Impact

Using AI Without Losing Your Authentic Voice – Anita Nielsen

SHOW NOTES

Artificial intelligence isn’t just a buzzword—it’s shaping how we live, shop, and connect. But as AI becomes faster, cheaper, and more capable, what happens to the human touch in sales and retail?

I sit down with Anita Nielsen, seasoned sales performance leader and author of Beat the Bots, to explore the intersection of technology, customer experience, and authenticity.

From spotting AI-generated content to deciding where automation belongs in your business, Anita shares her framework for mapping the customer journey, identifying friction points, and strategically integrating AI without losing your brand’s human voice. You’ll hear:

Why sameness in AI output can create an “echo chamber” that dulls creativity
How to audit your customer experience for ease vs. friction
Where AI shines—and where it falls short—in retail and e-commerce
Why brick-and-mortar stores still have a competitive advantage in a digital world
How to build trust and loyalty that no algorithm can replicate

Whether you love it or loathe it, AI is here to stay. This episode will help you harness its strengths, avoid its pitfalls, and keep the joy in your customer experience.

— Sal

Hey there,
Sal here!

Ready to step up and scale your business…I’ve got you!

LISTEN NOW on The Bringing Business To Retail Podcast

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About The Guest

Anita Nielsen is a Sales Performance Consultant and Coach with over 20 years of experience in B2B sales and support, primarily focused on technology solution providers.

Recognized as one of Selling Power Magazine’s Top Sales Enablement Consultants of 2018, Anita works with sales professionals teaching them how to leverage psychological principles in their sales motion and create differentiating value that results in supersize commission checks and accelerated organizational growth. LDK Advisory Services provides sales enablement consulting, sales performance coaching and customized sales training content.

Anita is currently completing her first book for sales professionals, “Beat the Bots: How your Humanity can Future-Proof your Sales Career,” which is due to be published in early 2019.