Shop Local - How You Can Get Customers Onboard
Derek is a leader in community economic development with extensive success moving organizations forward by building on cross-cultural and cross-sector collaboration. He began his career in small business banking and over the past decade has been organizing local business communities, residents, and institutions to leverage both social and private capital for sustainable economic development.
Derek founded Neighborhood Grow, an alliance of local leaders working to establish equitable communities and vibrant neighborhood business districts, founded as a ministry of Cincinnati’s Episcopal Church Cathedral. He also served in leadership roles with the Urban League of Southwest Ohio, recently joined the board of Green Umbrella, the leading alliance working to maximize the environmental sustainability of Greater Cincinnati, and facilitates trainings and discussions around the country on asset-based community development.
Never have we been more aware of the social and economic importance of local business. The desire of consumers to show their support for retailers in the community is evident in the enormous increase in search terms like #shoplocal #buylocal and #supportlocal.
When you’re so used to creating marketing that pushes against the big end of town how do you communicate, highlight and leverage the hyper awareness and desire to support local; in a way that promotes sales, builds support for your store and delivers what customers are looking for?
On this episode of Bringing Business To Retail I’m joined by Executive Director of the American Independent Business Alliance, Derek Peebles. Derek generously shares his resources and strategies for developing systems that will help your business create an impact in your local community.