Are Brand and Branding the same?

ELIZABETH GUTHRIE

WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS?

Elizabeth is passionate about creating impactful brands and marketing strategy for purposeful, client-focused, independent business owners. With over 20 years experience as a marketer, copywriter and designer in the retail and creative industries Elizabeth is a squiggly line thinker, an exceptional storyteller and a bringer of infectious energy and passion.

Elizabeth will work with you to create a visual dossier of your brand that’s as unique as your business. One that clearly and instantly communicates the story of your business; telling your ideal buyer exactly who you are, what you sell and why they need the good stuff you’ve got going on

ARE BRAND AND BRANDING THE SAME?

Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business.

This episode I’m joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.

We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!).

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.