Why your competitors are important, I was recently asked, “Should I block the competition from following me on social media”? I was perplexed. Why would you block your competition, I asked? And I got the reply “so they can’t see what I’m doing”. And therein lies a deep-seated fear in so many retailers. Worrying whether […]
I’m a hairdresser/beautician/massage therapist, so I’m not a retailer This was the conversation I has with my beautician recently So I pointed to the shelves full of products, and asked if she sold them. Of course she did. Well, they were for sale, but she didn’t really sell them. She didn’t want to be pushy. […]
I have a secret I want to share with you today. I call it the rule of threes, and it will definitely help you get more sales. It’s easy to fall into the old line of “can I help you” when a customer walks in the door. But you know the answer is most likely […]
Why You aren’t getting sales out of Facebook. Facebook ads are da bomb. You hear this all the time, but every time you try Facebook ads, you end up just wasting your money. Sound familiar? I’m sorry, It’s not Facebook it’s you. When I was lamenting to a fb expert this week, that my favourite […]
Does this sound familiar to you? You’ve just sat down in front of your computer. There’s a cup of tea, or maybe a sneaky glass of wine by your side, and you’re ready to settle into an evening of online shopping. Then, the kids start crying, or there’s some kind of random emergency that seems […]
One of the most disastrous things that can happen to your business, is losing all of your data. No longer able to access your customer database, your sales records, your inventory, your images and files, could potentially ruin your retail store. In the least, it would set you back weeks, trying to recover all of […]
If there is a fire in your store, do you and your staff know what to do? How about if you suspect a customer of stealing. How do you tackle the subject (pun completely intended!) No one wants to find themselves in an emergency situation. And for that matter, what actually constitutes and emergency situation? […]
Everyday, we have to make thousands of decisions. From when to brush our teeth, what to wear today, what to make for dinner, through to all the decisions you have to make at work. All of this before lunch time! It’s no wonder that so many customers suffer from indecision and the lack of purchasing […]
Trade fairs are a whirlwind of people, products and hopefully, sales. You’re high on excitement, surrounded by thousands of potential customers. You’re ready to sell anything and everything. But trade fairs are a funny thing. Customers are oftened hyped up and ready to spend, and the old fear of missing out, drives them to buy […]
Some days, it feels like ground hog day. Sales aren’t where you want them to be, the customers seem to have dried up, and those that come in, only seem to look. It’s enough to make you think, why do I bother? If you’re thinking these things, then you’re probably in a retail rut. Whilst […]
