Most brands focus all their energy on getting customers during Black Friday and Cyber Monday — but what happens after? In this episode, Salena Knight shows you how to stop losing money on one-time bargain hunters and start building real loyalty. You’ll learn how to create an unforgettable customer experience, set up retention flows that actually work, and turn new holiday shoppers into repeat, high-value customers.
Your bottom 25% of inventory could be costing you $40,000+ in rent, opportunity cost, and tied-up cash. One retailer had $400K sitting in dead stock for over two years. Learn how to do a 15-minute audit that shows you exactly what your slow movers are costing you—and how to fix it fast
Meta suspended my business account halfway through our biggest launch of the year. One rejected ad cost me weeks of downtime, thousands of lost followers, and hundreds of thousands in revenue. Here’s what happened and how to protect your business from the same fate.
Ever wondered why customers buy — and what makes them click “add to cart”?
In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.
Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.
Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions
It’s time to stop guessing — and start selling smarter.
In this special behind-the-scenes episode of Bringing Business to Retail, Sal takes you on a Walk Club session – her favourite way to tackle business challenges while getting fresh air and fresh ideas. Walking alongside a store owner who feels like their sales have stalled, Sal digs into their numbers, challenges assumptions, and works to pinpoint whether the issue is low traffic, poor conversions, or simply not enough volume.
What unfolds is an honest, unscripted conversation that blends practical marketing advice with big-picture strategy. From understanding the real meaning behind email open and click-through rates, to making the most of engaged audiences, to leveraging high-ticket products and VIP customers for bigger profits, this is a real-time masterclass in problem-solving.
If you’ve ever wished you could listen in on the candid, roll-up-your-sleeves discussions that spark breakthroughs, this episode delivers. It’s a reminder that sometimes the smartest solutions appear when you step away from your desk – and take a walk.
Halfway through the year, I faced a massive decision: stick with my 2025 plan or pivot for an opportunity that had been on my “great ideas” board for five years.
In this episode, I share the exact 4-step framework I used to make this $1M+ decision with confidence. You’ll learn how to identify what’s truly driving results versus what’s secretly draining your resources, plus my proven method for deciding when a new opportunity is worth disrupting your current success.
This isn’t about chasing shiny objects – it’s about strategic pivots that compound your wins. If you’re torn between staying the course and taking a calculated risk, this is your CEO-level decision-making roadmap.
-Sal
If you’ve ever found yourself resizing a Canva image at 11pm or manually replying to customer emails for the hundredth time this episode is for you.
I get it. You started your business for freedom, flexibility, and impact… not to become the Chief Everything Officer. But somewhere along the way, the hustle turned into burnout, and your to-do list became your boss.
In this episode, I’m pulling back the curtain on what it really takes to step out of the day-to-day and into your role as CEO. I’ll walk you through how to identify the tasks that are draining your time and energy, how to delegate or automate them, and how to get back to doing the work that actually grows your business.
I’m sharing real talk from my own journey, the tools I use, and a simple action plan you can start today to reclaim your time—and your vision.
Let’s get you back in the driver’s seat.
Sal
When it comes to promotions, there’s one word that can either make you cringe… or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.
I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:
How to create momentum even if your numbers are small
Why your first and last day emails matter more than anything else
How to leverage SMS and real-time tools to boost last-minute sales
Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)
If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…
This episode is for you.
Let’s reframe FOMO — from pushy to powerful — together.
See you inside,
Sal
Ever wondered why you’re putting time, money, and energy into business coaches, masterminds, or programs… and still not seeing the results you were promised?
Trust me, I’ve been there—and I’ve learned the hard (and expensive) way. In this episode, I peel back the curtain on the actual roles of coaches, mentors, strategists, and masterminds.
Because here’s the truth: hiring the wrong kind of support at the wrong time isn’t just unhelpful—it can totally stall your growth.
I’m sharing the real talk on what a $45K mastermind taught me, how to know when you’re ready for strategy vs. coaching, and why getting clarity on your goals is the key to choosing the right person to help you hit them.
Whether you’re just getting started or already scaling but stuck in the weeds, this episode will help you figure out what kind of support will actually move the needle—and what to avoid.
This one’s part inspiration, part strategy, and a whole lot of “I wish I knew this sooner.”
—Sal
Unlock the untapped potential of your sales funnel and turn traffic into unstoppable revenue—without spending more on ads.
