The Customer Pillar

Get more of your Ultimate Customers, engage them and keep them coming back again and again.

Customer Connection

How To Get More Customers For Less

Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I’m sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in ’22.


The Power Of Brand Messaging – Brandon Lucero

If you’re tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you’re going to love my conversation with Brandon Lucero.


How To Build Your Customer Database Without Eating Into Your Profits

Facebook-f Instagram Linkedin How To Build Your Customer Database Without Eating Into Your Profits SALENA KNIGHT WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight Bio My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took me too many years of working more hours than I should and getting to the point of burn out, before I figured this out. Even though I had a business degree, there was nowhere I could go to find out how to open or run a retail business. There was no community of retailers who would openly share their knowledge or experience. LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY I THINK YOU’LL LOVE… WHAT ARE YOUR THOUGHTS ON THE SUBJECT? Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email Share on pinterest Pinterest


4 Ways To Find Out What Your Customers Are Thinking

Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business.

In this episode I’m sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.


Customers & Cashflow – Summer Series With Tracy Harris

DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “our most unhappy customers are your greatest source of learning.” LISTEN NOW WHAT IS THE EPISODE ABOUT Join me today in this Summer Series as I get interviewed by Tracy Harris from Mums With Hustle and we talk all about customers and cashflow, including How to retain current customers How to acquire new customers through effective marketing Key strategies to unlock cash flow How to maximise Christmas sales Make sure to check out Tracy’s awesome podcast Mums With Hustle and head over to her website if you want great advice on social media strategies (particularly instagram). Merry ChristmasSal LINKS & RESOURCES Mums With Hustle Podcast Bio It was 2015 and I was on maternity leave after 10 years of working as an executive teacher. It wasn’t that I didn’t want to go back to work – I’ve always been a teacher at heart. There’s something about watching a child unlock their inherent potential that made me feel something within the realms of magic. In my role as a teacher and in education leadership I consistently found my happy place working collaboratively to help people uncover more about themselves. Teaching is