Seven years ago I was bit by the brick and mortar bug. I was managing a small boutique so I was starting to understand the process and I had met someone that I knew would be a good business partner. Most importantly, I had an idea for a shop that I felt would stand out and that would add value to my neighborhood.

When my business partner Meredith and I got serious and finished writing our business plan, what emerged was a lingerie boutique that made shopping for underthings a not-terrible thing to do. So many of our friends had awful, even traumatic experiences when shopping for bras,  (knowing that something fits correctly isn’t a knowledge that we’re born with!) and we wanted to make the process easy, fun and empowering.

In 2010, we took the leap and opened what is now our pride and joy,