When it comes to advertising, does your hand subconsciously grab your purse, and your mind conjure up big invoices and a not knowing where or what you should try first? Well, today, I’ll let you in on a little secret – This simple place you probably haven’t thought of advertising, that won’t cost you any […]
Why you should send out a newsletter no matter how big your store & 6 things you can put in it Do you think your store is too small for a newsletter? Have you contemplated putting one together, then thought “I don’t have anything to say”, “nothing exciting is happening in my little business”? If […]
You’ve managed to get through the holiday season, the frenzy of the sale season, and now, you’re in that post-holiday lull. Or perhaps you’re one of those retail stores, whose trade actually drops during the holiday period. So what do you do, to make that time effective for you and your business? There will always […]
A few weeks ago, the question came up in The Boutique Academy about being a business owner vs. buying or creating yourself a job. So, what’s the difference? And is one better than the other? A job versus a business. This is a big issue many business owners face. They open a store because they […]
You know that feeling when someone tells you they want to buy a product you’ve just spent the last 10 minutes telling them all about the benefits and features. You think to yourself, I really should tell them about that accessory that goes with it, but, you don’t want to seem pushy. Lets talk about […]
If you haven’t already, then the next week or two will be the start of the holiday rush in your store. The next 2 months are the ones that get you through the leaner times.Your feet are going to hurt, you’re back will be sore, you’ll discover the most amazing customers, and then wonder if […]
Recently I had the chance to meet some amazing people who have a different type of retail. These retailers regularly attend markets or have pop up stores, they don’t have long term bricks and mortar stores. Our discussion turned to how you can make the most of these events and ensure that you give your […]
Offering layby or layaway services in your retail (and even online) store, can be a great strategy to get customers across the buying line, especially for big ticket items. This means more money in your til. However, there is a cost to having money tied up in stock sitting in your store room. So, here […]
When it comes to social media, you have a lot of places that you can invest your time and money in. They key to knowing which one is right, all depends on who your customer is, and where they hang out. But retail is visual, so there’s a good chance, their hanging out Instagram, so […]
Each month, I’m sure you’re inundated with potential new products. Whether it’s from visiting trade shows, being solicited by potential suppliers, or through your own research, taking on a new product always carries some risk. Get Your “Production Selection Guide” Retail Biz Strategy To help you streamline the process, today I’m talking questions you should […]
