You know the feeling, you’re dashing off to your store, your mobile phone is ringing, your partner/child/ or employee is asking you a question, all the while, you’re thinking about orders that need to go out, stock that needs to go onto the shop floor, bills that need to be paid and heck, did you […]
In the lead up to Christmas, I had to do something I always dread. And what happened next, reinforced my frustrations, my annoyance with retail, and reminded my why I do what I do. Today, was the 21st of December. Ok, so it’s not the 21st of December when you’re hearing this, but as I typed away, […]
Back on BBTRtv3, I talked about affiliate income as an additional revenue stream into your business. Affiliate income is where you sell the products or services of a complimentary company, and you receive a referral fee for doing so. It’s a great way to bring in additional income to your store, without having to outlay money for […]
You’ve just had a decent sized order come in through your website. You wrap it, package it and are just about to log it in for collection by the courier, when you get an email saying the customer wants to cancel. What you do next, is all dependent on the systems you have in place. […]
Phone companies do it, cable tv networks do it, even banks do it. But are you doing this simple product strategy to increase sales and benefit your customers in your retail store? Bundling is used by many companies. Quite simply, it’s when you put a group of products together to provide a product or service […]
Have you heard of the term dropshipping? Do you know how it works and is it actually a profitable way to run a business? Let’s start with what Dropshipping actually is. You may have heard other retailers talking about it, or even suppliers who offer to dropship products for you, but you’ve never been quite […]
Cast your mind back to high school of college. At some point, you will have heard of Abraham Maslow, and Maslow’s Hierarchy of needs. At the bottom of the pyramid are our survival needs. Food, water and shelter. Move up a notch, and it’s all about safety. These two steps of the hierarchy are what […]
Welcome to 2016 Last year, I committed to learning more and getting fitter. Never in my wildest dreams, did I realize that learning was actually the key to getting me up off my butt, and out the door to exercise. Normally on Bringing Business To Retail Tv, we talk about actionable business strategies, that you […]
According to a comscore survey, free shipping was such a key motivator, that 93% of online shoppers had taken extra actions, such as purchasing more, or opting for slower shipping, in order to qualify for free shipping. First up, let’s look at the benefits, to you the retailer, of offering free shipping. From experience, I […]
Should you accept returns in your retail store? It won’t be long now, before the tide of gifts that ‘weren’t quite right’ get besieged upon retailers. Does your store accept returns? First off, let’s get the legalities sorted. Each country, and even state will have different laws regarding when you are legally required to accept […]
