How to overcome brand shame
At age 8 I hauled a table, a chair, some goods and the cat to set up a shop in my parents mammoth driveway to start selling my wares. Although the customers were non-existent (I was too far down the driveway – rookie mistake) – this was my earliest memory of wanting to control my own destiny. Growing up, my destiny was confirmed by the comments of my teachers in my report cards. “Leah always puts 100% into her work”, “Leah is self-motivated and a keen achiever..”
I was working as an employed graphic designer feeling unfulfilled with the career path I had absent-mindedly wandered down. The decision was made for me; I stumbled upon the opportunity to ‘fly solo’ so quit my job and began the nerve wracking process of finding my feet in business.
So, in 2009, my entrepreneurial adventure began. Equipped with a love for people, perfection, identity creation and design, The Golden Goose was born.
In 2010 with a love of Christmas, networking and business I began a joint annual event, Jolly Solo – Christmas Party for small business owners – with Fletcher Tax Accountants.
In 2013 I jumped head-first into my first online store – www.navycrockett.com.au. Make sure you pop over to visit!