Salena Knight 0:04
Hey there, and welcome to the bringing business to retail podcast. If you're looking to get more sales, more customers, master your marketing, and ultimately take control of your retail or E commerce business, then you're in the right place. I'm Celina Knight, a retail growth strategist and multi award winning store owner whose superpower is uncovering exactly what your business requires. To move to the next level. I'll provide you with the strategies, the tools and the insight you need to scale your store. All you need to do is take action, ready to get started.

Salena Knight 0:53
Hey there, and welcome to the brain business to retail podcast. Now, a few years into starting my business, I contracted mumps. Now this is an almost eradicated disease, thankfully, and it is so rare here in Australia, that it is reportable to the Health Department. If you contract it. Now, I didn't know how I'd gotten it. I was I thought I was quite healthy. But the doctor told me that I probably caught it because I was so rundown. And my immune system and my adrenals were completely shot. Now, I thought that I was holding everything together really, really well. But the simple fact was, in my business, I had a bunch of part time people I was trying to manage far more people than I actually needed. I think I had something like four part time people when I could have just had one full time person, or maybe a one person and a casual. I also had duct taped a lot of things together. I mean, inside of our process book, we literally had work arounds all step out. Now, that is not a great place for you to be if you are an employee. And it's really not a great place to be if you're the owner of a business, because it only takes one person to maybe not read the process correctly, or one of those things to break. And the whole system just comes tumbling down. What I do know was I had a lot of ideas. And most of those ideas had a lot of potential. I was reading all of the things I was listening to all the podcasts, I was trying to do more. I was implementing, I was taking action, but it felt like I was slipping further and further down the spiral. I knew what I wanted. And it looked like to me that I was putting in all of the work, I was putting in all the effort. But what I was doing, wasn't working. It wasn't too much later, after the little month episode, which actually significantly affected my business. Because at the time I because I had all of these part time people, a lot of them would just work a casual shift here and there. And the time that I had off, no one was available to work. So I actually had to close my shop up for several days, if I couldn't get someone to work. Or even worse, there were days where we would open up just for three or four hours when someone could come in and do a shift. So as you can imagine, that's really stressful. It completely affected my income. And it wasn't too much later that I was again, bedridden for a good week completely. Couldn't think couldn't do anything. Because I was burnt out just a few years into business. And I had already fallen victim to two of the four business busting Bayes that I want to talk to you about today. Now, these four B's feed off of each other, and it is really rare to see the last one without the three preceding ones. So the good news is if you can catch yourself and hopefully this podcast is going to help you do that, I'm going to share with you the warning signs. I'm going to share with you what you can do to circumvent that, you know to circumvent the situation and to try and pull everything back together. So if you find yourself slipping towards B one, not like the banners in pajamas, guys, but if you try and you find yourself slipping towards this first day, you've got a much better chance of survival, a much better chance of being a happy, healthy and super confident business owner. What are these four business busting days? And more importantly, how can you avoid them? All right, the first one is be from bottleneck. Now this was my first encounter and I didn't know it at the time, but it is generally the catalyst for this event. to hire slippery slope, if you fall victim to being the bottleneck, it is likely you're going to end up snowballing into the rest of these bees. And I'm going to, you know, these, these horrible situations, I think they're horrible. But of course, you know, the breakdown before the break through, I want you to avoid those situations and nobody wants to be laid up in bed, completely hopeless, because you can't think you can't make a decision. You can't even like it, kind of think about what you know whether to have a shower or brush your hair, like those things don't help anyone. And it is not what we went into business for. Right. So before bottleneck. Now for me, it looked like this being the central point of decision making. And being the central point of operations, it's really easy to think that if you are the boss, that everything needs to go through you. But now a little bit smarter, a little bit wiser, looking back, this need to control everything was just a way for me to feed my sense of validation. And whilst your passion and your expertise are most certainly needed to get your business off the ground, as your business grows, relying solely on one person, that you is not only exhausting on a practical level, but it also leads to huge inefficiencies in growth. It leads to a really high employee turnover and a low team buy in because they feel like they don't have autonomy, they feel like even though they might do something, right, you still get the final say, the simple fact is, being the bottleneck in your business is freaking draining. So how do we set our business up so that you are not the bottleneck? It sounds so easy, right? But the truth is, it's not as easy as it sounds, because if it was easy, we would all do it. I'm going to give you the steps, you're going to think about how you're going to put them into play, because it's likely that right now, you are the bottleneck in your business. And I know this because we speak to literally hundreds of business owners every single month retail store owners, ecommerce store owners everything from, you know, a few five bigger years, all the way up to eight bigger businesses like 20 $30 million businesses. And I can tell you the one thing that every single person on those calls tells us but Well, one thing that we diagnose is that the person on the phone is a bottleneck. So we don't want you to be the bottleneck, right? Because remember, this is the slippery slope to descending into the rest of the BS. So the first thing that you're going to do is delegate. It is really important to empower your team on so many levels, and stop being a dictator. I've talked a lot about Maslow's, if not Maslow's hierarchy of needs, Maslow's, you'll be with me, you'll know what I'm talking about. But essentially, part of what we really are looking for in our lives is being able to be challenged. So once we've got all those basic needs out the way we're safe, we have a wage coming in, we feel like we aren't being bullied, all those sorts of things. What we're really looking for is a challenge, we're looking for the opportunities to feel like we have self actualized for want of a better word. So delegation empowers your team. It doesn't take away from anything, it empowers your team. And best of all, when you do this, right, it means that you are not the bottleneck. And you know what you need to empower people, you NEED IT systems and processes, you need to implement efficient systems to streamline your operations. And that means don't be like original cell OG cell, who was duct taping everything together, who was using workarounds because I didn't want to pay for a $20 app. The simple fact is something like that can free up so much time in your business that the $20 that it costs is going to save you probably 50 100 $200 Each and every month. So doing that makes it easier to delegate Maslow's theory of motivation. That is what I was thinking of. Now, that is the five if you if you remember back to school, Maslow's hierarchy of needs. See similar situation. At the base we have that basic needs, the psychological, the safety, the social, and the self esteem and self actualization. So as we move off those basic ones that we feel safe, and that we feel like we are part of a team, and we're included, we really want to boost our esteem, and our self actualization. And we do that by challenging ourselves and by setting goals and achieving those goals. Right. So delegation actually improves your business in so many ways. Now The other thing you're going to have to do is invest in training. So you need to invest in training for yourself to ensure that you know how to be a great leader. And of course, you need to train your team and invest in training and your team to make sure that they are equipped to handle tasks independently. Because like I mentioned earlier, each one of these B's is the mitigating factor for the next beat. So if you can create a business where you are not the bottleneck, hopefully you won't end up moving to this next scenario. Because what happens next, when everything sits on your shoulders? Well, it's probably no surprise that this leads to burnout. And take it from someone who has been at burnout is debilitating. Remember, I told you being laid up in bed, not being able to make a decision

Salena Knight 10:52
that was as a result of burnout? Yeah. And in those first few years, burnout pretty much landed me with month, it landed me with a week of bed rest, and even chronic kidney failure. Yep, I had stage two kidney failure. And it was that last one, that made me realize that I had to change things. And I had to change things fast, because I didn't want to have to end up having to have a kidney transplant in my 40s. Not because I had a family history of it, not because I wasn't looking after myself in terms of exercise and food. But because of this self created chaos and stress, then that was not our having my own business was supposed to be. And I don't want you having to potentially suffer a life threatening illness, to change the way that you're doing things. You do not want to end up with burnout, it affects your body, it affects your family, it affects your business, it affects your team, it affects pretty much every single part of your life. And so if we can help you avoid burnout, these some of the things that I want you to do. So the obvious one is making sure that you're not the bottleneck. And that generally is the biggest way to avoid burnout. Because if you are you have a great team and you're looking after yourself, you won't end up burnout. Because you have that structure around yourself, you have the people you have the support that you need. But if you have managed to delegate and lead, well, you may still end up in one of these scenarios where you might need to focus more. And you might need to put in this intense energy to get something completed. And if you know that it is short term, it's generally okay. But I know you and you're an overachiever. And what ends up happening is, you finish that job, you finish that one small thing that you needed to put all your energy into, and you keep going. So we can't do that. Because we don't want you to end up burnt out. So the three most important things that I have found to help avoid that is I know this sounds cliche, but self care. Honestly, prioritizing your mental and physical health is the most important thing. Last year, I did a lot to look after myself, from simple things like finally getting orthotics for my shoes, to regular dental appointments, monthly Cairo visits, and even getting my spine injected with cortisone. At the end of the day, we can't replace you, and you are the most important asset. So look after yourself. One of the other things I found is throwing this idea of nine to five out of the window. And if you are still having to go into your store, if you are still that primary driver in your business, this one can be really hard to get your head around. Now for me, I get up at 5am. And I am happy to be in the throes of work on Zoom calls at 6:37am. But if you try and get me to have a meeting after 3pm I really, really struggle. Now there are other people on my team who are night owls. And sure you need to be available when your business needs you. But if we go back to that, first be if you are not the bottleneck and everything doesn't rest on your shoulders, then you don't have to be available 24/7 Or even nine to five work when works for you. As in this should be another driver if you are the one who is showing up in your business every day and standing behind the counter or packing the orders. This should be one of the drivers that you have to put that goal in place that you are not the sole source of doing. You are not the person who has to be there for the business to run. Get the store manager get someone to pack your orders so that you didn't build your business To be chained to it, you've built your business to have freedom to have the ability to earn as much money as you want not to end up burnt out in bed. Okay, so work when works for you. And the other thing I have found that really works for me, is to structure my day and my week, because that line between personal and professional is in this day and age, so blurred. But when you structure the time that you're working on your business, that to me is crucial, I still put in my diary that I go to the gym, if I have a class booked in at 10am. It is in my diary, I have 15 minutes blocked in before and 15 minutes blocked out, because I'm really lucky that the gym is about three minutes away. So I have those things booked into my diary so that nobody else can take that time away. Because it is important for me. For me exercising is one of those things that really brings me back to Earth, and allows me to kind of step out of the overwhelm. And when your brain is just spinning, you know, the hamster wheel, a boat, where your brain is just spinning, being able to go for a walk, being able to just, you know, pick up some weights and and lift them and not have to think that is crucial to me. And it's amazing how many things I can fix in my head in a 30 minute gym session. So it is too easy to lose focus and get distracted. If you don't have your day structured, if you I mean, I will live my day by Google Calendar, because this might surprise you, I am really disorganized. And so if I don't have things built into my calendar, they just don't get done. And if you're still working in your business, more than you are working on your business is really important to designate those key times for things like ordering or seeing sales reps or paying invoices. This makes sure that the time you've got is used the most productively, and it gets maximum bang for your time. Now, of course, if you are so focused on working and not looking after yourself, and you go through the the bottleneck through to the burnout than the thing, the third B that follows is often breakdown. When we are mentally and physically exhausted, we cannot make decisions based on data are the best outcome. I mean, you can't even make a decision when you're at that point as to whether you should even get out of bed. So any decision that you make, if you can bring yourself to make a decision is going to be made on what is the path of least resistance. And you know that that is going to be probably the worst choice for your business. And it could end up having long lasting consequences. I'm really thankful that I haven't I don't think really been in the throes of breakdown. I'm pretty sure though, that I have teetered on the edge of that precipice a few times. But I know the warning signs. I've worked out that every great idea is not an opportunity. And not every opportunity needs to be grabbed before it's gone. So what's different now? Why am I only kind of teetered on the edge, and I haven't built it born into that ball that comes with breakdown? Well, over the last couple of years, I've stopped trying to duct tape things together. Honestly, the $20 It's amazing how many $20 things can literally simplify your life. I'll tell I'll be honest with you, there are still unfinished email flows. In my system. There are still Google Docs filled with great ideas. And there are a bunch of half finished courses. But I think one of the biggest differences is that I have people that I turned you know, I've always made sure that I had a really good network, and you think like sound likes to talk. I don't really like talking about this kind of stuff if things aren't going well. So looking back, one of the biggest mistakes I made was that a lot of those people that I surrounded myself, were my peers, or even worse, they were people who were not as far along in business as I was. And sure that made me feel all smart and validated. But we don't need an ego boost. When you're teetering on the edge of burnout. It is not helpful. And I know that when I was paying to get advice when I was in a mastermind or paying for experts for their time. The results always multiplied my investment. Now, caveat sidebar here paying experts for their advice has been crucial to growing my business. But the caveat here was as long as I was prepared, because I am wasted

Salena Knight 19:55
10s if not hundreds of 1000s of dollars paying people offer advice, or paying people for services that I thought were experts, but not having the data that I needed, or not setting KPIs or not asking the right kinds of questions about whether they could help me. I just expected them being experts to know what needed to be fixed. And it's funny because when I joined CEO club, if you've been listening for a while, you know that almost two years ago now, I joined a club of United business. And so a bunch of seven figure and more business owners who get together and just help each other out. We do I kind of have like me masterminds. But the idea is, it's just kind of like a networking group where you're hanging out with people who want to grow their businesses, and they want to meet other like minded people going to, I remember the first session, and I've talked about it before on the podcast. But going to that first session, really helped me change the way that I thought about my business. And it made me level up because I was in this room with people who were fast, smarter, and far further along in business, or were further along in business, but had only been in business like two years. And he was I had been in business for 15 years. And I'm like, whoa, whoa, whoa, what did you do that I didn't do? So when the other business owners were talking about things like compliance, and CRMs, and remuneration packages and commission structures, I was sitting there thinking, why are those not important to me. And it made me realize that I was doing a lot of winging it, even though I was a decade into business. And even though I had systems and processes and structure, really, I was kind of I it was all very surface level. So here's an example, to put it into context. When I used to hire new team members, I would spend several hours a day, several days a week with that new team member. Now, that is a lot of valuable, my time being eaten up. And let's be honest, if you went and worked for Google, you know, you don't have even the CTO or the CMO. Bringing you on board, you have a team leader or a team manager. But yeah, this was my time. So this meant that I really wanted to cram as much as I could into each session with a new team member, because while I was onboarding them, I wasn't recording a podcast, or I wasn't out networking, or I wasn't creating content, or building causes or things that I need to do. And as a result, this meant that the new person was like, Whoa, three hours of style like that, that is a lot. And they get completely bamboozled. They were being exposed to too many things too much Dell, in just a short period of time. These days, we have a full onboarding training portal for team members, we have our business training. And so that talks all about our company and our values, and how to use our CRM and all that kind of stuff. And then we have roles specific training. So our strategic coaches go through a different set of training to our strategists who do phone calls, who do our diagnosing on the phones and different to our ops people. Everybody has a different section of training for their specific role along with our corporate training. Now, that took me about two weeks to create. But I now spend around about half an hour with a new person. And it also means that they're not getting cell bamboozled. And they're not spending 3456 hours with people from my team, trying to learn everything, they have the opportunity to go through the training portal, rewatch things if they need to do short bursts, or long bursts, depending on how they're feeling. So I spend a very minimal time with our new hires. And my team will come on board, and they're deployed to help and to train with the things that they're great at, I'm doing that. And I also pay for tools, like, like I was saying, so many $20 app that save my team time, we used to this, I seen, like, I feel really bad that we're having this discussion, and I'm relaying something to you that I've only been doing for a couple, like maybe a year or so. So when we would do the podcasts, we would upload it to think like an online site where it would be transcribed. And then that would be copied and pasted. And then that would be put into the website. Now we just pay tweeters for service, which means we upload the file. All the transcription is done, a summary is done, the questions get written out, and there is AI attached to it. So I can do that. Well. Let's be honest, I don't do it. My team can do something as simple as write the show notes. This is a podcast episode write me some show notes. Or the timestamps are included or it might be this thing we've been playing around with just recently is can you create me a cheat sheet or a download that would go well with this episode now, it's a i, it's not always perfect, but it has come up with some really great stuff. And I'm super excited because it means that over the last sort of three months, we've been putting together these cheat sheets and downloads that we're going to be able to release to you guys to help you grow your business. The AI gave us the, I guess, the framework. And then we have gone and built out what we think would be helpful for you, all of you know that one little $20 app has streamlined everything, but it also has upgraded our business. So we have saved hours of time, but also being able to put something in place that we maybe wouldn't have been able to do if we hadn't paid the money. So avoiding a breakdown is, you know, that has to be so high on your list for your personal for your mental health, but also for the success of your life and your business. So here are some of the things having been teetered on the edge. Here's some of the things that I have found, can help stop that slide from breakdown, from full on burnout into breakdown. And they don't cost anything. And what they really are, is being, I guess, personally aware. So reflecting and learning, looking at the past decisions, looking at mistakes that I've made, and using those mistakes as stepping stones for growth, rather than a tool to beat myself down. And this only came to me when I was looking over inside of our 5x framework, we have this thing called a campaign debrief. It's just like a simple one page document that I've put together. That means if you do a promotion, you use this document to work out what worked and what didn't. So you can do more of what works and less of what didn't. There are little things that you can overlook in a promotion, because you think that they're a waste of time when the reality is the 10 minutes that it might take for you to fill out that form can literally change the trajectory of your business and future commercials. But looking at that, it made me realize that if we do debriefs regularly, and it doesn't have to be for a specific campaign, it could just be a debrief of our day, it could just be a debrief like a verbal debrief to a friend, but being able to really take an unbiased look at what's worked in your business and what hasn't, and being able to be truthful. Like did you really put all the effort in? Or did you do a really half assed effort? Because if you did a half assed effort, and you got a good result, let's do a better effort. But if you did a half assed effort, and you got a really crappy result, well, can you really blame the thing that you were doing? If you did a promotion? And you only send out two emails? Can you really say it wasn't a success? I mean, I see that all the time. People saying, I've tried that, and it didn't work. I've tried that, and it didn't work. Like but did you really try it? Or did you like half assed it because it's such as an Australian saying, if you only you only kind of tried it, then realistically, you can't take any data away from that. So whether it is giving that unbiased look at your business, or a promotion, or something that's done in your life? Maybe you've had a conversation with somebody, and it's replaying in your mind? Can you look at it in a really unbiased way and say, What could I have done differently? What might have the outcome of being if I had said, what I felt or if maybe I hadn't said, or maybe if I'd said it in a different way. So that taking time to, like, self reflect and learn from what we've done, really builds our character. And I guess that's self empowerment that we talked about earlier. So that, to me, is really important. And I've done a lot of that, as I've gotten a little bit older and wiser, a lot less ego, and a more. How could I have done things differently? And sometimes, you know, sometimes asking somebody else who's been there, maybe he was an onlooker. In a situation like how could I have done things differently? It hurts. And you realize that, you know, we're not all perfect, but we have to

Salena Knight 29:14
learn, we have to grow as humans. And so you've got to have, like I just said, that support network, both within your business. And I like to call that your personal advisory board. So you have to have those people in your business and in your life that you can turn to, and generally they're not, same people. Spoiler alert, when you have the right people around you, and a really good culture in your business. You actually don't need a lot of people to start seeing progress and to, you know, to lift yourself back up so that you aren't the bottleneck and you aren't teetering on the edge of burnout and you aren't falling into breakdown. We do that with a support network. So it doesn't matter if you're an introvert or an extrovert, having access to, and most importantly, using relationships with people who can help you scale and grow in business and in life, well, that could well be the difference between keeping your business afloat and keeping your business growing and keeping your business like enjoyable. Or even the complete opposite end of the spectrum is falling victim to business be number four. And that, my friends, is bankruptcy. And we haven't been of a saying if you if you've been on our calls, and with my team, we quite often say being the bottleneck leads to burnout, which can lead to break down, which generally leads to bankruptcy. Honestly, I don't know many people who've gone through a bankruptcy, gone through a breakdown, they didn't end up closing up their business. Sure, there might be a few. But realistically, by the time you get to that point, you just want it gone. You don't want to have to deal with it anymore. So bankruptcy is like the ultimate consequence for all of those unaddressed, bottlenecks, burnout, and breakdown. And filing for bankruptcy is a really harsh reality that no person ever wants to have to face. If you can address those earlier BS, like I was saying at the beginning, if you can mitigate the risk, if you can catch yourself before you slide into one or the next, and you can set your life and your business on a more sustainable path, then ultimately, you know, everybody wins to avoid bankruptcy. I mean, it probably is no surprise. But one, go right back to the beginning. Don't be the bottleneck in your business. And it seems like such a long correlation between being the bottleneck and business going bankrupt. But you think about all of those small businesses. And you know, I don't actually like the term small businesses, but in this case, they were small businesses, because they were thinking small. But how many times do you see on Facebook or in the news businesses going bankrupt. And if you go back to it, I can almost guarantee that there was one person who held everything up, there was one person who wouldn't spend the money to get rid of the workarounds, there was one person who didn't look after the numbers in the business and the money. So I mean, making sure that you understand your business's financial health and actually having a plan for the future. Like there aren't many businesses who go bankrupt who have all this laid out. Right? Generally businesses go bankrupt, because they didn't plan they didn't track they didn't measure they didn't review. Bankruptcy doesn't happen overnight. It is a cumulative situation, which occurs, because usually, you avoided or simply just didn't bother to track what was happening in your business. And if you did, you didn't analyze it, and you didn't review it. This, my friends is CEO 101. Being willing to adapt your business mode, to make sure that your business can thrive is really important. And you'll be able to do that if you are looking at the money if you're looking at them, the finances, at your cash flow. If you're looking at your projections, all those kinds of things, making sure that you're on top of that means that you can make decisions about whether you need to change your product range or your marketing or how you're going to adapt to changing economic circumstances. All of those things are CEO 101, but they are important, they're the things you should be doing in your business, not being the bottleneck. Like, I know that we're reading charts and numbers is bloody boring sometimes. But he is, you know, one of those mind very mind blowing things that I can let you know. But that's didn't come out very well. Here is like a mic drop, which is when you get past the effort of just having enough money in the bank to pay all the bills making money becomes fun, seeing business growth becomes fun, even the downsides when you know when we're you're in a down rather than an out, it becomes a challenge something for you to actually a problem for you to sit down and work through. And that is why we are in business. You might think that you for your business to sell nice clothes, but the simple fact is, if you are a great business owner, you do it because you probably want to change the world in your own special way. And you love challenge. It's It is amazing how many business owners think that running a business is going to be easy, but actually what we come for is the ups and the downs. So making sure on top of all of those things is really important. But I think for me, one of the key, I guess, pivot points is that I have made sure that these days, I will just pay for professional help. I mean, quite often you can get, sometimes professional help, especially mental health for free. But it all comes back to having that advisory board that I mentioned earlier, having access to people who are further along than you, or, and have a broad range of experience and are willing to give you their ideas and their strategies, sometimes you'll have to pay for them. Sometimes you won't. But paying to be in a group like that, with experience for me has just made you kind of cut out the fluff and it comes back to that you're not duct taping everything together. So for me, it is like a mix of people who can give me growth advice, who can give me a common advice you could give me product advice, or email advice or leadership advice, all of those things, there are so many facets of business, it is literally impossible for you to know them all. And why would you want to I mean, just go back to the second beat, all that's going to end up with is you're going to end up burnt out if you try and remember all of those things. It's like when people try and tell me that they need to do their own email marketing, marketing, and their Facebook ads. I'm like, Oh, my goodness, as a person who has owned an agency, it is impossible for you to be on top of every single thing, every single change that is happening inside of JMeter and Google and inside of email marketing, like that is a full time job. So if you're just paying somebody to know all of those things, they have eight hours a day, to learn what is happening in Neverland or Google land or CLEVEO. Land, you have a few minutes. And what's gonna end up happening is you are just going to be like half assing it again, because you don't even know there are things you don't even know you do. Make sense. Now, I don't want you to end up having to be bedridden, or with a life threatening diagnosis like me to change the way that you are running your business. I want you to have your business working for you, rather than it running you. So I want you to ask yourself, this is the part where Sally has done her little ranty read. And now she says right now, what actions are you taking? And more importantly, what actions are you not taking, both in business and in life? And probably most importantly, is how do you feel? Because if you're waking up every single day, and you are not excited about life? What are you doing? What are you not doing? That's affecting that? What can you do to change that? Are you going to be the person that is forever being the manager or the folio? Or are you going to be the person that takes responsibility and steps up and becomes a leader and takes the role of CEO in their business? Are you going to be the person who just avoids what's necessary and spends their day fighting fires being the bottleneck ending up bedridden from burnout? Or are you going to be the person who takes the right actions to move their business forward and create a whole ecosystem where everyone is happy and everyone thrives? Alright, so that is it from me. I don't want you to end up, end up with burnout or breakdown or bankruptcy. So all of this comes back to how are you being the bottleneck in your business? Because I can almost guarantee that right now you are the bottleneck. So think about it. What actions are you taking right now? And what actions are you not taking right now? And most importantly, how do you feel? All righty, I would love for you to let me know. If you see this on social media, make sure that you comment below. In the post, send me an email, send me a DM and if there's anything that we can help you with to stop you from being the bottleneck, we will do exactly that. Alrighty, thank you so much, guys.

Salena Knight 39:13
I will see you right here next week on the bringing business to retail podcast. So that's a wrap. I'd love to hear what insight you've gotten from this episode, and how you're going to put it into action. If you're a social kind of person, follow me at the Celina night. And make sure to leave a comment and let me know. And if this episode made you think a little bit differently, or gave you some inspiration, or perhaps gave you the kick that you needed to take action. Then please take a couple of minutes to leave me a review on your platform of choice because the more reviews the show gets the more independent retail and E commerce stores just like yours, that we can help to scale When that happens it's a win for you a win for your community and a win for your customers I'll see you on the next episode