PR Strategies For Retailers – Janet Murray

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DISCOVER HOW TO BUILD THE RETAIL STORE

YOU'VE ALWAYS DREAMED OF

“Photos can sell a story"

LISTEN NOW

WHAT YOU'LL DISCOVER IN THIS INTERVIEW

  • What is PR
  • How Amy’s strategy is related with Janet’s business
  • How you can pitch your story into the media
  • Do you need to pay if you want to be in the media?
  • Is it more important to sell more products or to build your reputation
  • What is the difference between social media and “real” media
  • How email can help to reach to the journalist and media
  • How to make a decision in which media to tell my story, local or global
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Bio

Janet spent the past fifteen years writing and editing for national newspapers and magazines in the UK including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail.

She’s pitched (and successfully placed) countless stories in the national media. Plus, she’s also commissioned hundreds of stories (and turned down many more).

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