Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands. But he’s the first to admit, his copy hasn’t always hit the mark!

Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using. Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling.

In this episode Chris shares with me the importance of your home page and what you should include on it to ensure you customers buy. We check off the six ares of a website that should be converting for you and three tools you can use to test your conversion rates without breaking the bank. We also talk about my favourite topic; knowing your customer, and why split testing several versions of your key pages is integral to finding out exactly how your customer will interact with your website.

Thomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job. For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images.

I don’t know about you but personally, I always struggle when it comes to shipping big items. I know so many of my clients have issues with things just as simple as decent sized light fixtures because the general points system or general queries can’t actually guarantee that they’re going to get there in one piece or even take them in the first place. I know here in Australia, Australia Post won’t do anything more than a meter. So that’s your three feet. So if you’ve got a really tall lampshade that doesn’t come down into pieces you’re kind of screwed when it comes to getting it to your customer. So I brought along Mike Williams from you ship to talk about how we can get those big pieces of inventory to our customers in a really quick way and in a way that they’re going to arrive safely.

Today I have a co-host, something very different. This episode with Michael Fox from Shoes of Prey was actually co-hosted with the amazing Pavan Bahl from Fashion is your business.

If you don’t know about Shoes of Prey then I am going to tell you a couple of sentences about them. They are an amazing company and they do customized shoes. Visit their website and you have a million possibilities to design your shoes online and they will turn it into a great product.

Facebook-f Instagram Linkedin Tripling Your Sales With Visual Content SCOTT THOMAS WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Scott Thomas Bio Scott Thomas is the co-founder of Creatively Squared alongside his wife, Ruth Stephensen. He completed his MBA from the University of Queensland thinking that he wanted to grow his career prospects. He has an analytical background, particularly in research development and microbiology. After completing his MBA, he was hooked on the concept of innovation and he changed his career to follow a path that would eventually lead him to launch his own startup, Creatively Squared. Scott focuses on the behind-the-scenes systems and business side of Creatively Squared. Creatively Squared is a startup which pairs creatives with brands looking to utilise more engaging visual content. His strategy and constant innovation ensure that the company is headed in the right direction. He believes visual is important for startups and uses tools to create better content. LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY I THINK YOU’LL LOVE… WHAT ARE YOUR THOUGHTS ON THE SUBJECT? Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email Share on pinterest Pinterest

Facebook-f Instagram Linkedin How To Get A 80% Increase In Email Open Rate MATT BARNETT WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Matt Barnett Bio Originally a British Industrial designer & Artist, I somehow turned everything upside down and ended up founding a tech company in Sydney Australia. Bonjoro was born from a customer success hack where we’d send every new signup a personal welcome video and has just snowballed over the last 18 months. My love of building great products is only surpassed by that of building great culture, and our culture is the absolute main driver in our business success. Our goal is to be the next Zappos, to be most loved brand in the world. LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY I THINK YOU’LL LOVE… WHAT ARE YOUR THOUGHTS ON THE SUBJECT? Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email Share on pinterest Pinterest

One way to get ahead of your competitor, is to get straight into the minds of your customers.
Being inside a customer’s head, with no interruptions and no distractions, that’s what all marketers dream of. When you can do this, you develop a relationship. And it is possible, with a podcast.

https://www.youtube.com/watch?v=FfxlE3iP4CI&feature=emb_title When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account. A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time. Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must. So let’s talk about how you can choose the right products, in order to maximise those sales. When it comes to choosing a product to promote, my top 4 go-to categories are: A High volume/high turnover product If a product already turns over quickly and it can be expected that this has the capacity increase then this is where I love to start Why? The product has already been tested by your market, and they clearly love it. Creating a promotion around a high volume product should focus on adding benefit, through bundling and complimentary product upsells. You shouldn’t need to discount a product that already sells well. A High margin product The holy grail of retail is a product with a high margin.