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PRIVACY POLICY

Acceptance of terms

By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

Privacy Policy
Here at salenaknight.com, we’re committed to protecting your privacy and security and have explained in detail the steps we take to do so. This site is created from offices in Australia. We do not represent that materials on the site are appropriate or available for use in other locations. If you choose to access this site from other locations, you do so of your own initiative, and are responsible for compliance with local laws, if and to the extent local laws are applicable.

What information do we collect?
We collect information from you when you register on our site, place an order, subscribe to our newsletter, request a downloadable product or respond to a survey.
When ordering or registering on our site, you may be asked to enter details including: name, e-mail address, mailing address, phone number or credit card information.
We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. Please be advised that if you opt out of any service, you may not be able to use the full functionality of our Websites.
Information may also be collected from third party sites including social media sites.

Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information
confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Security

We maintain security measures to protect your personal information from unauthorized access, misuse, or disclosure. However, no exchange of data over the Internet can be guaranteed as 100% secure. While we make every effort to protect the personal information you share through our Sites, you acknowledge that this information could be accessed or tampered with by a third party. You agree that we are not responsible for any intercepted information shared through our sites without our knowledge or permission. Additionally, you release salenaknight.com from any and all claims arising out of or related to the use of such intercepted information in any unauthorized manner.

Children
To access or use the Site, you must be 18 years old or older and have the requisite power and authority to enter into this Privacy Policy.

BROWSE INSPIRATION

Why Customers Want to Give You Money (If You Let Them)

In this episode of the Bringing Business to Retail podcast, I’m sharing a conversation straight from inside the Scale Your Store Accelerator—one I have every single year with retailers who feel stuck when it comes to Black Friday and holiday sales.
If you’ve ever felt like discounting goes against your brand values, or you’re unsure how to stand out without slashing prices, this episode is for you.
I unpack the real psychology behind holiday spending, explain why your customers expect you to show up with an offer (even if it’s not a discount), and share practical ways to turn Q4 into your most profitable season—without the chaos or guesswork.
You’ll hear real stories, proven data, and the mindset shift that can take your holiday strategy from reactive to revenue-generating.

Using AI Without Losing Your Authentic Voice – Anita Nielsen

AI is here to stay—faster, cheaper, and more capable than ever—but what does that mean for the future of retail and the human touch that customers crave? In this episode of Bringing Business to Retail, Salena Knight sits down with sales performance leader and author Anita Nielsen (Beat the Bots) to explore the balance between technology and authenticity.
From the “echo chamber” effect of AI-generated content to the subtle ways sameness seeps into customer experiences, Anita shares her insights on keeping your brand’s voice fresh and genuine. You’ll learn how to map your customer journey, identify friction points that drive buyers away, and use AI strategically to create ease without sacrificing connection.
With relatable retail examples—from guiding a lost shopper on Valentine’s Day to streamlining online returns—this episode is packed with practical ideas for integrating AI where it truly adds value. Whether you’re running a bricks-and-mortar store or an e-commerce business, you’ll walk away with a framework to protect your brand’s authenticity while still harnessing the power of AI.

“We Need More Sales” – Breaking Down What To Do Next

In this special behind-the-scenes episode of Bringing Business to Retail, Sal takes you on a Walk Club session – her favourite way to tackle business challenges while getting fresh air and fresh ideas. Walking alongside a store owner who feels like their sales have stalled, Sal digs into their numbers, challenges assumptions, and works to pinpoint whether the issue is low traffic, poor conversions, or simply not enough volume.
What unfolds is an honest, unscripted conversation that blends practical marketing advice with big-picture strategy. From understanding the real meaning behind email open and click-through rates, to making the most of engaged audiences, to leveraging high-ticket products and VIP customers for bigger profits, this is a real-time masterclass in problem-solving.
If you’ve ever wished you could listen in on the candid, roll-up-your-sleeves discussions that spark breakthroughs, this episode delivers. It’s a reminder that sometimes the smartest solutions appear when you step away from your desk – and take a walk.

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