Story
Entrepreneurs Kate Bezar and Rebecca Percasky were working for an e-commerce start-up, and were horrified by the amount of packaging that was going to waste thanks to online shopping orders. They decided to find a better alternative.
But in their search, they found some major issues with products most people see as recyclable. Firstly, they say paper might seem like the most sustainable packaging option, but it’s one of the most polluting industries in the world.
They also say marketing something “degradable” can be green-washing, it doesn’t necessarily mean it’s sustainable. And often things that should be recycled, like white milk bottles, can’t be sorted properly at the recycling plant
You’ve worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels.
I’m so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically designed for retail and ecommerce businesses.
This is the guilt free alternative to mountains of standard issue courier bags.
Kate and Rebecca join me and share the motivation behind their business, how they’re offering retailers and ecom businesses an alternative to standard plastics and how you can make a positive impact with even the smallest of business decisions.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.