Decoding gen z
Born into the Internet era and raised on social media there’s no denying Gen-Z will have a pivotal impact on the retail industry when they start entering the workforce over the next few years.
In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.
With a background in marketing and digital media in the UK, US, Asia and Australia Kim oversees over 20 organic and paid media channels for Princess Polly and has been tasked with optimising and scaling existing channels whilst working on global expansion.
** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to https://salenaknight.com/stock to know exactly what those 9 strategies are and how I use them.