Salena Knight
  • HOME
  • ABOUT
  • PODCAST
  • HOME
  • ABOUT
  • PODCAST
April 18, 2025  |  By Salena Knight  |  In Latest

The Investments That Changed My Business—And the Ones That Nearly Broke It

Actionable growth strategies for scaling your retail and e-commerce business.

Investing in your business—it feels like the right thing to do, right? But what happens when you spend thousands on coaching or programs… and see zero results?
No ROI.
No progress.
Just frustration.
In this episode, I’m pulling back the curtain on my own journey: the tens of thousands I spent, the mistakes I made, and the hard lessons learned about getting the right help at the right time in your business. Whether you’re just starting out, stuck in the messy middle, or scaling to seven figures and beyond—this one’s for you.
What you’ll learn:
✔️ How to spot the wrong investments before you make them
✔️ Why the help you need changes at every stage of business
✔️ What actually moves the needle (and what’s just noise)
✔️ How to invest smarter—without wasting time or cash
If you’ve ever wondered “am I spending in the right place?”, this episode will give you the clarity and confidence to make smarter moves and grow your business faster.

Read More 0
WordPress Image
March 28, 2025  |  By Salena Knight  |  In Impact

Overwhelmed by Your To-Do List? Here’s How AI Helped Me Take Back Control

Too many tasks, not enough time, and zero direction—opening Asana felt like staring into a year’s worth of chaos. Total leadership fail.
In this episode, I break down how I used ChatGPT—not as a distraction, but as a tool—to ask myself the tough questions that cut through the noise, stopped the busy work, and helped me get laser-focused on what actually matters.
What you’ll learn:
✔️ The four AI-powered questions that instantly helped me prioritize
✔️ How to separate urgent from important (and stop wasting time)
✔️ The Eisenhower Matrix—your new productivity superpower
✔️ Why calendar blocking is the secret weapon you’re not using
If you’re drowning in tasks and feel stuck in the procrastination loop, this episode is for you. Let’s get you back in control.
———–
💡 Introduction – The Overwhelm Is Real [0:01]
🤖 Why I Turned to AI for Help [2:00]
📝 Step 1: What’s Actually on Your Plate? [5:00]
⏳ Step 2: What’s Wasting the Most Time or Money? [12:00]
🚀 Step 3: The One Task That Will Set You Back in 6 Months [15:00]
📈 Step 4: Future-Proofing – What’s Critical for Scaling? [18:00]
📅 The Power of Calendar Blocking & Deep Work [21:00]
🎯 Final Takeaways – How to Stay Focused & Take Action [24:30]
Ready to ditch the overwhelm and start making real progress? Hit play now! 🚀
Sal

Read More 0
WordPress
March 21, 2025  |  By Salena Knight  |  In money

Inventory Math: The Business Mindset That Will Save You Thousands

Are You Paying Rent on Your Own Inventory?
What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it?
And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do with understanding when your stock stops making you money?
So when Christine broke it down for me, I was hooked.
Here’s the deal: Every SKU you own is paying rent.
Whether it’s sitting in a fulfillment center or in the corner of your office, at some point, that inventory shifts from being an asset to a liability. And the longer it sits, the more it eats into your profit.
I used to think of inventory as something that just existed until it sold. But after this conversation, I see it differently—and I think you will too.
Listen in and let me know what you think.
Sal
00:01 – The real cost of inventory nobody talks about
04:25 – How long should you really keep stock?
09:40 – The inventory mindset shift that changes everything
15:30 – When to discount, when to restock, and when to cut it loose
22:10 – The formula for knowing exactly when a product stops making you money

Read More 0
Ep 467 -Sales- Can the Moon Realy Boost Your Revenue- WordPress
March 13, 2025  |  By Salena Knight  |  In marketing, sales

Can the Moon Really Boost Your Revenue? – Lucy Bloomfield

I went into this conversation with a very healthy dose of scepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.
Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.
There are other times – not so much. That’s when resistance is higher, spending slows, and conversions take more effort.
She’s been tracking sales data across multiple businesses, and the results? Eye-opening.

Read More 0
EP 466- Marketing- The Google Ads Nightmare You Might Not See Coming WordPress Cover- John Horn
February 21, 2025  |  By Salena Knight  |  In marketing

The Google Ads Nightmare You Might Not See Coming – John Horn

Google Ads can be a minefield for businesses, with account suspensions and ad disapprovals a constant threat. In this episode, industry expert John Horn shares invaluable insights on navigating the platform’s policies and avoiding common pitfalls.

Read More 0
SK Podcast Cover New 2022
May 23, 2022  |  By Salena Knight  |  In Impact

What’s Your Number?

In this episode we’re going to dive into how to find your magic number and what you need to do in your business to make it a reality. Here’s the secret: it’s not as hard as you might think. And it’s 100% achievable. Even if your dream number is crazy BIG!

Don’t let playing small stop you from reaching your number. I can’t wait for you to join me.

Read More 0
August 20, 2021  |  By Salena Knight  |  In hidden

How to spot a shoplifter – fb

Facebook-f Instagram Linkedin Listen To The Most Downloaded EPISODE Ever VANESSA VAN EDWARDS WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Vanessa Van Edwards Biography Vanessa Van Edwards is a national best selling author and behavioral investigator with Science of People. Vanessa is Lead Investigator at Science of People. She is the bestselling author of Captivate: […]

Read More 0
Julie squre
March 19, 2020  |  By Salena Knight  |  In money

Unleashing Your Inner Leader – Julie Mathers

Facebook-f Instagram Linkedin Unleashing Your Inner Leader JULIE MATHERS LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Julie Mathers Flora and Fauna In 2050 it’s estimated there will be more pieces of plastic in the ocean than fish… Unleashing Your Inner Leader Now, more than ever, independent business owners need to step up (or […]

Read More 0
March 18, 2020  |  By Salena Knight  |  In Downloads

5 Digital Resources To Keep Your Business Operating Remotely Download

Facebook-f Instagram Linkedin 5 Digital Resources TO KEEP YOUR BUSINESS OPERATING REMOTELY DOWNLOAD IT FREE (no email required) TAKE MORE ACTION

Read More 0
recover lost sales ipad cover
March 12, 2020  |  By Salena Knight  |  In SHOP

RECOVER LOST SALES – BUSINESS BUILDER WORKBOOK

Read More 0
Newer
12…9
Older
  • © SALENA KNIGHT
  • MY STORY
  • CONTACT
  • MEMBER LOGIN
  • PRIVACY
  • TERMS
  • COOKIE POLICY
Copyright ©2018 ThemeFuse. All Rights Reserved
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}

Get my proven strategies Straight To Your Inbox

Add your email to receive your business (& life) changing strategies