DISCOVER HOW TO BUILD THE RETAIL STORE
“A goal without a plan is just a wish"
WHAT IS THE EPISODE ABOUT
A new year is always time to sit down, grab a piece of paper and pen and start writing. Usually, we write our wishes, our goals, and our plans.
Maybe we are not always in a position to get our goals, but we need to set them and go straight to them.
Today on the show we have Laurie Shopland to help us with how we can actually the right goals and how we can get the right goals.
Listen to the episode, grab your piece of paper, be inspired and start working on your goals.
Salena: Hey there and welcome to this week's episode of The bringing business to retail podcast. Well, the New Year is upon us. And if you're like most people that I talk to it is a time for goal setting for deciding where you want this year to take you. But I have to admit that I am not always perfect at my whole goal getting.
So today I've brought on the beautiful Laurie Shopland to help us with how we can actually set the right goals and how we can get the right goals but also we're actually going to be focusing a lot on our mindset. So this is not a goal setting planning session, it's not a go getting planning session. We're actually talking about what's in our brains and what's holding us back and how we can actually tweak that in order to have the best year that we've ever had. Now Laurie is a woman who has benefited greatly from Life Coaching especially when her life was turned upside down for her family and she's been driven ever since to learn how to help others to live their fullest potential and believe in themselves every step of the way. And to be honest believing in yourself is probably the key thing to being a successful person.
So welcome to the show Laurie. I'm so excited to have you on. And for those that I didn't mention that for those who are listening. Laurie I actually know each other because we are in a mastermind together. So I have seen this lady firsthand.
I've been to one of her mindset workshops and they are fabulous so I thought she's gonna come on the show and talk to you guys as well because I want these to be your most profitable year ever so welcome Laurie.
Laurie: Thank you Sal. I'm so excited to be here.
Salena: Now tell us a little bit how you'd got into this side of coaching.
Laurie: Mm hmm. It is a 16 year journey so if there's anybody that needs inspiration out there that if you have a seed planted, watered and it will come to fruition eventually. I was a professional fundraiser and just was fulfilling everybody else's dreams of having all of that come together. But I knew that life coaching was something I always wanted to do and it was because I myself had found and fulfilled a goal of just getting through some stuff on my own. So mindset was huge. So then when I put my cap on to be able to help others and go back to school and actually study to be a life coach. So I love it. Love love love it and I love helping people because what I do see is that we all get stuck in our own head and then that's where our growth stops. So as I said 16 years’ worth I could have done this 16 years ago and it took me that many years to kind of figure it out. So if I can offer anything to anyone you know just the mindset alone can expediate the processes of anything.
Salena: Oh that's so generous of you. So tell us about the; oh are you okay with sharing what this big moment was in your life that pivoted where you were heading.
Laurie: Yeah sure. Our daughter was diagnosed with leukemia and I was frozen in fear. I was I could not see tomorrow. And so as soon as she survived, she's great, she actually just got married this last summer you know, twenty two years later. But what it did do at that time when I was ready to kind of move forward. I really needed to to look and go and get rid of the fear for one. And I called it a sliver like I was just stuck there. And so it was interesting, and this is 16 years ago. So this is really before life coaching even became a thing. And I hired one to work with to be able to move me out of this stuck state to go OK. I am now, I want to live and I want to see and get out of the fear state and the overwhelmed. So I worked with a life coach and actually at that time my goal was to give back and that is how my 20 odd year service of fundraising came into fruition. So it opened doors for me to fulfill a goal that I had to give back but all the while the tools that I learned working with my life coach, my first one 16 years ago, it filled a tool kit that I've been sharing ever since. And so with that sharing I'm like oh I need to do this full time like but it aligned with my wanting to give back to. For me it was the Canadian Cancer Society was my first initiative and then after that I went on to a number of other fundraising initiatives to do raised over 40 million dollars in my career doing that.
Laurie: Yeah, so not shy about getting out there and really kind of bringing stories together and then now it's helping others tell their stories and figure out where they want to go and helping them pull out that tweezer thatsliver that's holding them back and moving and taking action.
Salena: Do you think and I'll give you an example. But do you think that fear is probably the number one thing holding us back?
Laurie: Mm hmm. I call it my four letter word. It absolutely for me, for personally and for certainly for my clients. It comes down to fear of being vulnerable. Fear of finding out that oh my goodness we're not enough and not worthy enough for our future, for our dreams to materialize. So it just captivates us and hold us in one place. So by, I've as a life coach, I always encourage my clients to feel every emotion. So fear's not one that I say run and hide from. It's like bring it on and then working with my clients in anything that they set for it. So we're talking about goals for businesses here, some can be really overwhelming right. Like oh my God how am I going to double my income for next year that can put you in a place of fear. So I encourage our listeners to break through that and sit with fear and go OK because the worst really that can happen is that you actually have to feel it. It's not going to kill you right. It really is not.
Salena: it's going to make you feel bloody uncomfortable.
Laurie: It totally is. But imagine if you get comfortable being uncomfortable you can do anything. And that truthfully, that is my experience of how I think I was successful raising the 40 million dollars is I got uncomfortable. I got really comfortable being uncomfortable right and I would say our daughter's illness was the start of it and realizing it didn't kill me the fears did not kill me. And I was able to pursue and live with fear and bolster through it. Then after that it was like Oh my God I can do anything. And so I went knocking on doors and it just didn't hold me back. So now knowing that that's what I help my clients do.
Salena: We're going to talk a lot about that. And I just want to put in an example here because it's very easy to put people on a pedestal especially when you know you might have listened to a podcast or you see somebody else being successful. But I work with a life coach every single week and fear is my biggest thing. And when I tell people that, they just go, but you are so strong. You're so brave, you're so vivacious You're so vocal, you're always out there you're happy to get up in front of the spotlight. But to me that's not something that scares me. You know getting up and sharing my knowledge is not something that scares me. But what does scare me are all those things that you just said. Fear of not being able to help people, fear of not having enough to give. Like maybe I'm gonna miss out and definitely fear, not fear of success. Well I guess fear of success everywhere, I think everybody has a bit of a fear of success. And I think I'm getting more comfortable with that as the years go on. But my big thing this year I'm 42 just about to turn 43. In fact I may well be 43 by the time this goes live. But my big thing is oh my God I might only have another 40 years to live. And that might not be enough. And so over the last couple of years probably since I turned 40, mortality has definitely been something on my mind simply because I want so much out of life and I want to give so much in life that I worry that 40 years is not going to be enough.
Laurie: Hmmm. And it's so interesting because right there I see a sliver of scarcity. Right. So it's, I would like, and that's so common. It is so common and I got to tell you I turned 50 this year. So that's a whole nother set, a whole bunch of mindset work to do on on that and two kids getting married this summer like lots of stuff. So it's not even in my business that I need the life coaching it's in my everyday life. Yeah. All right. But for you Sal, just even acknowledging the fact that you are acknowledging the fear is probably why you are able to show up when others are seeing you like that being so real and vivacious and out there and powerful. Because you know I'm feeling fearful but I can work through this. And so then that in itself builds that confidence like right back to your beginning statement. Self-confidence is in there and it's we often look, and this was the workshop you sat in on that we did together was, we often look exterior for others to build our self-confidence. Oh it's such a tool for us to build on it on our own. It's our own thoughts and our own belief in ourselves. And that's why goal setting is so powerful because the more you prove and honor yourself that you can do something, the more credibility you give to yourself from yourself. And so you're building that self-confidence over and over again. So you know hey, I actually beat down fear the other day because I had to go knock on a door. And so then you've got now evidence to prove that when the next time fear comes you go OK bring it on I can sit in this and I can overcome this.
Salena: Yep yep. I think a lot of the time and myself included we look to other people for validation. We just, we have to put it out there because we are you know, it'll come back to confidence. We aren't confident that we're going to make the right decision. And I say this from little things like you know can I get some feedback on my logo or I've got this customer who is being a pain in the butt you know should I just refund them. Guys come on you can answer these questions by yourself.
Laurie: So one of my greatest nuggets that I often will tell all of my clients is, what if you had no, you made no wrong decisions. What if just on the get go if you get up in the morning and say whatever decisions I make today I'm actually going to have my own back and I'm going to believe that that's the best decisions that I'm making as of the information that I have today. You're building that confidence and that belief in yourself and then as evidence proves and things and information changes then you go oh that's interesting. Now I need to re shift and it's not that yourself as you know I don't know if you're anything like me but I'll then tell myself you know. Oh silly you, you should have known better and it's like wll, no, right. It's yeah. OK. I did what I did when I made that decision and then moving forward and you pivot and accept the new change as it comes forward. Right. So it's so powerful for us to be our own advocates. My coach master coach Brooke Castillo has a great saying and says what other people think of me is none of my business.
Salena: I love that. and it always makes me think I don't know where I heard this but a few years ago I heard somebody say you being angry or upset or frustrated with somebody else only hurts you because they;ve walked off. You know my husband is really good at getting angry at people in the car. Like people who cut him off. And I always say to them, I say to him I can't hear you. They're gone like that. I think how are you feeling.
Meanwhile you're banging the steering wheel and yet he doesn't have many faults but that's one of the..
Laurie: That's interesting because I currently have a client that has stage three breast cancer and she had; so she's coming mindset because she's beaten this thing and she's actually going to beat it and expediting the treatments that timeframe for her. But she's getting it done and she caught herself that she was angry at somebody and it was so interesting because as we were talking her whole focus was of health. And so when we went through and I use a methodology called the model. And so as we were going through the whole system we call it exactly that the other person had no clue. The anger that she was feeling was sitting inside of her and it was so counterproductive for her mission, her goal to cure herself of cancer. She was like Oh my God I don't want anything negative inside me like it was so apparent.
Laurie: So it was a beautiful way to see that. So for yourself for your husband. Absolutely. Like whatever emotion we're feeling, we're feeling it ourselves. So when we say to our kids like I love you. The love is sitting inside of us right. They know it by the light in our face that they see, but they actually love is not landing on them you know. It's a beautiful thing and I love working with my clients to kind of walk through all of that.
Salena: Alright, we are talking about goal setting. Probably we should start talking about that. But this was this was all very much a lead up. So I wanted to maybe touch on something that we're talking about inside the retail Academy this month which is, the difference between linear growth and exponential growth and how so often we rely on our past to predict our future. Now this is, we're talking about business but let's be honest this happens in life as well. And let me just explain that a little bit more. So quite often in business we say, I want a 40 percent increase on last year or I want double the number of sales or I want... Then there's always a reference to what we did before. So if you want double the number of sales, you're relying on the sales that you got last year to predict your sales for the future. But I believe that actually it's possible to do exponential growth. And I heard a really great description of this because we are on a podcast. A linear growth is kind of like the the line at the bottom the chart that goes, the bottom left that goes to the top right. And you're on a trajectory but the exponential growth is like a hockey stick. So you kind of start and maybe you might even go a little bit backwards because you're investing in your business. But then you get up to the top so much quicker because you're not relying on what you did in the past. If you imagine, when the hockey stick goes down a little bit. If you had a really crappy year, then when you say, or if you say I want 30 percent year of new growth. That 30 percent could just put you back to what you were the first year. But in actual fact you can surpass that when you stop doing the things that you did because if you keep doing the same things you did, you're never going to get a different result. Does that make sense?
Laurie: Oh totally. I get so interesting because when we goal set out how we work with our clients because a Segway here is we've got the natural product Academy. So we work with entrepreneurs that have natural products that want to get them to market. And they're in these places of OK. So they want to grow and they want to keep going. So we coach them through setting goals for themselves is one of the biggest nuggets I offer them, is let's say you want to; and it's interesting. We actually instead of percentages, we do kind of growth numbers and dollar points and such that we reach to. And it's how do you, who do you have to be in order to have achieved that goal? Like that's the mindset. I want to increase my sales to two hundred thousand dollars and who is that person now that has that increase of two hundred thousand dollars? And that's the mind I need to be start thinking of today. So all of the work that I'm doing every day I'm already thinking about I'm that person that's making two hundred thousand to two million, whatever your income is. That is, who I am actually. And those are the decisions I'm making today is based on that mindset of that person that's already received that call.
Salena: Yeah I love that because I see so many independent retailers who are in that, at the beginning of the hockey stick or maybe even the bottom who are investing, who have gotten to a point where, there's always a point in your business where you kind of have to go backwards to go forward. You have to invest because for most people revenue alone is never going to get you that exponential growth. So they either take out a loan or they get a partner or whatever it looks like. They have to invest in their business and that becomes a very scary thought. But I see so many people holding themselves back because they're not prepared to spend seventy five dollars a month on a really good email service provider that will make the money. Or they're not prepared to spend 20 dollars a month on an app that will save three hours a month. They're still operating in that very small mindset is what I like to call it. So I like to say stop thinking small and they are operating in that small mindset very much from a place of lack. If I spend the money then if I, basically if I spend the money it has to come from somewhere else. Has to be taken away from somewhere else. And I kind of like to think but just make more money.
Salena: Does that make sense?
Laurie: There's that scarcity mindset again. Right. So you're; it makes a lot of sense for the clients to be thinking that if they in fact haven't made that money. But what we want to tap into is, but now I'm putting on the head of the person that's already made that money. So how did I get there and then you start. The brain is such an amazing machine. So when we tell our brain that we are stuck thinking about today as all we know the information we know today then the brain's only going to look to the past for examples of how we've achieved what we've done. So when we talk about setting goals and let's say you know two hundred thousand dollars more that you're wanting to do. So that entrepreneur that wants to create their sales that much more. They're having to go, why would I have to be thinking in order to have made that money? In order to increase my sales that much. And what that does is even peppering your brain with questions. The brain's a machine. It's going to go to work and it's going to start saying going, oh, I wonder how I could do that, and start giving you options or being inquisitive to have conversations with other people saying I don't know this yet. So I wonder where I need to find this out instead of relying as you were so point in saying of relying on your past. Well you didn't make that extra 200000 so you can't look in your past to find the solutions there. You've got to be looking futuristic to be able to go OK and open up the brain and I love you but already said it already. The three letter word is yet. I don't know how to do this yet. And that even offers your brain permission to go, okay. But I'm gonna go find some solutions and I'm going to just go to work and try and find out some new ways to do it.
Salena: Ok. So I'm going to ask you for some tips but you just said something that made me think. So I want to get your advice because I haven't really thought this through. Because so often we focus on the past. You know we do the goal setting workshop it says how much money did you make last year? How much money did you want to make next year? And then how are you going to do it? So most people would sit down and go OK. So I need to make an extra ten thousand dollars a month so that just means I need to sell three thousand more products. 300 more products and which means I need to buy more inventory because I won't have enough products. But perhaps from what you just said maybe what they need to do, and again, please give me some feedback here is actually if I want to make two hundred thousand dollars more. I need to look at what my business would look like at two hundred thousand dollars more. So then what systems, what processes, what pieces of technology, what people do I need to put in place in order to get me there? Even if right now I don't have the money. Would that be correct?
Laurie: Oh absolutely. We've run our business and you know, and when we first started the natural product Academy, we set it up as a million dollar business right instantly. Instead of just saying we've always treated it from that futuristic. This is where we're going and how am I today making a decision and based on where we're going to be. So that the e-mail systems and everything else when you've got 10 people on your emails right. Does it make sense to invest in this? But setting up and even buy in believing in yourself enough to say these are the systems we're putting into place to be able to reach the goals that we're getting. One thing I want to offer is a really good tool that I do once I have our clients go down and write down sort of their top list of things that they want to create. We have them pick one. But then what we do is I ask them like what is your brain telling you of why you can't. And capturing it right away is because as soon as you see a goal because you would just listed off what they wanted to do and they go right into to do modes. I think it's so important from the mindset perspective is catch what your brain is trying to tell you. Because it's going to get into your brain one way or another. It's going to get into your subconscious one way or another so you might as well at least take a look at it.
Laurie: So it's a it's an exercise that we do on a worksheet that we have available and it's listing out what your brain is telling you of what the roadblocks are that your brain's already telling you why you can't do that. And be aware of them and then come up with strategies in order to prevent that saying. So when your brain tells you well, I'm going to need to buy more inventory. Oh my God that's more money and I won't be able to do that. And it runs on a whole new rabbit trail. Well that's interesting. OK. So this is what I'm afraid of. There's that fear again. How am I going to actually overcome that and by dealing with them ahead of time, and I would offer like we do this exercise between the end of December and January. Right after Christmas and New Year's that goal set and get for 2019. And it's what does that look like. And when your brain already is anticipating what the fears are, and then you have obstacles that you've identified and solutions in order to attack them with and to get through them. Then what you're going to do is when in fact it comes time to buy more inventory, your brain goes squarely on you. You go Oh wait a minute I've got this covered. I've already thought all the way through this and I've got a solution in place. And it goes right back to now you're building confidence in yourself. You make good decisions. You've got this, right, and you're now being that two hundred thousand dollar increase person because you know. Like no I've got this I've already anticipated the problems that we're going to come up against.
Salena: I'm with you on that. I often get told we run our business like a five million dollar business. And people are so surprised that I have three staff and the systems in place that we have. And I'm exactly like you, it's the effort to change it and the impact it can have on your business. Like even something simple like changing an email service provider and putting in place all the automations again. We just did it recently and it took seven weeks. For seven weeks of our time, seven weeks of money because we're paying for two service providers. And it's just the effort it was good for us. We used it as an audit time. So we went okay, if we've got to do this let's go through, improve everything back and get rid of stuff that's not working, all that kind of stuff. Because you got to look at the good right. Yes it's going to be a pain in the butt but let's use this as an audit opportunity. But now I am so passionate about just let's just find you the right thing for where you want to be. And yes it may cost a little bit more right now, but it's going to make life so much easier when you get there.
Laurie: Absolutely. And it's that mindset again. It can be looked at as, oh it's costing me money or as you've said, and I've caught it. You've said it about three different times. It's an investment. Even the mind shift around that of saying I'm investing in my own business because I am reaching out to be that five million dollar business. So even that in and of itself is telling your brain going No. This is an investment that we're doing in this. So I would just really encourage any of the listeners to really just catch the language that we use and the words that we use of looking at things as challenges. And I love how you looked at a challenge and then said, well no, this is a great opportunity to do an audit on this. And it's I love like so visual is I just even see the posture change of it and then it creates a whole new momentum to be able to create right and move forward and plow through all of that audit because you got it done right.
Salena: So I think we were going to talk about goal getting and we kind of are in a roundabout way but this conversation is much better I think. So probably the biggest fear that I see people have is operating from a very lack filled mindset. So back to that you know the concept of if I pay for this it has to come from somewhere else rather than it's just going to appear. So can you give us some tips because we are talking about goal setting and I'm talking about exponential growth. So I'm saying if you're doing two hundred thousand dollars now, you could actually do a million dollars next year. If you want to change what you're doing, the way that you're doing it, and put systems and processes in place, and get really clear on where your business is going, then you can actually do it people do it. And what I find most people holds back is that mindset but I'm not going to have enough. Yeah I just, I didn't have enough inventory to do a million dollars. Or I can't see how I can go from two hundred thousand, like I count 5 x my business overnight or over a 12 month. So could you give us some really great tips because I know this is something that you're fantastic at, of how we can move like shift from being in this constant fear of not having enough to actually saying it will come.
Laurie: Well it goes really back to, I really encourage anyone and all. To capture those thoughts that you're having right. So a simple, like a daily journal of downloading what your goal is for that day and at the top actually of what you're full... We actually do a an exercise on called an impossible goal. So you know if you're wanting a million dollars then I would put five million. Right. And the impossible goal is 5 million. And it's so interesting because then when you land at a million you go Oh right. Like it's just so funny how you just like balance back and go Oh. So just even stretching yourself. And again recognizing that the brain's a machine. So whatever information you put in it's going to start to go to work on. So if you're constantly giving it reasons why you cannot achieve something that's the meat of the machine, that's actually going to go to work to make that a reality and fruition.
Laurie: So by even journaling each day capturing what thoughts you're having about what you need to achieve even just that day. And as I mentioned before what are the thoughts about saying oh I'm not going to be able to do this. Like here are the obstacles I'm facing. And then just pausing and going OK how else could I actually look at this because if I'm telling my brain I can't achieve it. And I can't do this. It's going to abide by that and it's going to provide that outcome. So if I actually want to go to work and say, I need to buy more inventory today and I'm scared that I'm actually not going to have enough money, then maybe even just posturing on that to say I wonder how I could get more money. And just again, it's asking those questions to your brain that will then your brain will go to work and I... dollars to doughnuts. Right. Because when you shut down the brain and tell it something and you give it a statement it will go to work. And then it's so interesting it will go and provide you evidence to say, oh you're so right we don't have the money and it's going to pull up all of the recent bills that you've got and everything else. Right. Because that's what your brain does. It provides, it tries to be really efficient and it tries to keep you in the cave and safe and not feeling you know that just comfortable feeling that we'd get that uncomfortable feeling.
Salena: Yep. Yes.
Laurie: So what we try to do is kind of push it a little bit by saying and asking and I love going to curious. So every day I do it. It's called a thought download and I'll say what do I want to do today and what are the thoughts that are holding me back from wanting to get any of this done? And so then I'm capturing where my little hill hidden fears are and I'll go OK. So how can I actually expand my brain to actually you know bring this to light. And where else could I go to. And then I get curious and I ask questions and then my brain goes to work and I probably do it for about 40 minutes in the morning and there's some other journaling that I do as well. But that's part of the day for myself is I actually go OK how am I going to do this? And then overcome so that when throughout the day if then I have to make that phone call to get the more inventory and somebody says oh well that's gonna be X amount of dollars, my brain already knows that and I've already got the solution to that problem already. Right. And so it's such a powerful tool to just watch the language of what your brain is telling you and articulating and then see it. Again for me being visual on paper to say wow that's so interesting because look at all of these I can't in this sentence. And at the end of the day that's gonna be what you're going to have the outcome on. So if any of them just draw one and say okay this is the one I'm gonna work on and find a solution for this and how am I going to do that and start asking yourself some questions.
Salena: Sounds like a way more productive minutes than spending it on Facebook.
Laurie: Oh imagine that.
Salena: Speaking of productive, at the workshops I did a couple months ago. I got up to say that I'm a reforming workaholic. LIke I was the person who would get up 5 o'clock in the morning, in learned nature and I would be at my shop two hours earlier and I would stay two hours late, all that kind of stuff. Now I work around five hours a day, four days a week and then half day on Friday. Obviously, sometimes there are exclusions to the rule. But essentially I work from the school hours. And people say to me, how do you get everything done in five hours? And the answer is, I have five hours. And if you look at my calendar today, I get off the phone from you and I've got fifteen minutes to go and have a cup of tea, go to the bathroom and then I have my next thing. And I'm okay with being fully booked out for five solid hours because I can kind of do a week's work. I find if I'm not booked out, I do a lot of faffing, there is a lot of running around on Facebook. There is a lot of walking upstairs to make a cup of tea, all that kind of stuff. But I could just get things done and have the whole rest of the day off. So when Lila comes home from school, we walk the dog together, then we cook dinner, we might go for a swim, whatever it is. I don't have to worry about having to go back to work now. I'm not saying I'm perfect. It does still happen. There are days when we do have to pick her up from school and then I come back to for an hour or so. But generally speaking, my hours of work are sort of 9:30 to 3:30. Sometimes it's only until 3 because I go to the gym or for a run at 2 o'clock before I pick her up from school. And my husband looked at my calendar the other day and he goes, oh my gosh this whole week you have no free time. I'm like I have lots of free time, I just don't have any free time between 9 and 2. Because I just want to get the stuff done. And I think often we fill the time that we have rather than being most productive.
Laurie: What you have just like nailed on I think is number five on the worksheet. It is when you identify what it is that you want to do, and you overcome, you figured out what your brain is telling you why you can't do it. And then you come up with a strategy as to now, okay, solutions for how you actually can overcome it. You then break it down so exactly as you've done. What do I have to do in order to achieve this goal? And if it's even a year-long goal. It's breaking it down into the quarters, the months, the days and even the hours of what you have to do. And then it's actually just as you said, it's calendaring everything. So my calendar is...and I actually even thought that my free time, which I have friends and family that think, oh my God, oh you are so... And I'm like what are you talking about. But when I get to sit down and watch a show, I am not worrying about anything else because I know everything and I've honoured myself and everything on my calendar to do. It's golden. I can sit there with a lovely glass of wine and watch a lovely movie and not be worrying about the things that are taking up brain space because it's all done. It's all on my calendar and I know I'm going to honour myself to get it done.
Salena: 100%, I use to laugh that we live our life by Google calendar because my husband travels...everything has to go into the calendar. Even if it is who is picking up Lila from school or who is taking her to school. And we actually got quiet yesterday because my husband had told me who wouldn't be here and I hadn't put it in the calendar. It worked out okay but I remember thinking at the time, oh my goodness, I usually block out 20 minutes for that, to get there, come back and thank goodness it wasn't a busy day. But in my head I am not a very organized person, I don't do it for the organization. I do it for the organization but that's not the motivation. The motivator is, I only want to spend this much time working. So everything has to be put in it and we do the same thing. I put dinner in there so you can't book a podcast when it's my dinner time. And I'll put going to the gym in there because there is a certain day I want to go to. And if Lilac has got dance lessons we put that in so that there is no overlap. But I think it just also comes down to; so you just said earlier, and then we just talk about it. It's just not having to be like the day; maybe it's just me talking about it actually. I think I did the talking, about how it's really easy to say yes to everything. But in actual fact, it's okay to say no. So just a quick example is, Lami goes to areal silk, she never got the big ribbons of the roof. Yes so that's her sports, she loves doing that. But by the time I pick her up at school which is 3 o'clock and then take her down there and then get back home in peak hour traffic, it's three hours even though the lesson she goes to is one hour. So we don't get home until six o'clock. And so I just said to the other moms, look there are three kids, I'm happy to do it once every three weeks. Like we can organize a calendar, whatever. And they were like, oh my God we can do that? I was like, hell yeah. She can only go if there are like two other kids and we share the load. Because I don't want to take that much time out of my day to be sitting there in traffic all the time. Like I'm just happy to sit there and do the aerial silk but that's two hours of my day every single week. That's a lot of time. You can't do anything like sitting there in traffic. So I think what I'm trying to say is, don't always think that you have to shoulder the load. And that you don't have to be selfish. You are allowed to book in lunch, you are allowed to book in time to go for a walk, you are allowed to book in time to go to the gym and look after your own self. And you put that in the calendar, inevitably it gets done.
Laurie: Well, we are just doing a podcast on a year in review. And in that review it was not only our business, it was our persona as well. Because we are a whole person, right. So in order to be able to provide for our students and provide for my coaching clients, I need to be of sound mind and body. So absolutely, it does nobody any good if I let one of that part of my life fall down. So equally important of setting those goals and attaining those goals, and I would offer the skills that I have learned along the way to be disciplined in doing my yoga practice, to be disciplined in my weight loss programme has rolled over into my discipline, into my calendaring at work. And showing up for myself at work just as much as I do for the food that I eat and as often as I exercise. So it's such good evidence for your body's mind again to be able to build that confidence in yourself. So I will often say to my clients that they are trying something different and stepping out, especially with natural product creators, right. If they are just launching a new business. They have never done this before. So I'll sit down and I'll say, have you ever tried anything else scary in your life before. And often they are young women that have young kids. I'm like were you ever a mom before? No, okay, so you've got experience about doing something that scares the crap out of you, right. So growing a business is nothing unusual to you. It's just a different kind of beat. But you have experience of honouring yourself and doing that. So very similar of setting goals for your business as well as personal life. I would say they blend so beautifully together as well.
Salena: And let's be honest, the reason we go into business for ourselves is for that freedom. It is to have that financial freedom of untapped earning potential. And to have the freedom of being able to work when you want to work. So if you are not getting either of those, you are just giving yourself a job with all the crappy parts and not with the benefits.
Laurie: Exactly, a few of us call that a jobby.
Saline: A jobby?
Laurie: Kind of a bit of a hobby but a jobby.
Salena: Alright, I want to give you a really good example of how none of us ever mean to fear is in yoga two weeks ago, we were asked to do this pose called the crow. And I will try to explain it to you guys. Imagine that you are squatting and then you put your hand on the floor and then you have to put your knees around your elbow. So your feet come up off the floor. And I have to sit near the front at yoga because I don't wear my glasses so I can't see. So the teacher came over and he is like, you can do it You can do it. I said. now I felt flat on my face. And he is like, no, you can do it. Don't let fear hold you back. And so I kind of let it go and I just got my feet off the ground and fell back down again. Alright, the next night after having drunk two glasses of champagne sitting in the sewn up with my assistant Elizabeth because we were all at those live events. I was telling her and I said, oh, I was in yoga yesterday. Have you guys ever done this pose the crow? And she said oh no, which one is that? Show me. And of course, I did it about five times because I had two glasses of champagne and I was very relaxed because we've been in the spa and we are sitting in the sona. There was nobody to see me fall flat on my face apart from my friends and I did that over and I was like awe, that's a fluke. And I did it again and I was like, oh my goodness I can do this thing. I was like, I can walk like this. So I think just like losing some inhibitions even if it took two glasses of champagne and a very relaxing sona. To me I woke up the next morning and I was like, oh my goodness, that to me was like a really a family moment that so often we hold ourselves back even if it is something as a simple as a yoga post. Because we fear, we fear being laughed at, we fear not being a success.
Laurie: I would offer, so two quick things with that. 1. Right now you have built evidence for yourself that the next time you go in to do that, you can tell your brain saying, oh no, come on I did this. I absolutely did this before. So there you go and you have already started to build that evidence and that evidence and that belief in yourself to do that. And when we get up to and I love this example, of when we haven't done something before and that fear comes in. Think back to when we were all babies or we've had children and watched them grow. They didn't learn to walk, while they were doing it. They have to learn to crawl and they had to learn to stand up. They didn't give up the first time that they fell down after they crawl to walk. So this whole journey that we just tend to think that coming out of the gate it's got to be perfect and beautiful. And yes, it's just allowing ourselves that grace to be able to say, I'm just going to exactly, accept everything that comes. So the first time that you are doing it, even if you had fallen, so you were that much more further than you would of not ever trying. And when we think of any of our businesses, and the goals that we set. Look at how much further you are by just trying to reach that. Look at all the skills and the experiences you've gained by just pushing that a little bit further from yourself, right. Rather than just staying in the cave and being safe and never trying exploring and growing and evolving.
Salena: One of my favourite sayings is done is better than perfect.
Laurie: Yes it is, I've heard that many times from you.
Salena: It's like done is better than perfect. Now you and I could talk for ages but we've been talking for a while. So I'm going to finish up there and you have a lovely worksheet that people can grab, don't you? You are going to share with us something that they can use to help them move themselves forward for 2019. So where can they find that?
Laurie: Yeah, so that's on our website which is shoplandhealth and it's on the coaching page. So shoplandhealth.ca/coaching. And it is a goal getting guide. And it will just list out. It's seven different questions for you to complete and you can do it on every goal, business or personal. And it really just lets you identify, it gets into your head a little bit of breaking down what's holding you back from moving forward and achieving and getting these goals that you have set for the New year.
Salena: Awesome, and you have a podcast about this as well. So what is the name of your podcast?
Laurie: It's shoplandhealth and it's... yeah nice and easy.
Salena: Easy to remember guys.
Laurie: Yeah, and it's a husband and wife team and we just work with entrepreneurs that are looking to expand or grow into the natural product industry. And I come on as a life coach just to help them get out of their own way and let them achieve the success that they know and deserve that they need to get.
Salena: Well I'm sure the stuff that you have shared with everybody today is going to help them to move incremental little step forward. So thank you so much for sharing all of that.
Laurie: Oh it has been my pleasure and lovely chatting and catching up with you. All the best. v