With the new year just a few weeks away, hopefully you’re thinking about what you want from your business and what you’ll need to do to achieve that success.
In this episode, I want to share with you what I think it will take, for retail & ecommerce stores to scale in 2023.
Growth happens when you take the time to reflect on the lessons that life has thrown at you. How you choose to apply what you’ve learnt can be the difference between happiness and heartache.
So in this episode, I want to share with you the life changing conversations that have come my way in 2022…
How they affected me (positively and negatively) in my business, my marriage and my friendships and how I’m moving forward in 2023.
Join me in this fun episode and find out how to attract the worst customers ever!
Today, I’ll be sharing with you 11 ways to attract a Karen! (hopefully that’s not just an Aussie phrase – google it)You’re probably asking why right?
Well, if you’re feeling stuck, or you’re not quite sure where you should be putting your focus, this episode is for you.
I’m flipping things up, which might be just what you need.
Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.
In this episode, I’m sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.
Born into the Internet era and raised on social media there’s no denying Gen-Z will have a pivotal impact on the retail industry when they start entering the workforce over the next few years.
In this episode of Bringing Business To Retail, I’m joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.
Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far.
Why? Why? Why? Why? Why?
Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.
Catch Christopher and I talk about how simplicity is key to understanding your customers and bridging your products to them!
This week’s episode comes to you from NORA (the National Online Retailers Association). I’m joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io.
In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn’t have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they’re experiencing and use it to create more positive interactions. Stick around til’ the end to hear me doing some Angry Customer roleplaying!
In this episode, I’m sharing why your customers are shopping with your competition and the number one thing you need to do be doing differently to stop it from happening.
