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Ep 397 Marketing Creating A Profitable Paid Ads Strategy For Black Friday:Cyber Monday And Through To-wordpresscover
September 29, 2023  |  By Salena  |  In marketing

Sam Thompson and Ming Kang Chen: Marketing Creating A Profitable Paid Ads Strategy For Black Friday/Cyber Monday And Through To Christmas

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)?Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).

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Ep 396 Sales Ashley’s $60,000 Cash Flow Boost-wordpresscover
September 22, 2023  |  By Salena  |  In sales

Ashley Stewart: Ashley’s $60,000 Cash Flow Boost

Who doesn’t want a sale? As a consumer, its always a yes! But as a business owner, its usually a no. But there will sometimes come a time that you need to get rid of your stock and get that cashflow boost to get new things in. Join me and Ashley as she shares how she got rid of her stock and generated $60,000 in just a few days!

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Ep 395 Sales How Cynthia Made $17500 In Sales In Just 5 Hours-wordpresscover
September 15, 2023  |  By Salena  |  In sales

Cynthia Summers: How Cynthia Made $17500 In Sales In Just 5 Hours

Who doesn’t want to make $17,500 in just 5 hours? Listen to one of our conversations over at the recent The Retail Academy Live and find out how Cynthia made this happen!

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Ep 394 Impact The Simple Question To Answer Your Biggest Hiring Decision-wordpresscover
September 8, 2023  |  By Salena  |  In Impact

The Simple Question To Answer Your Biggest Hiring Decision

Have I ever told you the story about how I hired someone to work in my shop, and about a year later, found out she’d started her own online business the week after she got the job in my store…..essentially selling the exact same stuff?

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Ep 393 Impact Your Great Ideas Are Running Your Business Into The Ground-wordpresscover
August 22, 2023  |  By Salena  |  In Impact

Your Great Ideas Are Running Your Business Into The Ground

Last week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business.

She was doing well…

She had significantly increased revenue since purchasing the business…

She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement.

I’ll admit, it’s always heartwarming and flattering to hear someone say they get value from the podcast.

But, even though I had that warm fuzzy feeling in my heart, ALARM BELLS were going off in my head…

Because this was THE EXACT SAME SCENARIO that I had once found myself in. And it was one of the worst days of my business life.

Listen in for what happened next.

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Ep 392 Marketing Josh Bachynski How You Can Use AI To Streamline Your RetailEcom Store-wordpress
August 4, 2023  |  By Salena  |  In marketing

Josh Bachynski: How You Can Use AI To Streamline Your Retail/Ecom Store

Want to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?)

In this episode, you’ll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.

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Ep 391 Customers Things I’ve Said No To Recently And Don’t Feel Guilty About-wordpresscover
July 28, 2023  |  By Salena  |  In customers

Things I’ve Said No To Recently And Don’t Feel Guilty About

Saying no is challenging, and to be honest, it made me feel like a failure.

But I’m here today to tell you that if you want to say no to the same things I’ve said no, the world doesn’t end. You might actually find yourself thinking, I should’ve done this a long time ago.

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Ep 390 Sales How To Increase Sales With NO Inventory (And It’s Not Dropshipping)-wordpresscover
July 19, 2023  |  By Salena  |  In sales

How To Increase Sales With NO Inventory (And It’s Not Dropshipping)

Lately, I have been seeing too many bad stories about businesses sending products to influencers, but got NOTHING in return.

We’re too obsessed with using influencers.

Its time for YOU to think of yourself as an ambassador! Find out how you can increase your sales through YOU!

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Ep 389 Impact Cindy Gersch – What Happens When Your Entire World Collapses-wordpresscover
June 25, 2023  |  By Salena  |  In Impact

Cindy Gersch: What Happens When Your Entire World Collapses

Cindy Gersch believes that even if you’re at the worst possible place, you can still dig your way out of it and make your dreams come true.

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Ep 388 Money Mavis Huntley – The Tough Decisions Mavis Had To Make, To Create $40k In Revenue-wordpresscover
June 16, 2023  |  By Salena  |  In money

Mavis Huntley: The Tough Decisions Mavis Had To Make, To Create $40k In Revenue

The simple fact is, I’m good (some may say, great) at making people money and scaling businesses.

It’s my Superpower.

But, I can give you all the (proven) strategies in the world…

What I can’t do, though, is MAKE you implement them.

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