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how to say no when your retail store is asked for charity donations
February 10, 2017  |  By Salena Knight  |  In Latest

How to say No when your retail store is asked for charity donations

Retailers are always the first port of call for organisations that are looking for donations, because they have tangible products that can easily be displayed and therefore, are much easier to sell tickets or take bids from consumers. But as a small business, you can’t afford to be donating to every single cause that comes […]

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things you need to put in place when hiring staff
February 10, 2017  |  By Salena Knight  |  In Latest

Things you need to put in place when hiring staff

There comes a time when you know that you have to bring someone (or multiple someone’s) onto your team, cos let’s be honest, you can’t do this by yourself. IN this episode, I’ll admit I’m not going down into the nitty gritty of hiring. I mean, hiring is the biggest module of the boutique academy […]

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5 business lessons learned from tvs shark tank
January 23, 2017  |  By Salena Knight  |  In money

5 business lessons learned from tv’s Shark Tank

Facebook-f Instagram Linkedin I don’t watch an awful lot of tv*. And the stuff I do watch is vary rarely live. Thank goodness for catch-up, right? So Shark Tank, I mean, business, startups, and a healthy dose of reality tv. What more could an entreprenur want from a tv show? Sitting down last night, with the […]

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BBTRtv Images-3
September 7, 2016  |  By Salena Knight  |  In Latest

Why You Should Embrace Negative Reviews

A bad review is generally posted because what they buyer expected, was not what they received. Now that doesn’t mean that the product was bad, or that your service was bad, it just means the product wasn’t right for them. And lets face it, we all have had that happen. You buy something, you get […]

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Julia Van Der Sommen
September 6, 2016  |  By Salena Knight  |  In Latest

The Secrets You Need To Know To Start Your Own Fashion Label – Julia Van Der Sommen

Facebook-f Instagram Linkedin The Secrets You Need To Know To Start Your Own Fashion Label JULIA VAN DER SOMMEN WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Julia Van Der Sommen Bio At Sample Room we work with 100’s of designers to help them develop their fashion range. I always get particularly excited when I meet […]

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BBTRtv Images-1
July 7, 2016  |  By Salena Knight  |  In customers

Monitoring Your Retail Competition

Why your competitors are important, I was recently asked, “Should I block the competition from following me on social media”? I was perplexed. Why would you block your competition, I asked? And I got the reply “so they can’t see what I’m doing”. And therein lies a deep-seated fear in so many retailers. Worrying whether […]

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beauticians
June 30, 2016  |  By Salena Knight  |  In sales

Why beauticians and hairdressers are also retailers

I’m a hairdresser/beautician/massage therapist, so I’m not a retailer This was the conversation I has with my beautician recently So I pointed to the shelves full of products, and asked if she sold them. Of course she did. Well, they were for sale, but she didn’t really sell them. She didn’t want to be pushy. […]

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3 questions
June 23, 2016  |  By Salena Knight  |  In customers, money

My 3 Questions That Always Make A Customer Purchase

I have a secret I want to share with you today. I call it the rule of threes, and it will definitely help you get more sales. It’s easy to fall into the old line of “can I help you” when a customer walks in the door. But you know the answer is most likely […]

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why
June 16, 2016  |  By Salena Knight  |  In Latest

Why You’re Not Making Sales On Facebook

Why You aren’t getting sales out of Facebook. Facebook ads are da bomb. You hear this all the time, but every time you try Facebook ads, you end up just wasting your money. Sound familiar? I’m sorry, It’s not Facebook it’s you. When I was lamenting to a fb expert this week, that my favourite […]

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the importance of a perpetual ecommerce cart
June 9, 2016  |  By Salena Knight  |  In money

The Importance of A Perpetual Ecommerce Cart

Does this sound familiar to you? You’ve just sat down in front of your computer. There’s a cup of tea, or maybe a sneaky glass of wine by your side, and you’re ready to settle into an evening of online shopping. Then, the kids start crying, or there’s some kind of random emergency that seems […]

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