PRIVACY POLICY

Acceptance of terms

By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

Privacy Policy
Here at salenaknight.com, we’re committed to protecting your privacy and security and have explained in detail the steps we take to do so. This site is created from offices in Australia. We do not represent that materials on the site are appropriate or available for use in other locations. If you choose to access this site from other locations, you do so of your own initiative, and are responsible for compliance with local laws, if and to the extent local laws are applicable.

What information do we collect?
We collect information from you when you register on our site, place an order, subscribe to our newsletter, request a downloadable product or respond to a survey.
When ordering or registering on our site, you may be asked to enter details including: name, e-mail address, mailing address, phone number or credit card information.
We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. Please be advised that if you opt out of any service, you may not be able to use the full functionality of our Websites.
Information may also be collected from third party sites including social media sites.

Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information
confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Security

We maintain security measures to protect your personal information from unauthorized access, misuse, or disclosure. However, no exchange of data over the Internet can be guaranteed as 100% secure. While we make every effort to protect the personal information you share through our Sites, you acknowledge that this information could be accessed or tampered with by a third party. You agree that we are not responsible for any intercepted information shared through our sites without our knowledge or permission. Additionally, you release salenaknight.com from any and all claims arising out of or related to the use of such intercepted information in any unauthorized manner.

Children
To access or use the Site, you must be 18 years old or older and have the requisite power and authority to enter into this Privacy Policy.

BROWSE INSPIRATION

How Your Generosity Can Attract The Wrong Customers

How Your Generosity Can Attract The Wrong Customers

What happens when a retailer realises they’re spending too much time chasing the wrong customers?

In this coaching conversation, Cathy shares the challenges of running her online gifting business and trying to balance customer service, profitability, and corporate sales. Salena breaks down why not every customer is worth pursuing, why freebies and discounts can quietly destroy profit, and how better customer qualification can completely change the profitability of a retail or ecommerce business.

Could Your Business Survive a Cancer Diagnosis?

Could Your Business Survive a Cancer Diagnosis?

What would happen to your business if you were suddenly forced to step away? In this deeply personal episode, retail growth strategist Salena Knight shares the moment she faced a possible cancer diagnosis and the uncomfortable questions it raised about leadership, business dependency, burnout, and resilience. This episode explores how to build a business that can survive unexpected challenges, why so many retail and ecommerce store owners become the bottleneck, and what every entrepreneur needs to put in place before life forces them to slow down.

Your Competitors Are Keeping You Stuck

Your Competitors Are Keeping You Stuck

Are you measuring your retail or ecommerce business against the wrong benchmark?

In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.

And before you know it, you’re mentally ranking your business against everyone else in the room.

The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.

In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.

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