What Standing In A Pit Of Tiger Snakes Taught Me About Building A Brand
Not up for standing in a pit of tiger snakes? Me neither! Luckily Kath Clarke’s done it for us and she’s going to give us the insight on how that moment translated into building brands.
The fact is, your brand is often built around you. But as you scale, it can end up being diluted.
Find out how to forge a strong brand, even as you scale, both within your team and also externally for your customers (or even investors!)
Kath is not a personal development coach, influencer, brand strategist, or even a business or career coach, but she is a bit of all of them! Her own meaningful, enjoyable, and fulfilling work life has been crafted from where these skills overlap.
– Created 75+ personal brand strategies, countless websites, paid advertising and social media strategies.
– Coached over 3000 people in workshops and programs that spanned Australia, New Zealand, and the UK.
– Spoken on stage to audiences of hundreds in Portugal, London, New Zealand and Sydney.
– Been an Optus and MyBusiness Awards Judge for three consecutive years.
Kath believes that what you can articulate about yourself, is usually only half the story, because by the time we are middle-aged, we have forgotten who we truly are! We are born, then life happens! Cultural expectations, work, and life demands ‘masks’ that we put on, just to fit in.
But all that ‘masking’ can lead to massive unfulfillment (cue the #greatresignation). The pandemic has given many people time to connect with themselves again only to find they are hugely unhappy, but unable to articulate what would actually make them happy! And they don’t know that, because they are disconnected from their true unique gifts.
Sometimes we even fall out of love with our own business as it grows!
** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to https://salenaknight.com/stock to know exactly what those 9 strategies are and how I use them.