SHOW NOTES

When I first heard Cat’s story, I knew I had to bring her on the podcast. She didn’t just build a 7-figure photo booth business—she made a bold decision early on to be premium, not just expensive. And that choice changed everything.

In this episode, Cat and I dive into what it really means to position your brand at the top end of the market, even if you’re not there yet financially. We talk about charging more, working less, attracting high-value clients, and turning your expertise into a second revenue stream.

If you’ve ever felt resistance around raising your prices, struggled to communicate your value, or wondered how to get out of hustle mode and into growth—this one’s for you.

Here’s what we cover:

• Why Cat said no to being “affordable” even when she was broke
• What premium clients actually expect (and it’s not more features)
• The difference between selling experience vs. just selling a service
• The traps of being the most expensive—and how to manage them
• How she went from side hustle to industry educator
• Why charging more gives you the freedom to scale and breathe

Episode Breakdown:

00:00 – Mastermind conversations & messy client stories
05:40 – Leaving insurance behind to build something creative
13:00 – The Vegas moment that started it all
17:45 – The research behind premium positioning
20:10 – Why she doubled her price from day one
26:30 – The emotional weight of premium pricing
33:00 – Selling to wealthy clients when you’re not one of them
36:00 – Helping others step into their value
44:00 – Working smarter, not harder
48:00 – Scaling with intention: weddings vs. corporate
54:00 – Becoming the authority (and getting paid for it)

Links & Resources:

• Cat’s Corporate Photo Booths: modernactivations.com
• Weddings & Private Events: modernphotoboothcompany.com
• Photo Booth Mastery Course: photoboothmastery.com
• Follow Cat on Instagram: @photoboothmastery
• Join me inside the Retail Academy Scale Your Store Accelerator: salenaknight.com/accelerator