How To Leverage The ONE Thing You Were Created To Do – Steve Olsher

steve rec



“When looking back on your life, you will most regret failing to act, rather than taking action and realizing what weak-minded people term as failure."



In this episode we’re bucking the trend and talking all about your “what”, rather than your “why”.  I’m joined by Steve Olsher, former DJ, night club owner and pioneer.  Steve is now considered the worlds foremost reinvention expert and is author of the popular book “What is your What”

If traditional frameworks, the ones that are supposed to help you decide what you excel at, the kind that list you an ENFT or a JPTD leave you thinking WTAF, you’re going to love hearing what Steve has to say about finding the thing that you do better than any other thing, the thing that best compliments who you are.

Steve believes everyone has a special something that has chosen them,  something that makes them stand out from the crowd.  Everyone has something internal that’s built into their DNA, a thing they’re hard wired to excel at.  That is your “what”

Once you know what your “what” is, you’ll be able to start spending your time doing the things you love AND excel at.  You’ll know how you can use your innate, natural gift to enhance your business and life.


Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.
A 25+ year entrepreneur, Steve is the Chairman & Founder of, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, creator of The New Media Summit, host of the #1 rated radio show/podcast Reinvention Radio, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.

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