With 15 years experience in multichannel retailing, Brendan joined the Cotton On Group in September 2015, charged with driving the future growth of the business’ e-commerce platform.

Hailing from Ireland, Brendan sets his sights on Australia in 2012, where he spent three years working at Wesfarmers leading supermarket brand Coles’ group strategy and transforming its multichannel offering. Prior to this, Brendan spent his career in senior leadership roles in the United Kingdom, working in the retail and manufacturing sectors.

With a passion for building world-class businesses, Brendan is responsible for developing both a short-term business plan and long-term blueprint for the Group’s e-commerce platform. This role will see him partner with brands to drive sales, maximize customer engagement and deliver innovative digital strategies. Brendan will also oversee site functionality, platform optimisation and lead our relationships with external suppliers, including the responsibility for our global e-commerce business and our Group Rewards program.

Brendan loves spending time with family and friends and enjoys kayaking and bike riding on weekends.