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PRIVACY POLICY

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Privacy Policy
Here at salenaknight.com, we’re committed to protecting your privacy and security and have explained in detail the steps we take to do so. This site is created from offices in Australia. We do not represent that materials on the site are appropriate or available for use in other locations. If you choose to access this site from other locations, you do so of your own initiative, and are responsible for compliance with local laws, if and to the extent local laws are applicable.

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We collect information from you when you register on our site, place an order, subscribe to our newsletter, request a downloadable product or respond to a survey.
When ordering or registering on our site, you may be asked to enter details including: name, e-mail address, mailing address, phone number or credit card information.
We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.
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Information may also be collected from third party sites including social media sites.

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We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information
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BROWSE INSPIRATION

Stop Gambling With Your Promotions

Stop Gambling With Your Promotions

I’ll be honest with you – I used to be guilty of this too. I’d get all excited about a new promotion, pull some round number out of thin air like $50,000, and declare “THAT’S my goal!”
Then I’d spend the entire promotion crossing my fingers and hoping for the best.
Here’s what I’ve learned: Hope is NOT a strategy, gorgeous.
Last week, I worked with one of our Scale Your Store Accelerator retailers who had her heart set on a $10,000 promotion. She had 150 units of a $40 product ready to go. Sounds reasonable, right?
Except when I grabbed my calculator (like I always do), the math told a different story. 150 units × $40 = $6,000 maximum. Not the $10,000 she was dreaming of.
But here’s the thing – we didn’t give up on her goal. We got strategic.
Instead of hoping people would magically spend more, we reverse-engineered exactly what needed to happen. To hit $10,000 with 150 units, her average order value needed to be $66.67. So we planned strategic upsells, bundles, and add-ons that made sense for her customers.
The result? She didn’t just hit her $10,000 goal – she smashed it.
This is the power of working backwards from your goal instead of crossing your fingers and hoping for the best. When you stop guessing and start calculating, you move from wishful thinking to a real, achievable plan.
Ready to ditch the crystal ball and grab your calculator? Your next promotion deserves a strategy that actually works.
Sal
Want to learn the exact formula I use to reverse-engineer profitable promotions? Listen to Episode 479 of the Bringing Business to Retail podcast.

Work Less, Earn

Work Less, Earn More – The Power of Being the Most Expensive – Catalina Viau

What if being the most expensive in your market wasn’t a risk—but a strategy?
In this powerful episode of the Bringing Business to Retail podcast, I sit down with Cat, founder of a 7-figure photo booth business, who made a bold decision early on: she wasn’t going to be affordable—she was going to be premium. And not just in price, but in experience, positioning, and service.
Together, we dive into what it really means to charge more and still book out, how to shift your mindset when you’re not your own target customer, and what premium clients are truly looking for (spoiler: it’s not just a better product—it’s time, trust, and ease).
Cat opens up about her journey from broke and burned out to fully booked and in control, the behind-the-scenes pitfalls of premium pricing, and how she now helps other entrepreneurs charge what they’re worth. We also explore how selling to wealthy clients helped Cat scale her business, build a team, and launch a second revenue stream—all while working less.
If you’re tired of chasing price-shoppers, second-guessing your rates, or constantly being “busy” but not profitable, this episode will shift your thinking and show you what’s possible when you step into your value.
Let’s talk about building a business that feels as good as it looks.
Sal x

Why Holding Onto Potential Could Ruin Your Business

Why Holding Onto Potential Could Ruin Your Business

I didn’t want to release this episode.
I recorded it in the middle of a storm — personally and professionally — and honestly, it felt too raw to share.
But the truth is, I waited too long to make the hard calls in my business. I held onto team members because I believed in their potential, not their performance. I convinced myself we were just going through a rough patch. That things would get better. That people would step up.
Spoiler alert: they didn’t. And while I was busy avoiding discomfort, I ended up drowning in the tasks I thought I’d moved past — and my business paid the price.
This episode is for every leader who’s found themselves stretched too thin, stuck in the weeds, and wondering why everything feels heavier than it should. It’s for anyone who’s hesitated to act because they didn’t want to be the “bad guy.”
I’m sharing the lessons I learned the hard way — from the cost of inaction, to the weight of optimism, to the shift I had to make to finally lead with clarity instead of fear.
If you’re holding things together with duct tape, hoping it’ll last just a little bit longer… this is your sign.
— Sal

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