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Using AI Without Losing Your Authentic Voice – Anita Nielsen

AI is here to stay—faster, cheaper, and more capable than ever—but what does that mean for the future of retail and the human touch that customers crave? In this episode of Bringing Business to Retail, Salena Knight sits down with sales performance leader and author Anita Nielsen (Beat the Bots) to explore the balance between technology and authenticity.
From the “echo chamber” effect of AI-generated content to the subtle ways sameness seeps into customer experiences, Anita shares her insights on keeping your brand’s voice fresh and genuine. You’ll learn how to map your customer journey, identify friction points that drive buyers away, and use AI strategically to create ease without sacrificing connection.
With relatable retail examples—from guiding a lost shopper on Valentine’s Day to streamlining online returns—this episode is packed with practical ideas for integrating AI where it truly adds value. Whether you’re running a bricks-and-mortar store or an e-commerce business, you’ll walk away with a framework to protect your brand’s authenticity while still harnessing the power of AI.

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The 3 Essentials to Working Less & Achieving More with Jenna Harrison

What if the secret to growing a wildly successful business wasn’t working harder — but learning to let go?
In this refreshingly honest and transformative episode, business coach Jenna Harrison joins to unpack how she went from living the so-called dream thriving in the corporate fashion world and building a real estate portfolio to feeling completely disconnected from her life and purpose. A radical pivot led her to a nudist beach in Spain (yes, really), where she experienced a mindset shift so profound, it changed the trajectory of her work and life forever.
Together, they explore how entrepreneurs can break free from hustle culture, shift deeply ingrained beliefs around guilt, productivity, and worth, and start building a business that’s not only profitable, but sustainable and liberating. Jenna breaks down the three core pillars of creating success in fewer hours, how our nervous system sabotages growth without us realizing it, and why true power often comes from slowing down and allowing support.
Whether you’re burned out, stuck in busy-mode, or simply craving more freedom, this conversation is your permission slip to build a business and a life that works for you.
This is one you’ll want to bookmark, revisit, and share.

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How To Revolutionize Your Visual Merchandising with Simon Molnar

What if you could track the performance of your physical retail store the same way you analyze your ecommerce website?
In this episode of the Bringing Business to Retail podcast, Salena Knight sits down with Simon Molnar, founder of Flagship, a fast-growing retail tech company that’s making in-store analytics as actionable and precise as online data. From his early days helping in his family’s jewelry store and selling on eBay, to now raising capital and building software used by some of the fastest-growing global brands, Simon shares his entrepreneurial journey—and the powerful insights Flagship is unlocking for retailers.
We unpack how most retailers are still “money mapping” with pen and paper, why mannequins and window displays are actually overlooked ad units, and how Flagship is turning store layouts into measurable performance tools. You’ll hear how retailers are using this tool to test product placement, run A/B-style in-store experiments, identify their highest-value real estate, and increase sales simply by repositioning products in smarter locations. Simon also shares why omnichannel customers are more valuable, how to turn click-and-collect into a loyalty engine, and how store managers can become empowered decision-makers using real-time sales and merchandising data.
Whether you run one location or one hundred, this conversation will change the way you look at your store—and show you what’s possible when your physical retail space is powered by the same kind of intelligence you expect from your ecommerce tech stack.

Sal

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These 3 Strategies Will Add Thousands in Revenue

I used to delete my answer when asked what scaling past 8 figures would allow me to achieve.

It seemed too silly to admit. But here’s the truth: maybe, just maybe, I could finally shop without checking price tags. Sounds ridiculous for someone who can afford most things, right? But our brains work in mysterious ways, and that’s exactly what makes these psychology-backed sales strategies so powerful.

In this episode, I’m sharing three game-changing techniques that big brands use to make billions – price anchoring (the $999 iPad trick that made $499 feel like a steal), purchase timing mastery (reaching customers before they even know they need to restock), and the post-purchase upsell that turns every sale into two.

These aren’t complicated tactics requiring huge budgets or TikTok dancing – just smart systems that tap into customer psychology. Whether you’re running a boutique or an e-commerce empire, these proven strategies will boost your conversion rates and average order value immediately. Ready to make your customers thank you for spending more?

Sal

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How Natalie Trains Her Customer to Buy – Natalie Santini

You don’t need a massive team or a viral TikTok to build a multi-seven-figure business. What you do need is a strategy that trains your audience from day one to do what you want them to do—buy.
In this episode of the Bringing Business to Retail Podcast, I’m joined by Natalie from So Hungry Hippie. She’s gone from being a nurse and military veteran to running a thriving eCommerce brand that sells out launches, turns free patterns into sales machines, and uses her personality and consistency—not gimmicks—to build loyalty and repeat purchases.
We unpack how she took her audience on a journey from freebies to full-priced products, why she doesn’t waste time on trends, and the surprising way she uses live shows to convert new and existing customers into raving fans.
If you’ve ever felt like your sales are stuck, or that your audience is watching but not buying—this episode will flip the switch. Natalie proves you don’t need to shout louder… you just need to show up smarter.
This one is full of practical gold—so grab a notebook, because by the end of it, you’ll know exactly how to start training your audience to convert.
Let’s dive in and take your business from busy to booming.
—Sal

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Stop Gambling With Your Promotions

I’ll be honest with you – I used to be guilty of this too. I’d get all excited about a new promotion, pull some round number out of thin air like $50,000, and declare “THAT’S my goal!”
Then I’d spend the entire promotion crossing my fingers and hoping for the best.
Here’s what I’ve learned: Hope is NOT a strategy, gorgeous.
Last week, I worked with one of our Scale Your Store Accelerator retailers who had her heart set on a $10,000 promotion. She had 150 units of a $40 product ready to go. Sounds reasonable, right?
Except when I grabbed my calculator (like I always do), the math told a different story. 150 units × $40 = $6,000 maximum. Not the $10,000 she was dreaming of.
But here’s the thing – we didn’t give up on her goal. We got strategic.
Instead of hoping people would magically spend more, we reverse-engineered exactly what needed to happen. To hit $10,000 with 150 units, her average order value needed to be $66.67. So we planned strategic upsells, bundles, and add-ons that made sense for her customers.
The result? She didn’t just hit her $10,000 goal – she smashed it.
This is the power of working backwards from your goal instead of crossing your fingers and hoping for the best. When you stop guessing and start calculating, you move from wishful thinking to a real, achievable plan.
Ready to ditch the crystal ball and grab your calculator? Your next promotion deserves a strategy that actually works.
Sal
Want to learn the exact formula I use to reverse-engineer profitable promotions? Listen to Episode 479 of the Bringing Business to Retail podcast.