This is my super fun episode on how to make more money! 

Making money is a non-negotiable in business. 

No money, no business. Simple. But too many retailers approach making money as something that’s difficult, when in reality, it’s not. 

Former vintage clothing appraiser (I mean, how cool is that for a job!) Aimee Lopez and I will chat about how to do exactly this. I will say, if you have a chance to watch the video of this, it’s well worth it, because Aimee is THE most expressive person we’ve had on the show, and you can’t get the full effect of the awesomeness of this episode in audio alone, but we’ll try super hard to! 

Bio: Words are your 24-hour salesperson. That is why it is important to use carefully researched words from a copywriting expert with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, I can turn your passersby into customers. 

Aimee is a Retail/E-Commerce Copywriting Specialist from New York City, currently based in London. 

She oversees product copy for five divisions of a brand with product sales in 99 countries from 2,250 shops. She is proficient in SEO and American and British English. She also advises on retail brand and operational strategies. 

You can find her work at the Tate Modern Museum, Courier, THIIIRD Magazine, and international stores. 

Clients include ECCO Shoes, Shuuk, and LA celebrity evening wear designer Melissa Mercedes.

** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to https://salenaknight.com/stock to know exactly what those 9 strategies are and how I use them.