Work Less, Earn
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Work Less, Earn More – The Power of Being the Most Expensive – Catalina Viau

What if being the most expensive in your market wasn’t a risk—but a strategy?
In this powerful episode of the Bringing Business to Retail podcast, I sit down with Cat, founder of a 7-figure photo booth business, who made a bold decision early on: she wasn’t going to be affordable—she was going to be premium. And not just in price, but in experience, positioning, and service.
Together, we dive into what it really means to charge more and still book out, how to shift your mindset when you’re not your own target customer, and what premium clients are truly looking for (spoiler: it’s not just a better product—it’s time, trust, and ease).
Cat opens up about her journey from broke and burned out to fully booked and in control, the behind-the-scenes pitfalls of premium pricing, and how she now helps other entrepreneurs charge what they’re worth. We also explore how selling to wealthy clients helped Cat scale her business, build a team, and launch a second revenue stream—all while working less.
If you’re tired of chasing price-shoppers, second-guessing your rates, or constantly being “busy” but not profitable, this episode will shift your thinking and show you what’s possible when you step into your value.
Let’s talk about building a business that feels as good as it looks.
Sal x

How to leverage FOMO without being sleazy
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How to leverage FOMO without being sleazy

When it comes to promotions, there’s one word that can either make you cringe… or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.
I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:
How to create momentum even if your numbers are small

Why your first and last day emails matter more than anything else

How to leverage SMS and real-time tools to boost last-minute sales

Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)

If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…

This episode is for you.

Let’s reframe FOMO — from pushy to powerful — together.
See you inside,
Sal

How to Price your Product to Increase Sales - PART 1
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How to Price your Product to Increase Sales – PART 1

Back when I first opened my business, the economy looked a lot like it does now.
It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…
But there were still things that would sell.
And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress).
I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.

What were they doing, that I wasn’t?

WordPress
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Inventory Math: The Business Mindset That Will Save You Thousands

Are You Paying Rent on Your Own Inventory?
What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it?
And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do with understanding when your stock stops making you money?
So when Christine broke it down for me, I was hooked.
Here’s the deal: Every SKU you own is paying rent.
Whether it’s sitting in a fulfillment center or in the corner of your office, at some point, that inventory shifts from being an asset to a liability. And the longer it sits, the more it eats into your profit.
I used to think of inventory as something that just existed until it sold. But after this conversation, I see it differently—and I think you will too.
Listen in and let me know what you think.
Sal
00:01 – The real cost of inventory nobody talks about
04:25 – How long should you really keep stock?
09:40 – The inventory mindset shift that changes everything
15:30 – When to discount, when to restock, and when to cut it loose
22:10 – The formula for knowing exactly when a product stops making you money

Ep 452 Money – What Products You Should Buy And When – Carla Penn Kahn-wordpresscover
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What Products You Should Buy And When – Carla Penn Kahn

If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.
Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!