Consumer sentiment. Technically speaking, it’s a statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion. Personally, I think the media has a lot to do with the way that consumer sentiment rollercoasters. If the media is telling everyone that we’re heading for a recession, then of course people are going to […]
Using the competitive advantage of your B&M store
Are you using your B&M store, market stall, or pop up shop, to the best of it’s ability. Whilst a lot of retailers shy away from the overheads and the responsibility that comes with having a bricks and mortar store, the fact is, with the overheads, comes a distinct competitive advantage. But, are you using […]
Hedging Currency As A Small Business Retailer
When I went to New York recently, I was looking forward to some amazing shopping, but, not looking forward to those pesky currency conversion charges on my credit card, that can add up super quickly. So when I found that my airline Frequent Flyer card could also be used as a pre-paid credit card in […]
How to Make Pre-selling Work For Your Retail store
Should you sell stock before it arrives in your store? What are the pros and cons? Pre selling stock before it comes into your store can generate significant cash flow for you. Just look at any Apple product. People line up, sometimes for days, in order to purchase their products, and quite often, they don’t […]
5 Mistakes That Most Business Make When Using Group Buying Sites
Group buying sites can get your business exposure. If your business is new, you’re struggling to get fresh customers or have branched out on the products and services you provide, group buying sites might be a short term way to get more business. As a business advisor, I’m not particularly a fan of group buying […]
5 Ways To Be Everywhere At Once
You know the feeling, you’re dashing off to your store, your mobile phone is ringing, your partner/child/ or employee is asking you a question, all the while, you’re thinking about orders that need to go out, stock that needs to go onto the shop floor, bills that need to be paid and heck, did you […]
The Simple Trick That Could Mean The Difference Between a Sale and No Sale
In the lead up to Christmas, I had to do something I always dread. And what happened next, reinforced my frustrations, my annoyance with retail, and reminded my why I do what I do. Today, was the 21st of December. Ok, so it’s not the 21st of December when you’re hearing this, but as I typed away, […]
The Lazy Retailers Way To Avoid Order Cancellations
You’ve just had a decent sized order come in through your website. You wrap it, package it and are just about to log it in for collection by the courier, when you get an email saying the customer wants to cancel. What you do next, is all dependent on the systems you have in place. […]
The Dropshipping Checklist For Retailers
Have you heard of the term dropshipping? Do you know how it works and is it actually a profitable way to run a business? Let’s start with what Dropshipping actually is. You may have heard other retailers talking about it, or even suppliers who offer to dropship products for you, but you’ve never been quite […]
The Real Cost Of Free Shipping For Retailers
According to a comscore survey, free shipping was such a key motivator, that 93% of online shoppers had taken extra actions, such as purchasing more, or opting for slower shipping, in order to qualify for free shipping. First up, let’s look at the benefits, to you the retailer, of offering free shipping. From experience, I […]