Master Your Marketing

You gotta be marketing all the time to keep your sales funnel full!


Can (And Should) You Market Your Business In A Crisis?

Can (and should) you market your business during a national disaster or crisis?

I popped in earlier in the week to discuss the unfolding bushfire crisis here in Australia and to discuss where and how to place your retail business during this time of despair, loss and uncertainty.


My Top 6 Podcasts For Retail & Ecommerce Store Owners

It probably comes as no surprise that I’m an avid listener of podcasts, right? So I thought I’d share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.

I throw in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.
I hope you enjoy them!


My Year Of Failure & The Lessons I Learnt

Welcome to my Year Of Failure. I’m celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I’ll be doing differently in 2020 and why I gave my business a big fat F in it’s end of year report.


How TileCloud Disrupted And Entire Industry – Florence Kelly

When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they’ve taken their business from super to superstars, in a mere three years.

Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks.


Instagram – What’s Working Right Now – David Dundas

In the lead up to the holiday season I’m joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business.


How To Write Emails That Actually Get Opened – Megan O’Leary

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place?

In this episode professional copywriter Megan O’Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business.

How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional.


The Email Marketing Secrets No One Else Is Telling You

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.

In this episode I’m busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.


The Missing Link That’s Costing You Sales & Customers – Louise Griffiths

How much thought do you give the entire journey your customer passes through – from attraction and acquisition, through to purchase and retention?

In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they’re looking for.

Louise generously shares;
– The importance of having a well planned digital strategy
– Where to focus your energy
– Knowing what stops your customers from buying
– Why empowered staff are your strongest retention tool
– How to develop, manage & nurture online communities