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PRIVACY POLICY

Acceptance of terms

By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

Privacy Policy
Here at salenaknight.com, we’re committed to protecting your privacy and security and have explained in detail the steps we take to do so. This site is created from offices in Australia. We do not represent that materials on the site are appropriate or available for use in other locations. If you choose to access this site from other locations, you do so of your own initiative, and are responsible for compliance with local laws, if and to the extent local laws are applicable.

What information do we collect?
We collect information from you when you register on our site, place an order, subscribe to our newsletter, request a downloadable product or respond to a survey.
When ordering or registering on our site, you may be asked to enter details including: name, e-mail address, mailing address, phone number or credit card information.
We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. Please be advised that if you opt out of any service, you may not be able to use the full functionality of our Websites.
Information may also be collected from third party sites including social media sites.

Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information
confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Security

We maintain security measures to protect your personal information from unauthorized access, misuse, or disclosure. However, no exchange of data over the Internet can be guaranteed as 100% secure. While we make every effort to protect the personal information you share through our Sites, you acknowledge that this information could be accessed or tampered with by a third party. You agree that we are not responsible for any intercepted information shared through our sites without our knowledge or permission. Additionally, you release salenaknight.com from any and all claims arising out of or related to the use of such intercepted information in any unauthorized manner.

Children
To access or use the Site, you must be 18 years old or older and have the requisite power and authority to enter into this Privacy Policy.

BROWSE INSPIRATION

Your Competitors Are Keeping You Stuck

Your Competitors Are Keeping You Stuck

Are you measuring your retail or ecommerce business against the wrong benchmark?

In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.

And before you know it, you’re mentally ranking your business against everyone else in the room.

The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.

In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.

This Simple Marketing Mistake Cost Me $200,000

This Simple Marketing Mistake Cost Me $200,000

The customers are already buying – so why bother promoting, upselling, or planning campaigns?

In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the most expensive assumptions she made in her retail business – believing that busy seasons would take care of themselves. From missed upsells to poor inventory planning and underwhelming average order values, she breaks down how passive selling during peak periods cost her tens of thousands in lost revenue.

You’ll learn why your busiest seasons are actually the most important time to market strategically, how to increase basket size without feeling pushy, and the simple changes that can turn holiday shoppers into long-term customers.

If you want more profitable promotions, stronger customer relationships, and higher revenue during peak sales periods, this episode is packed with practical strategies you can implement immediately.

The Key to Consistent Sales

The Key to Consistent Sales

If your retail sales feel unpredictable, the cause is almost never the economy or the algorithm – it’s inconsistent, campaign-driven marketing. Or rather, the lack of it.
In this episode, Salena Knight explains why your revenue today is a direct reflection of the marketing you were, or weren’t, doing three to six weeks ago. If you’ve been posting sporadically, skipping emails, and running the occasional sale with no clear strategy behind it, that’s the roller coaster. And there’s a way off it.
You’ll hear why scattered retail marketing creates unpredictable sales, what campaign-driven marketing actually looks like, and how store owners create consistent, repeatable revenue without doing more – just doing it more deliberately.
If you’re a retail or ecommerce store owner who’s tired of guessing what next month’s revenue will look like, this episode is a practical starting point.

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