How the heck do you get customers to buy again and again with only ONE product? Well, that’s what the male beauty brand Krete has successfully managed to do. Sure, they now have a total of TWO products, but so much can be learnt about how to attract, convert and keep customers in this episode with founder, Jake Rosenberg.

Not only does he share the exact strategies he uses to get customers in, but also how he manages to solve the age-old customer retention problem of having customers beg for more.

BIO: After graduating from the University of Pennsylvania with degrees in economics and math, Jake has been a successful serial entrepreneur with ventures spanning software, investments, and fashion.

In 2019, he founded Krete after a ski accident left him with a scar on his face. In educating himself on the best skin care ingredients for eliminating redness, blemishes, and scarring, he came up with his own superior formula, and Krete was born. Since then, Krete has sold thousands of bottles of its flagship facial serum to guys who want to improve their skin in under 30 seconds.