DISCOVER HOW TO BUILD THE RETAIL STORE
“The brand reaches every area of your business"
WHAT YOU'LL DISCOVER IN THIS INTERVIEW
We all want to have our own brand, right? So this is the right place to learn few more things about that. A lot of useful tips for all retailers.
- Learn how Leah created her own brand
- What is the different between a business name, logo and a brand
- Learn three tips to work out what you want your brand to be
- How to translate branding into reality
- How to know if you have bad brand
- What is brand shame
- How to know when is time for the branding
t age 8 I hauled a table, a chair, some goods and the cat to set up a shop in my parents mammoth driveway to start selling my wares. Although the customers were non-existent (I was too far down the driveway – rookie mistake) – this was my earliest memory of wanting to control my own destiny. Growing up, my destiny was confirmed by the comments of my teachers in my report cards. “Leah always puts 100% into her work”, “Leah is self-motivated and a keen achiever..”
I was working as an employed graphic designer feeling unfulfilled with the career path I had absent-mindedly wandered down. The decision was made for me; I stumbled upon the opportunity to ‘fly solo’ so quit my job and began the nerve wracking process of finding my feet in business.
So, in 2009, my entrepreneurial adventure began. Equipped with a love for people, perfection, identity creation and design, The Golden Goose was born.
In 2010 with a love of Christmas, networking and business I began a joint annual event, Jolly Solo – Christmas Party for small business owners – with Fletcher Tax Accountants.
In 2013 I jumped head-first into my first online store – www.navycrockett.com.au. Make sure you pop over to visit!