Ep Simon Molnar
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How To Revolutionize Your Visual Merchandising with Simon Molnar

What if you could track the performance of your physical retail store the same way you analyze your ecommerce website?
In this episode of the Bringing Business to Retail podcast, Salena Knight sits down with Simon Molnar, founder of Flagship, a fast-growing retail tech company that’s making in-store analytics as actionable and precise as online data. From his early days helping in his family’s jewelry store and selling on eBay, to now raising capital and building software used by some of the fastest-growing global brands, Simon shares his entrepreneurial journey—and the powerful insights Flagship is unlocking for retailers.
We unpack how most retailers are still “money mapping” with pen and paper, why mannequins and window displays are actually overlooked ad units, and how Flagship is turning store layouts into measurable performance tools. You’ll hear how retailers are using this tool to test product placement, run A/B-style in-store experiments, identify their highest-value real estate, and increase sales simply by repositioning products in smarter locations. Simon also shares why omnichannel customers are more valuable, how to turn click-and-collect into a loyalty engine, and how store managers can become empowered decision-makers using real-time sales and merchandising data.
Whether you run one location or one hundred, this conversation will change the way you look at your store—and show you what’s possible when your physical retail space is powered by the same kind of intelligence you expect from your ecommerce tech stack.

Sal

salena
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These 3 Strategies Will Add Thousands in Revenue

I used to delete my answer when asked what scaling past 8 figures would allow me to achieve.

It seemed too silly to admit. But here’s the truth: maybe, just maybe, I could finally shop without checking price tags. Sounds ridiculous for someone who can afford most things, right? But our brains work in mysterious ways, and that’s exactly what makes these psychology-backed sales strategies so powerful.

In this episode, I’m sharing three game-changing techniques that big brands use to make billions – price anchoring (the $999 iPad trick that made $499 feel like a steal), purchase timing mastery (reaching customers before they even know they need to restock), and the post-purchase upsell that turns every sale into two.

These aren’t complicated tactics requiring huge budgets or TikTok dancing – just smart systems that tap into customer psychology. Whether you’re running a boutique or an e-commerce empire, these proven strategies will boost your conversion rates and average order value immediately. Ready to make your customers thank you for spending more?

Sal

Natalie Santini
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How Natalie Trains Her Customer to Buy – Natalie Santini

You don’t need a massive team or a viral TikTok to build a multi-seven-figure business. What you do need is a strategy that trains your audience from day one to do what you want them to do—buy.
In this episode of the Bringing Business to Retail Podcast, I’m joined by Natalie from So Hungry Hippie. She’s gone from being a nurse and military veteran to running a thriving eCommerce brand that sells out launches, turns free patterns into sales machines, and uses her personality and consistency—not gimmicks—to build loyalty and repeat purchases.
We unpack how she took her audience on a journey from freebies to full-priced products, why she doesn’t waste time on trends, and the surprising way she uses live shows to convert new and existing customers into raving fans.
If you’ve ever felt like your sales are stuck, or that your audience is watching but not buying—this episode will flip the switch. Natalie proves you don’t need to shout louder… you just need to show up smarter.
This one is full of practical gold—so grab a notebook, because by the end of it, you’ll know exactly how to start training your audience to convert.
Let’s dive in and take your business from busy to booming.
—Sal

Stop Gambling With Your Promotions
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Stop Gambling With Your Promotions

I’ll be honest with you – I used to be guilty of this too. I’d get all excited about a new promotion, pull some round number out of thin air like $50,000, and declare “THAT’S my goal!”
Then I’d spend the entire promotion crossing my fingers and hoping for the best.
Here’s what I’ve learned: Hope is NOT a strategy, gorgeous.
Last week, I worked with one of our Scale Your Store Accelerator retailers who had her heart set on a $10,000 promotion. She had 150 units of a $40 product ready to go. Sounds reasonable, right?
Except when I grabbed my calculator (like I always do), the math told a different story. 150 units × $40 = $6,000 maximum. Not the $10,000 she was dreaming of.
But here’s the thing – we didn’t give up on her goal. We got strategic.
Instead of hoping people would magically spend more, we reverse-engineered exactly what needed to happen. To hit $10,000 with 150 units, her average order value needed to be $66.67. So we planned strategic upsells, bundles, and add-ons that made sense for her customers.
The result? She didn’t just hit her $10,000 goal – she smashed it.
This is the power of working backwards from your goal instead of crossing your fingers and hoping for the best. When you stop guessing and start calculating, you move from wishful thinking to a real, achievable plan.
Ready to ditch the crystal ball and grab your calculator? Your next promotion deserves a strategy that actually works.
Sal
Want to learn the exact formula I use to reverse-engineer profitable promotions? Listen to Episode 479 of the Bringing Business to Retail podcast.

Work Less, Earn
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Work Less, Earn More – The Power of Being the Most Expensive – Catalina Viau

What if being the most expensive in your market wasn’t a risk—but a strategy?
In this powerful episode of the Bringing Business to Retail podcast, I sit down with Cat, founder of a 7-figure photo booth business, who made a bold decision early on: she wasn’t going to be affordable—she was going to be premium. And not just in price, but in experience, positioning, and service.
Together, we dive into what it really means to charge more and still book out, how to shift your mindset when you’re not your own target customer, and what premium clients are truly looking for (spoiler: it’s not just a better product—it’s time, trust, and ease).
Cat opens up about her journey from broke and burned out to fully booked and in control, the behind-the-scenes pitfalls of premium pricing, and how she now helps other entrepreneurs charge what they’re worth. We also explore how selling to wealthy clients helped Cat scale her business, build a team, and launch a second revenue stream—all while working less.
If you’re tired of chasing price-shoppers, second-guessing your rates, or constantly being “busy” but not profitable, this episode will shift your thinking and show you what’s possible when you step into your value.
Let’s talk about building a business that feels as good as it looks.
Sal x

Why Holding Onto Potential Could Ruin Your Business
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Why Holding Onto Potential Could Ruin Your Business

I didn’t want to release this episode.
I recorded it in the middle of a storm — personally and professionally — and honestly, it felt too raw to share.
But the truth is, I waited too long to make the hard calls in my business. I held onto team members because I believed in their potential, not their performance. I convinced myself we were just going through a rough patch. That things would get better. That people would step up.
Spoiler alert: they didn’t. And while I was busy avoiding discomfort, I ended up drowning in the tasks I thought I’d moved past — and my business paid the price.
This episode is for every leader who’s found themselves stretched too thin, stuck in the weeds, and wondering why everything feels heavier than it should. It’s for anyone who’s hesitated to act because they didn’t want to be the “bad guy.”
I’m sharing the lessons I learned the hard way — from the cost of inaction, to the weight of optimism, to the shift I had to make to finally lead with clarity instead of fear.
If you’re holding things together with duct tape, hoping it’ll last just a little bit longer… this is your sign.
— Sal