Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.
In this episode, I’m sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.
Born into the Internet era and raised on social media there’s no denying Gen-Z will have a pivotal impact on the retail industry when they start entering the workforce over the next few years.
In this episode of Bringing Business To Retail, I’m joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.
Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far.
Why? Why? Why? Why? Why?
Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.
Catch Christopher and I talk about how simplicity is key to understanding your customers and bridging your products to them!
This week’s episode comes to you from NORA (the National Online Retailers Association). I’m joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io.
In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn’t have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they’re experiencing and use it to create more positive interactions. Stick around til’ the end to hear me doing some Angry Customer roleplaying!
In this episode, I’m sharing why your customers are shopping with your competition and the number one thing you need to do be doing differently to stop it from happening.
Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I’m sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in ’22.
If you’re tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you’re going to love my conversation with Brandon Lucero.
On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.
