How to Maximise Retail Sales After Christmas




“Keep all of your Christmas products in one place and have everything in order"



The holiday celebrations may be coming to an end, but that doesn’t mean your retail store profits have to as well!

Today I am guiding you on how to maximise your retail sales after the holiday rush so you can make the most out of this sometimes slow period.

Plus, in this week’s episode I giving you a bonus guide to show you some great ways that you can put products together, products that are great for your customers and can make you some money fast.

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Before we get started though, last week we talked about 5 products to promote post-Christmas that you don’t have to discount. In case you missed it, check it out now. It’s not too late to get those rolling for your shop, especially if your store offers products to Australian customers.

This after holiday time is actually a fantastic period for retailers to revamp retail shops and create new, lasting excitement in your customers.

The first way to do that is to have a goal to refresh your store before the new year. This means all that Christmas stock has to go, no matter what, Mark it down, stat. Bundle it up and move it.  Don’t forget about your store windows, website, and social media. Your customers are focused on the new year so they won’t be interested to see the dregs of Christmas.

But it’s important to remember that while getting rid of all of your Christmas stock don’t leave your shelves empty. Keep all of your Christmas products in one place and have everything in order. Better yet save a few things to promote after Christmas, so that you have ‘fresh inventory’ for people to swoon over. So, know how much inventory you need for January, and sell (or buy) accordingly.

Now that you have your shop and products ready to go time for you to focus on how you will promote those. An easy start is to email your current customer email list. Let them know about your refreshed shop and new products. When turning to social media consider boosting your advertising budget – ads will be more expensive this time of year. Also, it’s a great time to try something new. Try targeting a new audience or using a new platform –( e.g. Pinterest, Instagram)

Now that you’re ready to Maximise your Retail Sales After Christmas how will you continue that year long? If you are looking to take your business to the next level and excel in 2018 you’re key to maximising your retail sales in the New Year is right here! Submit your application now.



Hey there! I’m Salena Knight….
I serve people who struggle with overwhelm in their retail
business. I help them to:
• have more confidence, whilst sprinkling in a little fun.
• get more done whilst making it feel like they’ve actually
achieved something.
• resolve the chaos while making it feel like they’re having
tea and biscuits with a friend.
My passion is to help YOU have a profitable retail business –
Business isn’t all about stress and hard work – you can achieve
success AND enjoy the journey.
The secret is to create the foundation of your retail business.

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