Sarah is a confident, generous and resourceful marketer. Her well-honed business instincts, gained from over 20 years of hands-on marketing experience, cut through the crap to zealously focus on the customer, not how fabulous (you think) your products are.  

She is an unwavering advocate for the customer voice being at the heart of all marketing activities and despises fluffy strategy, self-serving marketing content and inconsistent execution.

A pragmatic practitioner, not a guru espousing theories, she knows that successful marketing programs must have their foundations in deep buyer insights, not shiny and new tactics.  But also knows how hard that is to accomplish for most organisations.