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February 10, 2017  |  By Salena Knight  |  In Latest

How To Unlock The Hidden Treasure Of Your 404 Error Pages

We’ve all been there and nobody likes it when it happens – 404 error pages. That page that pops up when the thing your were searching for, has disappeard into the internet ether. No matter how good your website is, you are still going to have error pages displaying to your visitors. https://www.youtube.com/watch?v=XHOmBV4js_E You don’t […]

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4 reasons your retail store is losing money and how to turn the tables
February 10, 2017  |  By Salena Knight  |  In Latest

4 Reasons Your Retail Store Is Losing Money And How To Turn The Tables

https://www.youtube.com/watch?v=Gug89WSR4is When I first meet with a retailer, I ask them why they opened their store. And of course, the reasons vary dramatically. But what generally comes up are these 5 things. To have more freedom to spend time with my family To not have to work as many hours  andTo not have to work […]

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3 rookie mistakes
February 10, 2017  |  By Salena Knight  |  In Latest

3 rookie mistakes that strangle your advertising success

You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off. For most people, that time is the Christmas period, or the Summer. https://www.youtube.com/watch?v=K3V6pvJbTlY Each year, you wrack your brain to figure […]

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February 10, 2017  |  By Salena Knight  |  In Latest

The Secret Recipe to Super-Charge Your Holiday Season Sales

Hey there, the holiday rush is almost here, again! What does this mean for you as a retailer? Simply put, it means money and it also could mean making your whole year finally profitable. So, what’s the secret recipe to super-charge your holiday sales?   Of course, there are a lot of things you can do to stand […]

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how to cya when you have a retail business
February 10, 2017  |  By Salena Knight  |  In Latest

How to CYA when you have a retail business

What type of business insurance do you need for a retail store? There’s a phrase we you is life, especially in business. CYA Cover your butt Today we’re talking about insurance.https://www.youtube.com/watch?v=hF3s0Dv4Yc0 Now before we start, let me just say. You can take out all the insurance in the world, BUT you can’t absolve yourself of […]

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how to say no when your retail store is asked for charity donations
February 10, 2017  |  By Salena Knight  |  In Latest

How to say No when your retail store is asked for charity donations

Retailers are always the first port of call for organisations that are looking for donations, because they have tangible products that can easily be displayed and therefore, are much easier to sell tickets or take bids from consumers. But as a small business, you can’t afford to be donating to every single cause that comes […]

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things you need to put in place when hiring staff
February 10, 2017  |  By Salena Knight  |  In Latest

Things you need to put in place when hiring staff

There comes a time when you know that you have to bring someone (or multiple someone’s) onto your team, cos let’s be honest, you can’t do this by yourself. IN this episode, I’ll admit I’m not going down into the nitty gritty of hiring. I mean, hiring is the biggest module of the boutique academy […]

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Kim Sutton
February 10, 2017  |  By Salena  |  In Latest

Digital Marketing Hacks to Get You More Customers – Kim Sutton

Facebook-f Instagram Linkedin Digital Marketing Hacks to Get You More Customers KIM SUTTON WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Kim Sutton Bio From her website: “My life can definitely be broken up into distinctive chapters. I received my Bachelors Degree in Interior Architecture from The School of the Art Institute of Chicago, and was […]

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Leah Bridge
February 10, 2017  |  By Salena  |  In Latest

How to overcome brand shame – Leah Bridge

Facebook-f Instagram Linkedin How to overcome brand shame LEAH BRIDGE WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Leah Bridge Bio At age 8 I hauled a table, a chair, some goods and the cat to set up a shop in my parents mammoth driveway to start selling my wares. Although the customers were non-existent (I […]

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what makes you go wow square
February 10, 2017  |  By Salena  |  In Latest

What makes you go wow when you walk into a retail store

Facebook-f Instagram Linkedin What makes you go wow when you walk into a retail store DAN NORRIS, GREG VAN BORSSUM & JESSICA OMAN WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Dan Norris, Greg Van Borssum & Jessica Oman Bio Dan Norris:  That’s very difficult question. I don’t shop very often. I am an online shopper […]

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