going to come live and dive deep into how money is actually holding back the growth of your retail business. So, welcome to the show Jen.
Jen: Thank you for having me this is fun.
Salena: Oh, this is a fun I'm a little bit nervous because what I didn't mention in your little intro is you are actually my life and business coach and the funny little story goes, I met Jen at traffic and conversion in February 2018, we were sitting next to each other in the bar and we just happened to get chatting and I was not looking for a new business coach, but we chatted for the whole night. We ended up having dinner together with Monica my marketing manager and we got along so well and then I met up with you and you did a spiritual clearing for me and even then, I didn't know I was going to hire you and I flew back to Australia and we had another call and to be honest before I even got on that call I still didn't think I was going to hide.
Jen: That’s good to know.
Salena: But I don't know if something just clicked and it's funny I got off the call with you and I walked back to my husband I said I just hired another coach and he's like I thought you were giving up on coach.
The 5 Steps to Scaling Your Retail Business
Salena: And I said you know but this one just seems right and in that that first four week we've only been working together for a couple of months, but in that first four weeks you challenged me to get two new clients in a month and I remember just thinking I don't know how like I feel like I am tapped out, but within a couple of weeks three people emailed me to work with me and two of those worked we are now working with me. So, the universe sent me the two new clients that you told me that were completely possible. So, thank you for that and
Jen: important a little caveat there.
Salena: You just have to guide me there. Okay, so this is going to be fun, but hopefully there's no tears I do have a tissue just in case because Jenny's pretty good at releasing some tears in me. I want you to share this knowledge with me because you have been such a help for me in just that a few months in just letting go of a whole bunch of stuff and as a result my life is becoming more abundant. But I see a lot of these things floating around you know you just have to think about it and it will happen and I know we're gonna dive into beliefs, but I want to sort of start right back at the beginning and ask about money stories now for those people who don't know a lot about me, I grew up in_ I think we'd call it very lower middle-class like we were okay we've had a rented house and we quite often had a car not always, but there were days when we couldn't afford to go to school because we didn't have enough stuff to put in the lunch box you know we just have choice for breakfast choice for lunch and spagbol for dinner or something like that, so I always lived in this _ we can't afford it everything was we can't afford it, everything was stressed my parents were always stressed they did end up splitting up and when I was fourteen I had to leave home because my mother was not in a position to look after us and so, you actually just asked me a couple of weeks ago how much of your life do you think you've been I think you said fighting or like you know pushing or struggling and I just immediately came back with ninety-five percent which it sounds like such a huge number, but thinking about it I feel like you know for as long as I can ever remember everything has been you know fight to win fight to achieve and you really have to work my parents often work two jobs. So, I was looking after my younger brother and sister while they were cleaning you know businesses at night and things like that just to keep us going. So, how does that money story that happens when you're so young and does it happen when you're so young, how does what you learn when you're a child affect the way you behave now in your grown-up life.
Jen: It's such a great question I love people's money stories, I find these the most fascinating and so in general like any story that we have from childhood but a lot of people might not know is that they tend to say that we form our worldview about the entirety of what we believe about the world by the time we're about five and it's not until we're about seven that we have the capacity for logic or rationale. So, if you think about that just statistically we don't have logic before we form our worldview.
So, as a child fifty percent statistically let's just say of what we decided about the world is probably irrational and in energetic were one of the things that I've noticed through working with clients over the years is that when we're young you know our survival and we'll talk about this survival instinct in a moment, but our survival depends on our parents our care caregivers, so we want them to stay alive as well and we want them to be thriving and happy. So, what I've noticed is that kids will absorb the dysfunctional energy the discordant energy of their parents when they're young almost like kind of like what I do for you and you mentioned like the energy clearing which is essentially like a guided meditation for your viewers. It's kind of like little kids are like little energy transmitters just like pets are.
So, if I have anger around a child and the child depends on me to survive. The child is sort of sucking up my anger filing it away for later believing if it can take the anger off of me energetically, then I won't have it and what actually happens is that doesn't _ they can't take the anger off of me not being a professional and doing what I do now. They instead basically just create a replica than that energy that dysfunction in the world that might get activated later in life as an adult which is how we tend to notice as adults that we've patterned our parents even if we really didn't wrote that pattern our parent had we either create the exact same kind of pattern or we totally rebel against it. But it's all fused in this like this early really sweet thing where we just loved our parents and we're trying to take their discordant patterns off of them. If that makes sense and so that's why as an adult it can be so hard to let go of it because even if you were pissed at your mom you still love her to some extent as an adult and so, to let go of that energy that you were taking on her behalf feels like you're letting go of your mom to a subconscious level…
Salena: Just a buddy and that's the keys, this is subconscious you may think that you're okay, you may think that you're everything is fine and dandy, but we're talking about the stuff that's deeply ingrained and we are talking we were here today. So, just deal with it, this is a episode.
Jen: It's important that regard to because to let go the pattern even though you know you don't like it you know you a are nostalgic because you've had that that comfort zone of the pattern or conditioning around your whole life and especially if it's time to like somebody that you love your subconscious feels like well if I let go of this pattern that I took on from my mom she wouldn't be happy, she won't have so much poverty consciousness, then if I let go of it. I'm leaving her to her misery and I'm letting go of her, I'm cutting the cord to her and so we want do that instead we will hold on to our parental patterns and we don't realize that if we let go of the pattern you know we're not letting go of the love that we have for the parent by any means.
Salena: That's got to be hard to separate doesn't it, the getting rid of and I don't know if you're talking about my mom there I don't know how much we've talked about my mom, but that sounds a lot like my mother. So, I find it very difficult to talk to my mother where essentially is strange we talk once or twice a year, but it's that whole victim mentality that whole poverty mindset nothing can be done because I don't have money and yeah, I remember a few years ago she even started little business her partner works in construction and she's a really great cook. So, she was making all these meals and selling them off, so they were nice and healthy or before those home delivery time I was so excited for her, I was like oh my goodness like you've actually realized that you're great at something and then the next time I talked to her she was like oh no food got too expensive.
So, I didn't bother I was really disappointed because I was like one cooking is something that she loved and too you know money the whole she spent her whole life struggling about money and here were people saying I love what you're giving me take some money for it, but at the first sign of it wasn't going perfectly. She threw the whole thing it was everybody else's fault and I really struggled to deal with that mentality it's why I'm very picky about who I work with because I can't deal with those people, they just _ you have to take it here you have to take acceptance for your own situation and do you believe that you have the ability to change your life.
Jen: Well a hundred percent and what I love that you're talking about like an that idea of taking responsibility for ourselves, it's kind of like I think a lot of people now believe in the law of attraction that we create our lives, but it's funny because when you get into it with people, people really are fast to take credit for like the awesome things in their life not going well, we're like well I didn't create that it was like a co-creation with the government or whatever this or that I didn't create it and the irony is that's like the worst thing you want to do because the moment that you say you know something outside of me created this you're now disempowered, you're now a victim, you've given your power to the person or the institution that is oppressing you and so only if you say; I'm the creator of the things that really suck in my life if you say that then immediately you're free to just change it right and so it's a really powerful point of view to like even forget about the awesome things that you're like focus on being the creator of the shittiest things in your life. If I can I don't know if I can
Salena: Say that.
Jen: And the moment you do is your moment of power right.
Salena: Texas that's the biggest one I hate Texas.
Jen: I think that's of the government.
Jen: Collective consciousness.
Salena: Can I just say a highlight is a fantastic thing you know I can look at some of those really shitty places in my life and realize that if it hadn't have been for those my life wouldn't be where it is now and let me just quickly jump in and give you one like really teeny tiny example, I was very close to my grandmother because obviously my mother and I were often at odds in our lives and she was kind of my mum and she passed away about fourteen to fifteen years ago and it was just before Christmas and I remember getting the house ready for my family to come over. I was in a you know share house in my late twenty’s and I got this phone call to say she only had a couple of days left to leave if she lived in a different state and so, I was absolutely distraught like that hurt me more than if the phone call had been to say my mother was dying and so my flat mate said to me it was a Thursday night they said we need to go to the pub and get pissed because that's what you're doing your twenty’s when bad stuff happens and so they dragged me down to the pub and to be honest we sort of started drinking before the pub we got to the pub and I was almost finished drinking, but then I had to go to work the next day, but there were three of those and my two flat mates and we were playing very bad pool because by this point we had all had quite a lot to drink and this man came over and he said can I play doubles with you and we're like yeah sure we're not very good. Anyway, I ended up chatting to that go for a guy for a while I went out for a date with him on the Saturday night. So, that was Thursday night on Saturday night three weeks later we got engaged, four months we got married and we just had our fourth wedding anniversary.
Salena: But to ward’s that my grandmother did pass away just after Christmas, but she was there for me and that I always say that she sent him to me because she just wanted me to be happy yeah, there was a lot of kids, but she just wanted me to be happy and you know who takes that home when you just literally met somebody in the pub and they're so distraught because their grandparents dying, but he was there every day he would turn up at my house you know just making sure I was okay , he took me out for dinner and when I flew up to Queensland to see her he was checking in with me every day and I knew he was a keeper after that.
Jen: That’s amazing.
Salena: But had I have not got that phone call.
Salena: I would never have gone to that pub and who's to say I ever would have met him.
Jen: right, yeah, possible.
Salena: So, you have to take responsibility for the bad stuff as well.
Jen: right yeah and you know to your point earlier like kind of regarding money um I think a lot of people don't understand, but they immediately intuitively connect to it when it's verbalized to them, but they don't understand that we are literally wired to sabotage ourselves like for all of your viewers that have any kind of goal or any kind of desire for self-improvement in their business or with money. What naturally happens is our conscious mind which is really only about twelve percent of our entire consciousness.
Jen: So, for example to talk about that which is something that a lot of people don't understand they understand the only label of conscious and subconscious something that you're not aware of, but pretty much eighty percent of your entire consciousness you do not have access to directly you're not aware of and it's not just in your mind, it's also your cellular intelligence it's your body's memory, so like a dancer memorizes steps right, so that's kinetic memory our autonomic nervous system doesn't have to we don't have to think we don't have to go into our mind to blank or to free and similarly scientists understand that we store memory in all the cells of our body. So, our body has not just memory but images and phrases and vast stores of intelligence that we can access, but in general we operate our lives for just twelve percent power and so for example when somebody wants a new life goal and they're working towards it they're conscious mind is totally on board and their subconscious mind is very is also where we store our primal instinct our survival instinct to just stay alive. So, if that gets threatened by the change that our conscious mind is like full speed ahead what happens is you know it's a lovely thing it's not a negative thing self-sabotage, it's actually purely because if we're operating in one comfort zone and we've had a habit pattern of relating to money for years like you mentioned when you were young.
Jen: That it was always this story of I can't afford it. so, if you tell your conscious mind hey I can afford it now your subconscious your survival instinct immediately feels that if you start to say you can afford things you're going to die. I'm quite…
Salena: Why would we think that.
Jen: quite outdated right and modernity it's totally outdated, but you know like thousands of years, if we literally had to run from a tiger and we knew that if we ran through a briar patch that scraped us up every single time to get to the food source we didn't die, but it was really uncomfortable right so that's like you're growing up and you you're getting all these poverty ideas and limiting beliefs, but you know that at the end of that you don't die and so, if you hire me and we turn around and we say okay, let's now go through the lavender fields of leg abundance that seems great, but to your survival instinct it's the unknown and that and you know it knows the tiger won't eat you over here, but it's not convinced the tiger won't eat you over here and all it cares about is your survival. So, no matter how cool that idea is it will shut it down every time and because it compromises eighty percent of your intelligence eighty percent will always trump twelve percent.
Salena: And so does that also come into account when you've associated subconsciously or what's the other word you said the other conscious.
Jen: Your body's intelligence.
Salena: Yeah like your cellular consciousness where you have associated that with the pain that you need to go through to get to the reward, we're talking about running through the thorns to get to the food and you're saying if I show you an easier way even though in your mind you're like yeah, I want the easier way.
Salena: Your body's like oh no it's actually really hard to get there they reason their easy way.
Jen: Yeah your ego wrapped up and this is very clever and will give you lots of various little justifications and lies to tell you why you know if it sounds too good to be true it is right, we have all these cultural sayings as well and so, if you think about it too it's kind of like trying to turn a cruise ship of whatever your mindset you're working on is around the twelve percent power and so, a lot of people and that's where you know I was mentioning this earlier a lot of people it's very popular lately to say well we create a reality through our thoughts or oceans, but we don't, we don't create our reality from our thoughts. So, when people get like hung up of like affirmations and I just have to think positive and like you were saying like a Ferrari will like be in my garage.
Salena: that's from the secret if anybody's saying the secret he thinks about the Ferrari and then he opens the garage and it's there and that doesn't happen you think, where is the Ferrari.
Jen: and I think what they miss out on in that like down which has become like mainstream like consciousness is that you actually create your reality from your core beliefs most of which are totally subconscious to you.
Salena: that's why you have film into quite early your own.
Jen: they formed a point earlier on and you can access it if you really dig deep or through different modalities and psychology or energy healing but yeah you're at your thoughts so like it's craving this new culture you know after something like the secret where people are very paranoid to like to think anything that is negative to the point that they don't realize that that's actually hurting them too because if you are having these cyclical anegative thoughts and you just sort of turn a blind eye and try that you were saying earlier you're fighting not to go there. The irony is you um it's not coming from your core belief system at all and you are starting now to repress that negativity and if you repress that and you don't give it a voice it goes into that eighty percent and that's where you create your reality from.
Salena: So, when it comes to manifesting like it is the big rage at the moment it seems to be that yeah everybody is saying if you're putting the effort in and you're not seeing results it's because you're not manifesting them, but do you see that same you know let's with the Ferrari do you see that same thing happening because you know you're exposed to a lot of this where people are doing a lot of thinking, but then there's nothing happening and is that the result of maybe not taking any action.
Jen: Definitely you know definitely right because so, if you're taking action then something has changed enough in your core belief and that subconscious that it's allowing you to take different action so that a Dodge of like you know doing the same thing over and over again and expecting a different result is insanity is totally true. So, if you finally given yourself permission to interrupt a prior like habitual pattern and now you're going to go do something different that's the action that I would talk about right that about would start to change that actually tells you that some work that you're doing some self-development work that you're doing is starting to work because one core believe all it takes is once you go from twelve percent and eighty-eight percent about something and your subconscious now believes you know the other I'm terrible at math like or whatever it is so that looks like fifty-one now believes that you're abundant.
Jen: then you the Ferrari in your garage then you see in your external reality everything clicks.
Salena: Yes, So, let's do a little example here, a lot of people a little business example, a lots of people won't do marketing lots of retailers that I meet are fed up with marketing they feel like they've spent the money you know whether they've advertising the newspaper and anyone who's been around for a while that's usually what they say we advertise in the local paper and I'm like oh like local paper is dead you realize that like local paper only comes out once a week now, anyway you know they've advertised in the local paper they've done their flyers maybe they've boosted some posts on Facebook. But they don't see any results. So, therefore their whole belief is marketing is not worth the effort. What would you say to them to try and get them to change not just this part of their mind, do you think that the reason that their marketing maybe didn't have any effect was because of that eighty-eight percent or is it just the fact that maybe you just did the wrong marketing at the wrong time.
Jen: This is a great question because I like to say in business. So, there's a concept in life that everything is either love or fear I think there's a concept in business that anything is either action or alignment, alignment being mindset right. So, if you're taking the wrong action with this which this person would be if they're like advertising in the newspaper, then you're you have the wrong business model you're taking the wrong action and you might have an amazing alignment at first you're super excited about your new business you have a lot of abundance energy flowing, but you're taking the wrong action and so, it fails and over time from taking the wrong action what happens your confidence goes down your ability to take responsibility for it not working goes down. So, you kind of start to say things like ah marketing is crap and it doesn't work and it's a waste of time or you start making it mean something personal about you where you're like I'm just not meant to do it Selina is amazing she can do it, but I can't right.
Salena: Yeah, I'm gonna mock it up that's what I hate all the time.
Jen: But yet so then so at this point maybe you hire you know that then they hire you and you're like well here's your problem you haven't done the steps in the right order and so you start to do the steps in the right order and it still doesn't work for them because they already did it wrong and their confidence now it's completely gone.
Jen: So, their alignment is so out of out of whack that after they have like the new business model and they have the new like steps to go ordering they really need to work on clearing the belief that they're not meant to do it, they can't do it, it doesn't work.
Salena: I've tried this before.
Salena: I've tried this before like what's people said you know I've tried I've tried this before and it's like yeah, but you didn't try it this way you know you try to beat there and a bit there like one of my clients was just saying to the other day you know we built out some marketing funnels for her and she's like you build me a chartbook can you do this yeah I was like well we can do all those things, but I don't do them now like just here in because we need to have an idea, we need to have an umbrella like where is all of this going to go and one of the things that I learnt the hard way it's just doing a bit of marketing here just doing a bit here and a bit there at a bit of this and a bit of that is if you don't have that overall plan, if you don't have that overall.
Salena: Nowadays we'll call it a marketing plan, but I just had no structure back in the day and then I wondered why it didn't work or now looking back of course I can see well because you did five minutes here and five minutes there and a fly here and a fly there with no overall strategy and if you would have put all that into a strategy then now you can see why it works.
Jen: Yeah, no I think that's really powerful that if you don't have a campaign I see this all the time so you know me I'm very much promote creating your business offline before you take it online because when you take it online it has to be extremely focused and niche and all of your campaigns everything you do online in my opinion should be that eighty to twenty rule and maybe if you're brand new online or selling online it should be a hundred to zero and in the sense that everything that you do has to be monetized. It should have a clear campaign a clear path. So, it's what you know the opposite of that is just content marketing it's just brand awareness it's just you know feeling the need that you have to like keep attached to people through like a newsletter or through an Instagram post or in my industry through like inspiring quotes you know on Facebook and it's nobody cares. This is the funny thing that I that you know I coach other coaches and I get passionate about lately where you know people don't care as much as you might think about you.
Salena: It's about them, it's about the transformation in them.
Jen: It's about that they care what you can do for them, they have a need they you know and so I think a lot of people get hung up on you know well how should I do this and I'm not, what if I'm going to be perceived wrong and all of these things and at the end of the day nobody cares if you deliver something of value that they need and that's it yes so…
Salena: And maybe sometimes that inspirational quote is exactly what they wanted to hear today what they needed to hear today but, nine times out of ten it's kind of not right.
Jen: Well and also even if it is what they need to hear today if you're new in business you have to your first rule should be to keep your business source open. So, you can continue to inspire people in the future which means you need to make money. So, your first goal has to make money, so if that inspiring quote literally does not convert to dollars then do it later right. So, people tend to what I say like in for coaches build your coaching practice, build your coaching business and then build your coaching Empire, but because the coaching practice or excuse me the coaching business and empires more glamorous right.
Salena: everybody wants that first.
Jen: It's more about speaking gigs and workshops and you know cool photography and all this stuff everybody goes there first and totally skips like creating a practice where they have plants that pay them lots of money.
Salena: And that was one of the things that I just want to go back to that part about going offline because I know a lot of people _ look if you're listening to this on the podcast or if you're listening to it on the watching it on Facebook the fact is you're probably online you've got an online store you hang out online you're clearly online and the people with a retail store, a physical shop front they can often find it difficult to get online, but what I have found is even harder is the people who are online taking them offline and one of the things that you've pushed me over the last couple of months is to just get out of my office just to go you're like just go anywhere I don't care, I think you wanted to go to a week and like that this is Australia we don't have two things, but I've been just going to meetups and it's really nice just you know getting out of the house and talking to people again and not necessarily even going there to find new clients, but just going out there to just have conversations and be inspired again and you know see what's going on in the world because I've got a beautiful big window in front of me. But there's a whole world outside, but it's so easy to sit in front of the computer and you know sitting in your office and just pack orders or no type up content or upload things to your website when you actually forget that part of life is actually enjoying being around other people.
Jen: You know it's so good too because like every and no matter what people are doing online you have to kind of become a digital marketer like the conference where we met at and so, if you are only at home doing digital marketing in an introverted way in your office you lose that human connection of going through a sales process and being that online if you're really successful in line for it like a ecommerce shop for whatever your audience is doing they have to be able to replicate the human natural progression of sales online and if they can't do it offline and if they've lost that muscle because what I say too is people forget that offline is so much easier in terms of certain industries in the sense that like when you meet somebody in person like you and I met in person at a bar a whole night together no we did not spend the whole night together…
Salena: No, we do not spend a whole night together we married.
Jen: You know like you turned into a hot lead right
Salena: Yes you are looking for that.
Jen: What's that?
Salena: You weren't looking for that you weren't there looking for a new client you were there for the conference.
Jen: I was there for the conference and to enjoy myself and the irony is though this is also spiritual thing that I always set the intention to only attract those people that I meant to serve only attract the people I'm capable of serving in some way. So, if my intuition lets me know this might be someone that I follow it and um but like to Mike felt like when we met in person that immediately turns like you not sense into like a hot lead right, is what people do online is they forget that it's completely cold and it takes six months to start to turn somebody possibly into a hot lead. So, if you're just opening your doors and you look your putting an offline business aside you're gonna have to wait about six month you need some capital to support whatever you're building online because it's gonna take a long time and then it's quite scalable and in the inner people can just be you know they can go back to what it how it used to work.
Salena: Yeah, that's one of the things we talked about in module of scale your store and just to vaguely call it like the customer journey and it's not what we call it, but essentially just knowing how to get people from you know not knowing about you to buying from you and like you're saying that can be six months sometimes even twelve months if you do it online, but if you go to a local Chamber of Commerce meeting, if you go to a local meetup and someone says hey what do you do oh I saw these beautiful you know bone china mugs that people you know they're just beautiful people love giving them as get oh it's Mother's Day coming up where can I buy one bang. So, didn't have to bring cost you a thing.
Jen: It's, so fast.
Jen: Oh great.
Salena: Yeah, alright, so a lot of people saying it's all good and well for you too because you've got each other what's one thing that you can help people with today, if they're like you know what I am feeling stuck, I have been putting a lot of effort in I don't feel like I'm seeing the results, I can help them with the action that they take, but you can help them with the stuff that's inside of the body. So, what's one thing that you would say that people could go away and do to align those two things together.
Jen: Well one of the things that I would recommend. So, I practiced to energy healing modalities of my practice customized to the client, but if people learned about EFT.
Jen: That's tapping.
Jen: They were just happy yes local tapping it stands for EFT, stands for emotional freedom technique without necessarily having to go out and hire their own coach where the scripts are customized to them, there are so many free EFT, tapping scripts on YouTube.
Jen: The things I would look up and I'm trying to remember his name maybe I can give it to you after and you can you know put it like the comments, but he has mine so many EFT tapping videos that are on a range of different scenarios, so that's one thing I would recommend um, another thing that I recommend is a process just called freeform writing and that's where you're gonna take what like the example you gave they're like it's not working, this is they're struggling and they're becoming probably very aware of their negativity and it's just not going anywhere and so, if they don't have somebody to speak to, if you put all that negativity pen to paper you want yourself curse say how it really is however you feel you write up good stuff too.
I mean if you keep writing and writing and writing then you don't want to type this you would probably start to feel lighter you'll start to feel some of it lift and then you go you take those pieces of paper out of a journal and you burn them like for me in my little balcony, I have like a little aluminum cannon that I got from Home Depot which is destroy in the States and so, far I do freeform writing I just take the pages immediately and I burn them and part of that as a ritual is also so that you start to really be vulnerable in the pages you really start to lay it out what it is because you know nobody's gonna read it because you're gonna and then the idea too is that you're also sort of releasing it and it's a clarifying exercise for your subconscious to really let yourself know okay. I gave it a voice I'm gonna go right. So, it's not operating anymore in my thoughts and it's not and we're getting towards the root of getting whatever what the block was out of my core belief. So, I would recommend to like your audience that to also get very creative and analytical and maybe get a girlfriend or their husband to help in the sense of how is the challenge that there were that they're challenged by now, how seemingly unrelated is it to maybe their childhood to a friend to a loved one if they can connect the dots and it won't audience that's helping them go to that core belief.
Salena: Okay, I am smiling here because we did not talk about this beforehand and one of the little weird things you did for me the last time we had our call was you asked the spirits to help me be a little bit more clever and in my head just then I was like the things you're talking about it great because yesterday I challenged people to earn a thousand dollars in the next seven days to get creative and challenge themselves and you just said if you're having difficulty with you know working out what the challenge is that you can use this process. So, there's a whole little cosmic we were binding it all together. So, if you haven't yet taken the challenge make sure that you go and jump over to Selina night.com forward-slash breakthrough you can see our video which I did yesterday as a Facebook live the number one way to get a cash injection in your store by the end of the week and then if you're having difficulties with this I'm going to pop over and put little email in there with Jen's suggestion about this free form writing just get it out put it out there put it on some paper and then go it. There's the key part like that's I think a little people would freak out about that, but I think that safety let see we said it, I was like I don't know why that makes me feel a little bit weird, but that makes me feel a little bit weak. So, maybe I need to do a bit of freeform writing, but nobody's gonna see it, nobody has to know you don't have to paint on Facebook, you don't have to put it in the group, you don't have to do anything this is all about you just letting that stuff on the cellular levels just get it out and get rid of it. So, thank you so much for that.
Jen: I love that you bring up like you don't have to put it on Facebook because I haven't thought about how you know much that we were now a branding culture that everybody whether they have a business or not is creating a brand by being on social media. So, I think as a society we're becoming really dissociated with how things really are internally…
Jen: What's that?
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Salena: That's why I hate Instagram, I know Instagram is important, but I feel like every time I go there, I feel so inadequate because you know I see Instagram stories and I'm like guys I literally sat at my desk all day apart from going to the bathroom having some lunch and walking I don't nothing to tell you like you don't want to see a picture of me. I don't have these glamorous lives sometimes, but then I go into Instagram stories and I feel bad that all these people are you know jet-setting or having coffee and looks like you just make me feel bad about my life.
Jen: Well and that's the facade they present, but the irony is to the extent they're successful with all these photos they're probably sitting at a computer having the exact same daily experiences you putting together their Hootsuite plan for all the photos to be run out on Instagram that they took in one weekend trip, like if I took a picture right now of my desk you know those pictures of a desk with a cute coffee cup
Salena: You don't want to see my desk.
Jen: Everything arranged perfectly, it's like you know nobody really works at a desk that has like marble.