They come in all colours, shapes in sizes, but they have one thing in common.
They get delivered to your door
Just what is inside the box?
That moment when your heart get a tiny flutter you grab the scissors and carefully cut open the tape that seal all the good ness inside. Carefully, you peel back the layers to reveal…
Its that anticipation, the thought of giving yourself a regular gift, the wondering what’s inside, that has people signing up to subscription boxes as quick as they can enter their credit card details.
I have one friend that gets a giant box of eco friendly toilet paper delivered monthly to her house of 6. Another recently signed up for monthly doggy treats to be delivered for her fido. So I asked the toilet paper lady, why on earth? Why would you want 40 double length rolls of toilet paper delivered.
She told me that it was practical. With a family that big, she was always dashing off to the shops when they unexpectedly ran out.
It was eco-friendly, made with 100% recycled paper fibres, bamboo or sugarcane, it was chemical, dye and scent free, 50% of the profits were going to help WaterAid build toilets for people in need, and of course the novelty of having toilet paper that came beautifully wrapped. As an added bonus, each month you can easily let them know how much you have left, and they adjust your order.
Great product, great customer service.
They key to making a box subscription work for your store, is to find a problem, whether that’s a want or a need and fix it. Preferably, make it look pretty in the process. And just because it’s been done by someone else, don’t let that stop you. I was reading the story about wetshave club, a subscription service of razors for men. Now, there’s already a big player in that market, but this guy bought an existing website for just $4000.
He joined forces with another guy and spent 2 months completely retooling the business. They followed this up with 3 months of marketing, and in just a few month, were on target to turn over $100K in revenue.
Now I don’t usually condone these “I did this and earn six figures in 6 months” kind of posts, but I in this case, I want to show you that even though there was already a big player in the market, these guys managed to secure their niche and start earning money.
There’s a good chance that you already have a store, or a website, so it’s up to you to work out just what subscription box would work for your store.
This week, I’ve created The six steps to creating your own subscription box service which you can download at salenaknight.com. Whilst you’re there, if you have a retail biz question you’d like answered on bringing Business To Retail tv, simply click the Ask Me A Retail Biz Question Box on the left hand side of the screen.
If you’d love to dig deeper into business, check out the bringing business to retail podcast, where each week, I interview industry and thought leaders for their take on business and life.