Does this sound familiar to you? You’ve just sat down in front of your computer. There’s a cup of tea, or maybe a sneaky glass of wine by your side, and you’re ready to settle into an evening of online shopping. Then, the kids start crying, or there’s some kind of random emergency that seems […]
Backing Up Your Retail Systems To The Cloud
One of the most disastrous things that can happen to your business, is losing all of your data. No longer able to access your customer database, your sales records, your inventory, your images and files, could potentially ruin your retail store. In the least, it would set you back weeks, trying to recover all of […]
Emergency Procedures in Your Retail Store
If there is a fire in your store, do you and your staff know what to do? How about if you suspect a customer of stealing. How do you tackle the subject (pun completely intended!) No one wants to find themselves in an emergency situation. And for that matter, what actually constitutes and emergency situation? […]
Conquering the indecision barrier for your customer
Everyday, we have to make thousands of decisions. From when to brush our teeth, what to wear today, what to make for dinner, through to all the decisions you have to make at work. All of this before lunch time! It’s no wonder that so many customers suffer from indecision and the lack of purchasing […]
How to get repeat customers from a trade fair
Trade fairs are a whirlwind of people, products and hopefully, sales. You’re high on excitement, surrounded by thousands of potential customers. You’re ready to sell anything and everything. But trade fairs are a funny thing. Customers are oftened hyped up and ready to spend, and the old fear of missing out, drives them to buy […]
How To Get Out Of A Retail Rut
Some days, it feels like ground hog day. Sales aren’t where you want them to be, the customers seem to have dried up, and those that come in, only seem to look. It’s enough to make you think, why do I bother? If you’re thinking these things, then you’re probably in a retail rut. Whilst […]
How to turn a looker into a buyer
Consumer sentiment. Technically speaking, it’s a statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion. Personally, I think the media has a lot to do with the way that consumer sentiment rollercoasters. If the media is telling everyone that we’re heading for a recession, then of course people are going to […]
Hedging Currency As A Small Business Retailer
When I went to New York recently, I was looking forward to some amazing shopping, but, not looking forward to those pesky currency conversion charges on my credit card, that can add up super quickly. So when I found that my airline Frequent Flyer card could also be used as a pre-paid credit card in […]
7 Spring Clean Must-do Reviews for your website
When you first put together a website, there is so much going on, you often through in everything you need, load up your products, test your cart, and move on to the next thing that needs to be done. Like everything in life, a good spring clean is in order, to keep your site fresh […]
How to Make Pre-selling Work For Your Retail store
Should you sell stock before it arrives in your store? What are the pros and cons? Pre selling stock before it comes into your store can generate significant cash flow for you. Just look at any Apple product. People line up, sometimes for days, in order to purchase their products, and quite often, they don’t […]