The Sales Pillar

This is how you make the money


How To Cash In On The Billion Dollar Wedding Industry – Meghan Ely

Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely.

With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghans inside tips on packaging your products and promoting your brand, even if you’re not selling a front line wedding product.

store performance

Are You Geo-Blaming Your Stores Performance?

In this episode I’ll walk you through the fundamentals of running a successful business in a country town or regional centre.

We’ll chat all things financial planning, why the whole town isn’t your ideal customer, why embracing change isn’t optional, how to get out of towners into your store (even if you’re not a tourist destination) and how to grow through collaboration.


Carving Out A Niche For Retail Growth – Sara McNally

Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim!


How To Optimise Your Ecommerce Site For More Sales – Kurt Elster

Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me about why “beautiful” design doesn’t always mean profitable design, three strategies you can use in your own business to improve conversion rates and what features will help your e-commerce site stand out from your competition.


How To Take Time Off Without Losing Sales – Salena Knight

Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not?

Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I’m sharing my top tips to get your business vacation ready.


The Art of Copybranding To Boost Sales – Lee Rowley

Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands. But he’s the first to admit, his copy hasn’t always hit the mark!

Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using. Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling.

Ecommerce Sales

6 Proven Ways To Increase Ecommerce Sales – Chris Dayley

In this episode Chris shares with me the importance of your home page and what you should include on it to ensure you customers buy. We check off the six ares of a website that should be converting for you and three tools you can use to test your conversion rates without breaking the bank. We also talk about my favourite topic; knowing your customer, and why split testing several versions of your key pages is integral to finding out exactly how your customer will interact with your website.


Tackling Bulky Goods Shipping – Mike Williams

I don’t know about you but personally, I always struggle when it comes to shipping big items. I know so many of my clients have issues with things just as simple as decent sized light fixtures because the general points system or general queries can’t actually guarantee that they’re going to get there in one piece or even take them in the first place. I know here in Australia, Australia Post won’t do anything more than a meter. So that’s your three feet. So if you’ve got a really tall lampshade that doesn’t come down into pieces you’re kind of screwed when it comes to getting it to your customer. So I brought along Mike Williams from you ship to talk about how we can get those big pieces of inventory to our customers in a really quick way and in a way that they’re going to arrive safely.


Scaling Custom Products – Michael Fox – Shoes of Prey

Today I have a co-host, something very different. This episode with Michael Fox from Shoes of Prey was actually co-hosted with the amazing Pavan Bahl from Fashion is your business.

If you don’t know about Shoes of Prey then I am going to tell you a couple of sentences about them. They are an amazing company and they do customized shoes. Visit their website and you have a million possibilities to design your shoes online and they will turn it into a great product.


Easy Ways To Increase Ecommerce Sales – Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.