I have a secret I want to share with you today. I call it the rule of threes, and it will definitely help you get more sales. It’s easy to fall into the old line of “can I help you” when a customer walks in the door. But you know the answer is most likely […]
Everyday, we have to make thousands of decisions. From when to brush our teeth, what to wear today, what to make for dinner, through to all the decisions you have to make at work. All of this before lunch time! It’s no wonder that so many customers suffer from indecision and the lack of purchasing […]
Trade fairs are a whirlwind of people, products and hopefully, sales. You’re high on excitement, surrounded by thousands of potential customers. You’re ready to sell anything and everything. But trade fairs are a funny thing. Customers are oftened hyped up and ready to spend, and the old fear of missing out, drives them to buy […]
Consumer sentiment. Technically speaking, it’s a statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion. Personally, I think the media has a lot to do with the way that consumer sentiment rollercoasters. If the media is telling everyone that we’re heading for a recession, then of course people are going to […]
Are you using your B&M store, market stall, or pop up shop, to the best of it’s ability. Whilst a lot of retailers shy away from the overheads and the responsibility that comes with having a bricks and mortar store, the fact is, with the overheads, comes a distinct competitive advantage. But, are you using […]
When I went to New York recently, I was looking forward to some amazing shopping, but, not looking forward to those pesky currency conversion charges on my credit card, that can add up super quickly. So when I found that my airline Frequent Flyer card could also be used as a pre-paid credit card in […]
Should you sell stock before it arrives in your store? What are the pros and cons? Pre selling stock before it comes into your store can generate significant cash flow for you. Just look at any Apple product. People line up, sometimes for days, in order to purchase their products, and quite often, they don’t […]
Group buying sites can get your business exposure. If your business is new, you’re struggling to get fresh customers or have branched out on the products and services you provide, group buying sites might be a short term way to get more business. As a business advisor, I’m not particularly a fan of group buying […]
You know the feeling, you’re dashing off to your store, your mobile phone is ringing, your partner/child/ or employee is asking you a question, all the while, you’re thinking about orders that need to go out, stock that needs to go onto the shop floor, bills that need to be paid and heck, did you […]
In the lead up to Christmas, I had to do something I always dread. And what happened next, reinforced my frustrations, my annoyance with retail, and reminded my why I do what I do. Today, was the 21st of December. Ok, so it’s not the 21st of December when you’re hearing this, but as I typed away, […]
