According to a comscore survey, free shipping was such a key motivator, that 93% of online shoppers had taken extra actions, such as purchasing more, or opting for slower shipping, in order to qualify for free shipping. First up, let’s look at the benefits, to you the retailer, of offering free shipping. From experience, I […]
Should you accept returns in your retail store? It won’t be long now, before the tide of gifts that ‘weren’t quite right’ get besieged upon retailers. Does your store accept returns? First off, let’s get the legalities sorted. Each country, and even state will have different laws regarding when you are legally required to accept […]
As a small business retailer, one of the key differentiators that you have is the relationships that you build with your customers. And, a lot of this hinges on how your business is perceived Being on the shop floor, or having regular staff, allows your customer to build trust. Find out 11 Ways To Make […]
They come in all colours, shapes in sizes, but they have one thing in common. They get delivered to your door Download The Six Steps To Creating Your Own Subscription Box Service Just what is inside the box?That moment when your heart get a tiny flutter you grab the scissors and carefully cut open the […]
When it comes to advertising, does your hand subconsciously grab your purse, and your mind conjure up big invoices and a not knowing where or what you should try first? Well, today, I’ll let you in on a little secret – This simple place you probably haven’t thought of advertising, that won’t cost you any […]
Why you should send out a newsletter no matter how big your store & 6 things you can put in it Do you think your store is too small for a newsletter? Have you contemplated putting one together, then thought “I don’t have anything to say”, “nothing exciting is happening in my little business”? If […]
You’ve managed to get through the holiday season, the frenzy of the sale season, and now, you’re in that post-holiday lull. Or perhaps you’re one of those retail stores, whose trade actually drops during the holiday period. So what do you do, to make that time effective for you and your business? There will always […]
A few weeks ago, the question came up in The Boutique Academy about being a business owner vs. buying or creating yourself a job. So, what’s the difference? And is one better than the other? A job versus a business. This is a big issue many business owners face. They open a store because they […]
You know that feeling when someone tells you they want to buy a product you’ve just spent the last 10 minutes telling them all about the benefits and features. You think to yourself, I really should tell them about that accessory that goes with it, but, you don’t want to seem pushy. Lets talk about […]
If you haven’t already, then the next week or two will be the start of the holiday rush in your store. The next 2 months are the ones that get you through the leaner times.Your feet are going to hurt, you’re back will be sore, you’ll discover the most amazing customers, and then wonder if […]
