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June 17, 2022  |  By Salena  |  In marketing

Marketing Lessons I’ve Learned From Owning An Airbnb

I love properties. And I’m always on the lookout for my next one!

Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I’ve learned from my landlady adventures.

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ChristopherMelotti_wpcover
June 10, 2022  |  By Salena  |  In customers

Christopher Melotti: What Makes A Good Ecommerce Product Description

Why? Why? Why? Why? Why?

Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.

Catch Christopher and I talk about how simplicity is key to understanding your customers and bridging your products to them!

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June 3, 2022  |  By Salena  |  In sales

What To Do When Your Sales Are Down

Sales is important in running your business. But just like seasons, businesses go through cycles. Sometimes it’s up up up! Sometimes it’s down or just slooooow.

I’ll be sharing some scenarios and quick tips as to how to tide you over the slow season. Come join me in this episode and keep on learning how to scale your store!

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michelle-wpcover
May 27, 2022  |  By Salena  |  In money

Michelle Kvello: Which Of Your Little Darlings Should You Kill Off

Growing a business is exciting! And it’s in those acceleration stages where she loves to work with founder CEOs to take their business to the next level.

Let’s listen to Michelle as she advises us on how to keep our focus on growing your business and money altogether. Who doesn’t want money right?

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How Optimising This Tiny Part Of Your Website Can Make Millions sqr
April 1, 2022  |  By Salena  |  In customers

How Optimising This Tiny Part Of Your Website Can Make Millions

This week’s episode comes to you from NORA (the National Online Retailers Association). I’m joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io.

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Anna Tillotson sqr
March 25, 2022  |  By Salena  |  In sales

Why Your Shopify Isn’t Converting Like It Used To – Anna Tillotson

Facebook-f Instagram Linkedin Why Your Shopify Isn’t converting like it used to ANNA TILLOTSON WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Anna Tillotson If you operate your eCommerce store through Shopify it’s a given you’ll have questions about the rollout of the new Shopify 2.0 upgrade. Do you need it? What will it do? How […]

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Where has all my money gone sqr
March 18, 2022  |  By Salena  |  In money

Where Has All My Money Gone?

In this episode I’m taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other people and start taking action – not just thinking about it!

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To do something great you’ll have to leave something average behind sqr
March 11, 2022  |  By Salena  |  In Impact

To do something great you’ll have to leave something average behind

In this episode I’m sharing how my friendships and personal connections have changed over the years I’ve been in business, some steps I recently took to put myself back in the friendship game and how I’ve come to realise to do something great you sometimes have to leave something average behind.

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How I Increased My Revenue By 50% In 12 Hours sq
March 4, 2022  |  By Salena  |  In marketing

How I Increased My Revenue By 50% In 12 Hours

In this week’s episode, I’m sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

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February 25, 2022  |  By Salena  |  In customers

Dealing With Customer Conflict – Nate Regier

In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn’t have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they’re experiencing and use it to create more positive interactions. Stick around til’ the end to hear me doing some Angry Customer roleplaying!

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